“Monument Signs” are freestanding structures at the entrance of a property or business. They are installed into the ground in front of a business firm showing their brand title to visitors or passerby’s. Some people like to build these signs by concrete using natural stone, while others like to order the complete structure with signs. They can be horizontal or vertical, depending upon the total size and what the customer requires on the sign. The size varies based on the frontage of the business.
ADVANTAGES OF A MONUMENT SIGN
• They are a great way to advertise a business or firm in a non social manner. A passerby can just have a look at the monument sign and strike an idea to approach the area for any related work.
• If properly and greatly organized, they can depict the quality of a business firm.
• The business firm need not publicly advertised if they have a proper and well structured sign situated outside of the business firm destination.
Differences to other signs
Monument signs are not “pylon signs” or “pole signs”. Those are very tall signs mounted on poles. Unlike monument signs which are installed in the ground using concrete or brick structures. Pylon signs are meant to be seen by traffic vehicles and pedestrians from the freeways. Monument signs are much smaller in size when compared to pylon signs. The goal is to direct the traffic to the business. But they are not meant to be “directional signs”. Directional signs have arrows pointing towards the business and are smaller in size when compared.
How is a monument sign structured?
Generally, they are about the height of an average full-grown man, are made of high-density urethane, aluminum, and bricks and can be combined with illumination internally or externally to make them easy to read in the dark. You can further enhance the value of your sign by adding an LED message board or reader board with changeable lettering. If you are located along a two-lane road, a four-lane road with a lower speed limit or within a more residential area, a monument is a good option to consider. Moreover, remember that you have options concerning the display of your company’s information, which can increase the visibility of your marker. For example, if you install a digital reader board, it lets you change your message constantly and catches the eye of readers in this manner. Lit box cabinets and channel letters also work well for great attention and attraction.