Language barriers have always crippled business opportunities among different nations. Since long businessmen and exporters around the globe have often missed opportunities in promoting their business in different regions. As we all are aware that still English is not the main language in all countries, it accounts to about 30% of the total languages. The other leading languages includes – Chinese, Japanese, French, Spanish, German, Portuguese, Italian, Dutch etc. although there are about 250 languages (including regional / tribal) which are spoken through the world.
Now the main point of focus is to overcome the language barriers. The answer is quite simple and clear – It is totally possible. We all know that it would be very difficult for all of us to master many languages, so if we want to interact with other people we always need a translator or an interpreter.
Let me prove this by an example (It's a real example but I could not mention the identity), there was an exporter who used to manufacture handicrafts items, his items were unique and were always in high demand due to their aesthetic look and cheap pricing model. He used to sell his goods in his country as well in United States, Canada, England and Australia. He was unaware about his product demand in European and other Asia Pacific markets. But he was aware that it is very difficult to do business with those people with who he could not communicate due to language barrier. He once participated in an exhibition in New York and one lady (who was a German business woman) appreciated his product and gave him a big order without any price negotiations, which also advised him to do marketing in European markets, as there is huge craze for handicrafts. The exporter followed her advice and got his catalog and the translation into major languages, as a result he found that he was able to establish his business in those countries in which he thought was not possible. He did hire a translator / interpreter to reply to several business queries in native languages. Ultimately, he made his business successful despite of language barriers.
So this is just an example for any business people hesitant to initiate business in different languages. Language barrier is no more an issue, now. If you have any sort of business which is capable of generating revenues across shores it is the right time to start your campaign. Get your business translated in global global languages and kick start your universal marketing campaign. Translate your catalog or website into regional languages and start getting the real business from world. Give a boost to your income across the planet by getting more customers.