In the world of marketing where the competition never seems to rest, individuals would be left to ponder thinking of just about anything that would generate sales and have the least amount of competition. A simple idea would take months of thinking and research to make sure it is feasible and good enough to risk it. If you'd like a solid example think about mats, then add customization, what idea comes to mind? Not much I assume but here's the entertaining part, how can custom mats turn out to be a good idea to invest on?
A simple answer is marketing idea's are priceless and custom mats have a lot of flexibility to venture on into. Big companies market their products by putting up ads, flyers, raffles and many more and spend a fortune on this yearly since the bigger the market the bigger the brand names. Have they considered advertising their company in a form of customized mats? What we mean by this is having their company name highlighted in big and bold stamped on the mat, whenever someone comes knocking on the door they usually first look at the flooring then see the mat with your company name imprinted on it and they'd remember it! That's just one way to make use of custom mats and big companies do not have to invest a lot and spend a lot in advertising. This is a useful idea not only for marketing a company but also getting something useful in return, keeping the floor dry, wiping the dirt of your muddied shoes or simple being a décor for your lovely house.
Big companies invest a lot to find new ideas for their market and consider any crazy idea that comes to mind as long as it is presented and explained well as to how it can target more consumers, starting big or small matters on the budget so for a company starting out custom mats certainly be a new and effective idea to advertise your company, people appreciate a multipurpose home décor as long it as looks attractive of course! One of the common reasons why marketing fails is people sometimes get a job half way done, if you do not put maximum effort on a simple idea such as custom mats to begin with you surely will not get far, if you fail with mats how much more will you fail with growing your business or yet alone surviving?
HP first started advertising their business using refrigerator magnets, look where they ended up now? A great marketing idea topped with a great product would only equal to profits and minimal losses. Poor marketing is like putting a grocery store in the middle of a desert, you surely will not reach anyone and you certainly will not be improving your business, you'd just be wasting assets and time. Marketing strategies are endless, as years progress more ideas are generated daily and you're precious idea of custom mats will become one of your many marketing strategies for your business.