Have you ever been to a talk and were left feeling flat – like the speaker left you wanting more? On the other hand, have you been to a presentation where the speaker left you inspired, wanting more and excited to sign up for whatever they had to offer?
I’m willing to bet that the way the speaker ended their speech made a big difference.
Beginnings and endings are important! How often have you heard a speaker that has a great opening and by the time they get to the ending they fizzle out? Speakers sometimes get to the end of their time and have no idea how to end their speech so they ramble on or just thank their audience. To be remembered, I strongly encourage you to finish your speech with a joke, a pithy phrase, a quote that you want the audience to tuck away in their mind as something memorable. Always leave the audience on an upbeat note.
One of the mistakes often made is when speakers spend all their time on the beginning of their speech and give very little attention to their ending – reverse that and you will notice the difference. Spend at least 10% of your speech time on your conclusion and tying your earlier points together. For example: with a 30 minute speech use 5 min on the opening, 15 minutes on content and 10 minutes on the wrap up and ending.
Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?
Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?
5 Reasons to use a Powerful Speech Ending:
- A powerful ending sends your audience off with excitement and purpose.
- A powerful ending is a sign to the audience that they may now applaud.
- A powerful ending gives your DJ a clear sign to start the exit music.
- A powerful ending keeps you top-of-mind longer.
- A powerful ending motivates your audience to take action.
If you include a powerful call to action in your powerful ending, the audience will be running to the back of the room with their wallets out to buy your product or sign up for your program.
If you have a powerful ending, the audience will keep that in mind as they leave. Use your final words to turn your audience to your point of view and tell them what action you’d like them to take next. End your speech by using motivational words that inspire your audience to stand and applaud.
As Mark Twain said: “The difference between a word and the RIGHT word is like the difference between the lightning bug and the lightning.”
Be the lightning!