In this article, I’m going to tell you exactly what I did, in my first week, in my very first tiny, Google AdWords Ad campaign to make $1,000 in six days.
Most of you are like me. You heard about people making huge sums of money on Google AdWords. Or, you heard about someone building a large website, marketing it, and raking in tens of thousands of dollars in passive income.
Before we get into this, let me assure you that I am just an ordinary person, who believes that if some other Bozo can do this, I can do this. And, to let you know that I’m sincere, you can email me and request my phone number. I’ll talk to you personally and tell you what I did. Once I found the training and tools, the Internet became my oyster!
It’s the dream we all have – the dream of being able to live your life on your own terms. Who doesn’t want to travel, spend more time with the family, and buy whatever they want and need without worrying about it.
I read and purchased nearly everything I could for three full years. During that time I didn’t make a nickel from any kind of online business.
Then I found an Online Money Makers Club. It changed my life!
So, here’s what it taught me right out of the gate. I watched my first video – one of hundreds of video tutorials (all on one site, by the way) and the money started to pour in every day. I would watch my Clickbank account page. My sales were $200 to $300 per day.
Here it is:
Step #1
Open accounts in Google AdWords, Clickbank, an autoresponder, a website builder that also has domains for sale.
Be sure to force yourself to get organized right away. There is nothing worse than not being able to find those user names and passwords when you need them. I have a Rolodex-type system for numbers, passwords, etc. I know some people do an online Rolodex, which is probably even more efficient.
I also begin a filing system for each campaign right away. I just go into My Computer and develop a folder named for the campaign product. Everything I generate gets saved as files that go into that folder. Be obsessive about your record keeping. It will save you so much time later.
Step #2
Go to Clickbank and choose a product. I choose products that are more obscure, but have high “gravity” – an overall indication of how good a product does in affiliate marketing. Products like making money online, or losing weight have too much competition. These products are overworked. Go for things like cures for diseases, or acne solutions, or eBooks about pets. Those kinds of people are also desperate for answers, but affiliates have not flooded those markets.
Because you already have a Clickbank account, you can create a “hoplink” that will allow you to promote your product and get paid. The hoplink has your ID embedded in it. Don’t forget to save your hoplink in a file and put it in the folder. Label it carefully so you know exactly what it is when you’re going back to look for it.
Research your product. Sometimes there is an affiliate page where you can download and save pictures and text for your use.
Step #3
Go back to your website builder and get a domain name. For AdWords ads, I use long, hyphenated names because no one is going to need to remember the URL and reuse it. They are only going to click on your AdWords ad. The nice thing about longer domain names is that they use all of your AdWords “allowed spaces” which makes your ad more visible. As an aside, don’t choose long domain names for your larger information website.
Build a one-page website using the pictures and text you downloaded from the affiliate product you chose. In the text dialogue on the page, place links using your Hoplink code that you saved earlier. This is easier than you think. Say you are writing a paragraph about the product, just highlight relevant words (like Acne products). While they are highlighted, go up to the toolbar and you will see a symbol for linking. It often looks like an actual chain of two links. Click that symbol and you will see a box where you can paste in your Clickbank hoplink. Don’t forget to save your work. Find the “save” button probably on the top toolbar.
Step #4
Go to your auto responder and develop what’s called a “list”. The list is really just an autoresponder campaign name so that you can do your opt-in pages and follow up letters. Follow the instructions and create an opt-in form, and at least two follow up letters.
Find a free product that you can give away to anyone who responds by opting in on your website.
Copy and paste your opt-in form link, given to you after you create the form, and place it somewhere on your one page website. I put mine at the bottom. But at the top of my website page (homepage) I say “scroll down to the bottom to sign up for a free eBook”… something like that. The Club that I belong to has many products for your use to promote for free. You can attach your free product to your second follow-up letter that you created on your autoresponder.
After you have placed your opt-in form on the site, go ahead and launch the site. You should see a place on the upper menu to launch your website.
At this point you are probably thinking this is all too complicated. if you have questions or get confused, there’s an email link on the website.
However, if you’ve gotten this far, you have a website ready to promote your product.
Step #5
In the browser window of Google, type in Google AdWords Keyword Tool. Click on the Keyword tool. When it comes up, type in your main phrase for generating keywords. So, let’s say you are promoting an eBook about curing acne. Put the words “acne cure” in the box (it’s obvious when you see it) and click search. A list of relevant keywords and phrases will com up. Choose words and phrases you want to use by clicking on “add” next to the phrase or word. That will add your keywords to a list. You will see some blue boxes after the keywords. Those boxes indicate the level of competition. Try to “add” keywords that have no blue in them, or that are very low.
You will want to start with 50-100 keywords. Scroll down to the bottom of your list of saved keywords and save your list either just as a document or the preferred Spreadsheet.
Actually, I like to make both. Save both documents. Remember to label them and put them as files into your campaign folder.
Step #6
Go to your AdWords account. Create a campaign and name it the same way you named your folder. You will have several “ad groups” within a single campaign. Each group will represent a list of keywords that are very similar. So, one group might be “Acne answers”. Another group might be named “cures for skin problems”. You are going to highlight words from your keywords group in your ad(s). I like to have about four groups within my campaign. I also like to test two ads at a time within each group.
Now initiate an “ad group” within your first campaign. Create two ads using similar keywords. Your ads will be on hold until they are approved. Make sure that your campaign and ad group are both set at “enable” if you are ready to begin.
Step #7
You will be asked your CPC bid limit and your daily budget. You can learn all about keyword bidding and budgeting in the Help section of AdWords.
Step #8
Go back to the Google AdWords Keyword tool. Erase your first list of chosen keywords. That’s OK because, remember you saved the first list. Put a different keyword (or phrase) into the search box. You might put in “teenage skin problems” and then search. Follow the same steps outlined above. Save those keywords. Go back to Google AdWords and create another “ad group” within your first campaign.
Give yourself about two weeks to learn and watch your first campaign. After that, you can begin another campaign using an entirely different product from Clickbank.
The best autoresponder is Aweber in my opinion. There are many website building sites. I’ve used Hostgator, 1and1, and Godaddy.
So, that’s my story. It’s really just an explanation about how I learned to put together my first AdWords campaign. I’m happy to say, it has been Internet bliss since I found The Club!