Introduction To Angry Birds

A lot of you have heard about a game called Angry Birds. This article is an explanation of the game, the concept and the phenomenon behind it. Rovio Mobile is this application company in Finland. After a discussion about Bird Flu and Swine Flu, the company developed this story about pigs stealing eggs from birds and how it causes chaos between the two.

Angry Birds is definitely Scandinavian. The bird is a beloved creature there and this game taps into that mindset. The game centers around a handful of different characters. The object of the game is for you to send birds off in a slingshot to knock off pigs from a variety of structures. In other versions of the game, there are also macaw birds and marmosets.


The RED BIRD is your main character. There’s nothing fancy about this bird. When you fling the cardinal, it will typically break glass or one wood beam. It doesn’t work at all against stone planks or blocks, so avoid those at all costs. The BLUE BIRD works predominantly against glass. Once you launch these birds, you can tap your screen again and this bird will split into three smaller blue birds. Your best bet is to focus on glass blocks or possibly a wood plank that you can have all three birds target. By doing that, the impact sometimes will topple that wood plank and create an opening.

The WHITE BIRD has a few good uses. It’s a bigger shaped bird that will drop an egg on a target if you tap the screen. If you choose not to drop the egg, it will barrel into most structures for bonus damage. The BLACK BIRD is also referred to as the “bomber bird”. Probably the most destructive of all birds, this bird will plow through all structures. The bonus is that you can detonate it and cause even more explosions for collateral damage.

The CUCKOO BIRD is two conjoined birds that fly in an erratic way. They take out more blocks than a normal bird, but other than that, they don’t serve much use. The GREEN BIRD is considered the “boomerang” bird and can be shot forward or in reverse, which is nice.


The GREEN PIGS are just your normal adversary that take one hit to knock off their perch. The JUMBO PIG takes 3 hits. You can tell where you are at, in terms of knocking them out, based on the number of black eyes. Each hit constitutes a black eye and a step closer to knockout. The ARMY PIG has a hard hat on and is more difficult to eradicate. There are also MARMOSETS, also known as monkeys, and large white MACAWS, which require multiple hits to knock out.

The addicting element to this game is that you have to achieve three golden stars for each stage. You can advance with one star, but three stars is what everyone is after. There are loads of secret levels and aspects of the game that keep you enthralled and entertained. Each type of bird and pig has their own quirks and mannerisms that make the game fun for all. The materials used in the creation of each structure all have a significance because not all birds can topple that particular material. I’ll write another article regarding what Rovio Mobile is doing to further its brand and engage its customers and fans. The success of this franchise is remarkable and an interesting study.