Florist and Flowers History

Some flowers spoke with strong

and powerful voices, which proclaimed

in accents trumpet-tongued, "I am beautiful,

and I rule. "Others murmured in tones

scarcely audible, but exquisetly soft and sweet,

"I am little, and I am beloved."

– George Sand (Armandine AL Dupin), (1804 – 1876) French writer

Joy and jealousy, desire and dejection, solitude and sadness, loyalty and love – flowers echo each voice of the human heart.

While the symbolic and legendary meanings of flowers were known to many during Elizabethan times, it was the Victorians who assigned simple messages to individual flowers. Introduced to the Swedish court in 1714 by Charles II, the Victorian mode of flower language soon spread through Europe.

During this time of strict protocol and conformity, men and women used the beauty and color of flowers to express emotions, wishes and thoughts that dared not speak, and every corsage, bouquet, and garland represented a carefully chosen sentiment. Presentation was also important; for example, a bouquet with a ribbon tied to the left told about the giver, while a ribbon tied to the right signified the receiver. Upside-down bouquets depicted the exact opposite of the flowers' common meanings: to receive an inverted rose was the ultimate form of rejection.

Flower Language became so important that durch die Blume sprechen (speaking through flowers) became a Western proverb, which meant any flowery or poetic expression hiding a secret message of love.

Origin & History

The name "gladiolus" is derived from the Latin word gladiius, meaning "sword," for the shape of its leaves. An ancient name for the gladiolus was "xiphium," from the Greek word xiphos, also meaning sword. African gladioli were imported in large quantities to Europe from South Africa during the 18thcentury.

Sentiment & Symbolism

The gladiolus flower is the birth flower for August; it also represented the Roman gladiators. Before the African gladioli became popular in the West, the Mediterranean and British gladiolus flowers were used to treat physical ailments. The English used the gladiolus flower's stem base (corms) as a poultice and for drawing out thorns and splinters; powdered corms mixed with goat's milk was commonly used to soothe the symptoms of colic.

Color Messages

The gladiolus flower signifies remembrance. It also expresses infatuation, telling the receiver that he or she "pierces the heart."