Getting good SEO ranking hinges on several major areas of work. This article is written as concisely as possible to sum up those areas for success.
WEBSITE DESIGN – The design of your website affects the way search engine bots read your website. Search engine bots prioritize your code and content according to it’s position on the page. If your keyword content is high on the page it receives more importance. So write as much of the content as possible near the top of the webpage code.
OPTIMIZING CONTENT – Optimizing content is essentially the use of wording and the format of the page. This can be broken into three areas: keyword density, formatting, and relevancy of the whole site.
Keyword density is the number of times a keyword is used on your page per one hundred words. A keyword density of 4% is usually optimal, so use keywords four times in each 100 words.
Formatting your content is important because titles, header tags and content that are capitalized, bold or italic with anchor text and other options increases the weight of the text or keyword. Don’t bold every keyword every time it’s used, 25% of the time is optimal.
WHOLE SITE RELEVANCY – whole site relevancy has major effect on your ranking. If your website is focused on carpeting it should do better in carpeting related searches than if it had many areas of content. And the relevancy of the entire site will affect the rankings of each page.
LINKS – Getting inbound links is very important. These links can be gotten from many different sources, and they should come from a diversity of sources for optimal ranking.
Submit your website to directories. This gives links and traffic to your website. These are often free of charge, but the more relevant they are to your content and the better their page rank the better the effect.
Write articles for ezines with your links in the article or at the end of the article. You will get relevant linkage plus relevant traffic. Leave comments with your links on various relevant blogs to get inbound links and relevant traffic.
Write your own blog with links to your content pages. Swap blogroll links with like-minded bloggers. Also use internal links on your website from one page to another to increase your websites weight.
SOCIAL MEDIA – using social media for SEO is a recent development. You get the links from the social networking sites themselves, which have value, plus access to many possible candidates for reciprocal linking. All of the relevant sites that are in your community or social network contribute to your relevancy.
If you take care of these ways to optimize for Google you will also be optimized for the other search engines. Now just submit your URL to Google and get your newly optimized website some rank and traffic.