Buying Flooring Leads? A Contractor’s Personal Experience

As a sales and marketing professional with a back ground in the flooring contracting industry I have come across and bought into many marketing platforms. I’ve done home shows, flyer campaigns, email campaigns, pay per click, cold calling, newspaper and classifieds.

At some point I finally settled on buying flooring leads. THIS WORKED! I started getting a more consistent flow of concrete flooring leads. My cost per lead was around $8. Not bad considering the average sale of a decorative concrete floor is $3000 in my area.

There were several problems however that I was not aware of while reaping the rewards of this new found customer source.

Problem #1 – Every penny I spent went into the hands of the company I was buying leads from. This is fine in the short term, your money goes out and more money comes in the form of customers. What if you could get the same or more leads, at a higher quality and at a lower cost all while increasing control of your image, web properties and longevity. How does that sound? It’s totally and realistically do-able.

Problem #2 – The effort you are paying a leads generation company to go through in order to produce traffic for you is generating completely temporary results. If you stop being their customer every one of your lead sources closes down. This is not safe. What if that company went out of business? Where would your clients come from? How would you be found?

Problem #3 – You have no control. You have zero say in how a lead generation company markets or represents you.

Problem #4 – You are paying a lead company to use your funds to develop a brand. Their brand. This doesn’t do a thing to help your company grow. All it does is help the company you buy flooring leads from find more leads to share between you and your competitors. How does that make fiscal or marketing sense?

I’ve shown you today 4 of many reasons why you should consider making your own flooring leads. I invite you to look further into this process with us. We look forward to showing you the ropes and bringing you closer to a marketing trifecta that will not only completely eradicate your marketing costs but expanded your revenue streams and personal branding.