Should I build depth in my organization, or should I build width? This is quite a valid question which every MLM business owner need to fully understand in order to create wealth and security.
But as you continue to build your business and you get more experience and knowledge you will begin to appreciate the wisdom of building depth and more depth, rather than building width like a brush fire. In-fact the fun really begins, as you continue to build depth in your MLM business. And right off the top you need to know and understand this fact.
“Building width creates profitability while building depth creates and guarantees long-term security”.
Explanation:.. As you begin to build your group, your group will expand both in width, 3, 4, 5, 6 legs or so, and each leg will also build deep, maybe 5, 6, 7, 8 generations in-depth. There are some pretty good Compensation plans which will reward you handsomely just for creating width in your group. As you create more width they will pay you more commissions and bonuses.
Then there are also some pretty good Compensation plans which will do the opposite and reward you handsomely for creating depth, as opposed to creating width, or as well as creating width. The question here is which building structure is better. And really the answer is simply what is more important to you? Do you want a quick buck or do you want stability and long-term security?
Here are some facts to consider. The wider your group becomes it’s the thinner you are spreading yourself. The more work you will have to do and the more frustration you will encounter, with little security. But if that is what the Compensation plan requires, and that is what you desire, then that is what you must do.
On the other hand if the Compensation plan is much more rewarding towards a building structure of depth, then you are smiling, because you simply may have to concentrate on perhaps only 3 to 5 legs, which makes life so much easier. This is where you are now looking for leaders in-depth rather than in width and this is a lot more fun because as you find leaders in-depth and you work with them and build more depth, you are actually building security by backing up leaders with leader. The more leaders in any leg, usually it’s the more income generated in that leg. More income equals more belief and commitment. When you have built 4 to 5 strong knowledgeable leaders in-depth who are duplicating exactly what you have taught them, that’s a diamond leg. No quitting here. You now have total, long-term security.
And remember every person knows or can be a lead to a real winner. You must believe this fact. I have seen the results time and again. The key here is everyone is important.
As you build depth, remember you are always looking to work with the sharpest person on that new enrollee’s list. You as the leader always want to work with the sharpest person to make sure that new person is getting the correct information. And as you work with the sharpest person you are also making sure that Jane or John, whose new enrollee you are now working with, is working with the others on her/his list.
So what you are effectively doing is working with the sharpest person from Jane’s/John’s list (Free lead) and also making sure that Jane/John is learning the business and duplicating you, as you teach her/him to do exactly what you are doing. Here is the wisdom in building this way. You always want to build relationship with your key people, or most excited people, especially in-depth, for several reasons.
A) You want to make sure those key people are being taught the right information.
B) You want to build friendships in-depth, especially with key players, or people who are excited, because if Jane/John quits that person is now a friend of yours and would more than likely stay in the business. Mainly because of the relationship and trust you built with that person.
C) As you build depth and you become friends with the key people or the excited people in each leg there is a great chance that the Jane’s/John’s, who might not be too excited about their business will hang in there a bit longer as you build “fire down below”. This means you are also doing this for the Jane’s/John’s, who may or may not be a friend of yours.
Ultimately you will agree that building depth the right way is extremely critical. Finding a Company with a Compensation plan which compensates handsomely for building depth will always be the best find you can ever make, in this industry.