Business Cards: How Thick Is Too Thick?

In today’s vast marketplace, choosing a suitable business card for your company may seem like a daunting task. There are many color options, gloss options and card thicknesses available.

So how thick should your business cards be?

The most common card stocks available are 100lb cover, 10pt, 12pt, 14pt and 16pt. 100lb cover is the equivalent of an 11pt card stock. There are even heavier printed stocks available, such as 30mil PVC plastic. 30mil translates to a 30pt stock, which is an extremely heavy card stock.

So, would you rather make your first impression with a flimsy, disposable card or a thick, durable card?

A thick business card gives the impression of strength and longevity. This is a representation of your company. A symbol of strength. You could also say a flimsy card symbolizes a weak, impermanent or fly-by-night organization.

Personally I always recommend a minimum 14pt stock or preferably a 16pt card stock. The price difference between a cheap 100lb or 10pt stock and a much thicker 16pt stock is negligible, but the difference in feel and marketing value is immeasurable.

30mil Plastic Cards are also an amazing investment but are a bit more costly. These extremely heavy, durable plastics offer the same thickness as a credit card and many similar options are available, such as magnetic stripes, barcoding, signature panels, variable data, scratch-offs with pin numbering, embossed sequential numbering and holographic foils. Many marketers are willing to justify the added expense for a truly impressive credit card thickness.

Ready to upgrade to a thicker business card?