Buying an Existing Self Storage Facility

So what are the factors to consider when you purchase an existing self-storage Facility? The traditional measure for determining value is the capitalization rate, or ratio of net income to purchase price. As investors, we are always chasing for the highest return on investment, (ROI) but what if you're considering multiple properties with similar cap rates? What follows is an assessment of what can influence your decision to invest in one facility over another- all things being equal.

The first step is to determine your own investment objectives. Are you going to be an active or absent owner? How will you manage the property? Will you hire a management company? What sort of return do you require? What are your investment objectives? How long do you plan to hold the property before reselling? Answering these questions will help you find the best property for your interests.

Site Selection

You've probably heard the old old saying "the three most important things in real estate are location, location and location". Well, it is one of the primary factors to consider, as it's just about the only thing about a property you can not change. With a poor site, you'll have to spend more money and effort on marketing to keep your units filled, and you will almost always be at a disadvantage compared to your competitors who are located on a main road near other retail stores, or in the main traffic areas in the market. But what makes for a good location? Storage facilities tend to do better in spots well suited for retail business.

A site should be convenient, visible and easily accessible to attract customers within the trade area. Chain retailers have site selection down to a science, and their approach can work for you too. Use the following criteria to evaluate the reliability and quality of a Self Storage Facility. You can rate a site on a scale of one to 10 in six categories, multiplying each score by the indicated weight. Once you've determined the number of points for all areas, add them together. If a property does not score at least 500, it's unlikely it will be able to compete in the market over the long term. This is a very creative way that I gleaned from Aaron A. Swerdlin, who is with Storage Investment Advisors LLP. His list is as follows:


Visibility is among the most important characteristics of a site. As the market becomes increasingly competitive, visibility becomes more critical.

0-1-Sign only, no view of office from street

2-3-Large signage, no view of office from street

4-5-Signage and office are visible from street going one direction

6-8-Signage and office are visible from street in both directions

9-10-Full project visibility (Multiply the score times a weight of 15 for total points in this category.)


Access is clearly a major issue, but modest compromises can be made for a site that is otherwise superior.

0-2-Not on a main street access is very difficult 3-5-Access is clear but not direct 6-8-On a main street with only right-turn options 9-10-On a main street with a center turning lane . (Multiply the score times a weight of 10 for total points in this category.)

Traffic Count

Drive-by traffic is an important source of business. However, excessive traffic can also inhibit access.

0-1-On a rural road

2-3-On a feeder road

4-5-On a main road with 10,000 to 15,000 cars per day

6-8-On a primary road with 20,000-40,000 cars per day

9-10-On a primary road at a freeway intersection (Multiply the score times a weight of 9 for total points in this category.)

Site Configuration

Frontage and potential expansion are the significant issues to watch for in this category.

0-2-Less than 2 acres, no frontage, flag lot

3-5-No room for expansion, long or narrow site, perpendicular to road 6-8-Room for expansion, reasonably square site, good frontage

9-10-Excellent frontage, corner location, square / rectangle site, room for expansion (Multiply the score times a weight of 8 for total points in this category.)


Competition is another important issue. Properties with less existing competition or barriers to entry for future competitors are best.

0-2-Large project next door 3-5-Nearby vacancies, planned projects or sites under construction 6-8-Low vacancies, no competition, no new projects planned or under construction 9-10-Rents increasing, no vacancies, no building planned or under way (Multiply the score times a weight of 12 for total points in this category.)


Higher household income levels are generally subsistence to self-storage because customers can afford it. But some areas with smaller homes and no basements are also promising because customers need it.

0-2-Lots of basements, low and declining income, population of less than 50,000 within a 5-mile radius, population growth of less than 1 percent per year.

3-5 – a fair amount of basements – stable income of between $ 26,000 to $ 49,000 within a 5 mile radius and population between 50,000 to 100,000 with.1 -.5% growth rate per year.

6-8-Few basements, per-capita income of at least $ 25,000 per year, single-family residential backup, population of 100,000 to 200,000 within a 5-mile radius, population growth of 1 percent to 1.5 percent per year.

9-10-No basements, per capita income of at least $ 35,000 per year, high-end apartment backup, population of at least 200,000 within a 5-mile radius, population growth of more than 1.5 percent per year (Multiply the score times a weight of 10 for total points in this category.).

Self-storage is a retail business, which is why facilities are often referred to as "stores." So look for projects with good retail locations. You will not find a Wal-Mart in a industrial park, so do not buy a storage facility in one! You want a visible, accessible site in the heart of your customer base. This will be your most important marketing tool, especially if prospects can see the building itself-not just your signage-from more than one direction. You do not need need a lot of frontage, so long as it's clear to customers who you are and how to access your site.

High occupancy will serve as evidence of sufficient demand in the trade area, but if occupancy is low, you need to determine whether the property or the market is to blame. You can make changes to management, product offerings, etc., but you can not change your location. Reviewing competition and the relative vacancies and rental rates is the best way to make the call. If vacancies are high and rental rates are declining, the demand is simply not there. If rates are stable or increasing, you can rest assured assured of future business.

Quality of Construction

The type and quality of self-storage construction varies widely. Admittedly, a dollar of income from a low-quality project spends just as good as that from an upscale facility, but class matters in ways that count. Customers are generally more attracted to an aesthetic site, which means better occupancy and higher rents. A well-built project also requires less maintenance, which translates to lower expenses. It's generally easier to finance and insure a higher-quality project. And when you're ready to exit the investment, a better project will sell faster and for more money.

Evaluate a project with an eye towards buying the best you can afford. Lots of features and amenities can be added after a facility is acquired, so focus your evaluation on items that can not be readily altered. Here are a few quick guidelines:

-Crecrete or brick construction is superior to metal, which can corrode or rust. Wood can be susceptible to rot, insect infestation and fire.

-Concrete drivers are more durable than asphalt, but both are superior to gravel. It's best to have drives of at least 25 feet in width and turns with room for moving trucks. An access-control gate is practically a necessity, and it's best if customers can get to the office without having to go through it. A project with no climate-controlled space can be at a competitive disadvantage.

Pitched roofs are better than flat roofs. Standing-seam roofs have a long life and are low-maintenance. Screw-down roofs are good too, but the washers that make screws watertight can deteriorate over time, necessitating replacement. Flat or built-up roofs tend to be more problematic. Septic systems are less desirable than municipal sewer service. Insulated buildings are more comfortable for customers and better protect their goods. Exterior units need a weather lip to prevent water from entering the building.

Size Matters

As a rule of thumb, large projects are those with at least 45,000 square feet; mid-size projects range from 30,000 to 45,000 square feet; and small projects have less than 30,000 square feet. Large projects, which enjoy a better economy of scale, are generally more desirable. This demonstrated by the fact they trend to trade at lower cap rates. Operating expenses for small facilities tend to represent a larger percentage of gross income. With a higher break-even point, they carry more risk.

Buying a facility with room to expand can be highly profitable-provided that authorities will allow you build more units and customer demand is there. When you expand a project, only variable expenses increase, so a larger percentage of the additional income goes to the bottom line. Expansion can also make it possible to resell at a lower cap rate or refinance at a lower interest rate, thenby deriving additional value from the existing income stream.

Knowing what to look for in a property allows you to make better buying decisions. Seek opportunities with long-term liability. Closely examine each location, keeping in mind that storage is a retail business. Consider quality, remembering expending items such as upkeep. You may not find the perfect site, but with intelligence and a little luck, you can hit upon a property with optimum factors for value and growth.