What Is A Heart Treadmill?

A heart treadmill, used by physicians to determine their patients’ heart health, is not always an accurate cardiac problem indicator, according to some studies.

While a heart treadmill can tell if men with no current heart difficulties may be destined for cardiovascular episodes somewhere in their future, it may not be a good test of heart troubles in women. Because the heart-related events for these women are so few statistics cannot be considered meaningful.

Tests using a heart treadmill are not usually conducted by doctors for patients who are asymptomatic of heart problems, in any case. One reason for this is that insurance carriers will not reiumburse a patient for these charges if her doctor sees no cardiac symptoms.

A heart treadmill is used by physicians to indicate how a patient’s heart acts during exercise. While a patient undergoes stress tests on a heart treadmill she or he is hooked up to electrodes. These are connected to devices called leads which are connected to an EKG (electrocardiogram) and a monitor, that delivers a printed as well as visual look at the patient’s hearts’ reaction to the exercise.

To prepare for a heart treadmill exercise tests you must avoid food or beverage for four hours prior to the testing. You are then hooked up to the electrodes as well as a blood pressure cuff. A heart treadmill is not the only way to conduct the stress test, however. Though the most common, exercise bikes are the alternate choice. During the test the treadmill’s speed and incline will increase gradually – generally every 2-3 minutes – and the patients’ heart and blood pressure reaction to the increase is monitored.

Chicken Coop Kits – A Less Expensive Alternative

You may have been thinking that chicken coop kits are the only way to go when setting up a mini home chicken farm. This couldn’t be further from the truth, with most kits being ridiculously overpriced and over hyped. This article explains the benefits of building a chicken coop from scratch, and shows you how to get started quickly.

Why “Kits” Are Not Worth Your Money

We live in the age of the Do-It-Yourself enthusiast. Pretty much every construction project can be purchased in a pre-built “kit”. This is all well and good, but what are you really paying for? 90% of the time you can be confident that a few pre-drilled holes and a fancy box is just not worth the cash!

Building A Chicken Coop From Scratch

It’s really not hard to construct a chicken coop from scratch, especially if you’ve got a quality DIY construction guide. You can generally find plans in your local hardware store, or if you’re feeling savvy, download them from the internet. There are many high quality chicken coop building plans available online, many of which come with multiple coop designs.

Coop Design Options

There are generally 4 designs to choose from. Each can be customized with your own personal touch.

1) An a-frame coop, which is a small, portable option for a home mini farm.

2) The ark coop. Also a portable option, but a slightly different design, and a bit larger too.

3) A mid-sized box type coop. Great if you want to keep a larger flock in a small area.

4) The traditional hen house. If you’re keen to build a premium chicken coop this one is for you.

Construction materials are very similar with all designs. Material lists obviously come with whatever building plan you choose, but the basic items are lumber (treated pine), chicken wire, plywood, nails, staple, and straw or sand with the flooring.

Medicare Therapy Coverage For Lymphedema

Getting Medicare to recognize lymphedema therapy as essential medical expenditure has been a difficult task. Lymphedema patients have been long trying to get the benefit of Medicare for the expenses that they incur for the therapy that continues throughout their life. The Women’s Health and Cancer Rights Act states that complications arising due to breast cancer surgery, which includes lymphedema, must be covered by all insurance providers. However, this coverage does not extend to those who suffer from primary or secondary lymphedema. In February 2008, the compression garments considered an essential part of lymphedema therapy were classified as covered items for Medicare.

Lymphedema is a condition that has no medical cure, although it can be managed with therapy which is known as the Complete Decongestive Therapy or CDT. The process involves a lymphatic massage combined with the use of compression bandages and compression garments, a skin care routine and a regular exercise regimen. The most important aspect of the therapy is the manual lymph drainage (MLD) which aims at draining the stagnated lymph to reduce the swelling. Occasionally, the therapist might use the Sequential Gradient Pump to loosen fibrotic tissues before the massage. The therapist performing the lymphatic massage is a specialized professional trained in the technique. Therapy sessions in the early stages may be held frequently, at least five days a week. Those who do not have easy access to the lymphedema therapist may use a sequential gradient pump for the lymphatic drainage process.

Medicare covers the lymphedema pump therapy, but recently the coverage rules have been modified. Previously, although the pneumatic compression devices were included in coverage, the patient had to attempt all other methods of treatment first, a process that took many months. This has changed now. Compression devices have been included under durable medical expenses for both primary and secondary lymphedema. There is a four-week trial period which the doctor must observe. A course of medication, use of compression garments and elevation of the limb is followed by the patient and if no improvement is seen, the doctor prescribes a pneumatic pump. The doctor is required to give a Certificate of Medical Necessity to enable the patient to procure a lymphedema pump from a Medicare authorized supplier. The supplier of the pump must be enrolled with Medicare and possess the Medicare Supplier Number, or you will not be reimbursed the claim.

In case of compression garments, which can be a large recurring expense, lymphedema sufferers have had to deal with legislatures which prevented their inclusion in Medicare coverage lists. A positive judgment in February 2008 has come to the aid of lymphedema patients. Compression garments were classified as items meeting the standards for covered items. Items like compression bandages, compression sleeves and stockings were considered medically essential and would be covered as prosthetic devices under Medicare for lymphedema therapy. The lymphedema patients can take advantage of this edict and claim a compensation for these medically essential items that help them to manage the lymphedema.

Diet As an Integral Part of Arthritis Treatment

Diet plays an integral role in arthritis treatment. However, there is no magic diet which may cure arthritis. The right attention in the diet aids in easing the symptoms. Here are few instances:

The power of omega 3

Most of the people are aware of the power of omega 3. These fatty acids come with several benefits. People suffering from arthritis have procured extensive benefits from these fatty acids. For instance, researchers reveal the fact that omega 3 fatty acids come with anti-inflammatory effects. Reduction of inflammation may reduce the flare up during arthritis. You may include freshwater fish, wild salmon and other sources of omega 3 fatty acids in the diet. Mediterranean diet comprises of a high amount of omega 3 fatty acids and thus it is considered to be good for people suffering from arthritis.

It is essential to say a no to omega 6 fatty acids. These fats are found primarily in vegetable oils and red meat such as sunflower oil and corn. Omega 6 fatty acids work in contrary to omega 3 fatty acids. They aid in boosting inflammation instead of reducing it.

Adequate amount of vitamin D

It is obvious that there is no magical diet which can cure arthritis. However, as long as you intake the right food and pay attention to the diet, the symptoms will be easier. Deficiency of vitamin D is responsible for a wide number of diseases. People suffering from vitamin D deficiency are at a higher risk of arthritis. Most of the patients suffering from arthritis are recommended to intake vitamin D in adequate amount. Vitamin D supplements are considered to be an indispensable part of arthritis treatment. Patients taking these supplements will experience reduced pain. In accordance with some clinical studies, knee pain has been diminished to a considerable extent by consumption of these supplements.

Enhance your intake of fresh vegetables and fruits

Like omega 3 fatty acids, vegetables also come with different anti-inflammatory properties. If you are willing to take benefits of these properties, you can add frozen or fresh vegetables such as cauliflower, broccoli, Brussels sprouts to the daily diet. You should be adding berries and cherries such as strawberries and blueberries in the diet. They comprise of a compound such as anthocyanins which are helpful for fighting inflammation. Strawberries, bell peppers, mangoes, citrus fruits and other foods that are enriched in vitamin C are considered to be essential for arthritis treatment. Intake of vitamin C on a longer term renders protection against rheumatoid arthritis.

Lean Protein

A diet comprising of lean protein such as fish, plenty of fresh veggies and fruits may be helpful for the waistline and arthritis. Weight loss aid in the reduction of the symptoms of arthritis. Pain will be eased to a considerable extent by the consumption of lean protein. The combination of exercises and diet may work wonders for easing arthritis. It is recommended for the doctor to develop an exercise routine and diet plan for easing the symptoms of arthritis.

How to Accelerate Your Degree Earning Plan

Mission impossible – this might be your thinking when you think of going back to school to earn a degree in the middle of your busy working life. But, the available online degree has converted it to a mission possible that allow you to earn a degree or an additional degree while maintaining your current lifestyle. Not only that, online degree can help you accelerate you degree earn plan and provide you a fast track to reach your career goal. Let review some of the methods to accelerate your degree elearning plan.

Online Degree Reduces 50% of Learning Cycle

The standard bachelor degrees offered by traditional class-based colleges may require 4 years of degree completion. You can complete the same degree within 2 years with an online degree program with spending less cost. It can help you to save significant time and money toward earning a degree.

Most of online degree programs are self-pace learning, which means you can plan and arrange your own learning schedule that fit into your time slot. In other word, you control how fast you want to complete your degree program; This also means that you can accelerate your degree learning plan by a proper time management to fit the most of courses at the same time so that you can earn a degree in the shorter time possible.

Skip Core Course with College Credit Examination

Did you know that you can "skip" many core courses by attending the college credit examinations? If you have passed the exams, you can waive many core courses and receive the require credit for your degree earning. The college credit examinations available in more that 150 subject areas and are similar to final examinations given by colleges and universities. You can earn 1/3 or more of credits required for a degree through these college credit exams, it helps to shorten you degree earning process significantly. Although the examinations are not free as it involves a minor fee for the exams, but compare the tuition fee required for the courses in a degree program, you still save a lot of money.

Credit Transfer to Waive Courses

Many online universities and colleges allow you to transfer your credit from previous degree to waive or skip some courses required in an online degree programs. You should check with the school announcement officer to confirm what are the credits that you are allowed to transfer and what are the courses can be waived with these credits transfer. It will help to reduce the number of courses need to be taken and help you to save some money for the courses' tuition fee as well. Do not just accept it when the school tells you that you can not transfer your credits; Try to look to other universities or colleges for the same degree program. There may be other schools that can accept your credit transfer.


You can reduce your degree earning process significantly and accelerating your degree planning plan through online degree program added with college credit examinations and credit transfer.

The Bill W Plant

If you are in recovery, you may have heard of, or seen a certain little green plant making its way around the rooms of your twelve step program. Maybe you have seen a little plant being given as a gift at a sobriety anniversary. Maybe your sponsor has one, or your sponsor’s sponsor. Maybe you even have one, and have shared it with your sponsors.

When I arrived in the community thirteen years ago, I didn’t notice or see any of these plants. Six years ago I first saw one given away at a 12 Step social function. This little plant then began to show up, in my awareness, here and there, being passed from member to member, or given as a gift to celebrate an anniversary cake. When I met my husband, he had a small struggling plant that his sponsor had given him.

I assumed the care of this little plant with delight, and began propagating it. Over the next couple of years, I had nurtured 10 healthy plants. These plants love and thrive on attention, just like most people in recovery! My intention was to have this little green plant in each of the 8 private bedrooms of A Home Away Retreat. Below is a copy of the card placed beside each flourishing symbol of recovery.

The Bill W. Plant

Also known as Swedish Ivy, the plant in your bedroom comes with a great story to share. That is what recovery is all about, one alcoholic sharing with another.

Bill W. passed away on January 24, 1971 in Miami, Florida. When his wife, Lois, returned to their home in New York, now known as Stepping Stones, she brought home the plant that had been in Bill’s Florida hospital room. Lois cared for the plant until the mid 1980’s, when she passed it on to Harriet Sevarino, beloved cook and companion of Bill and Lois for 35 years. Harriet passed the plant on to Michael M., a member of AA from Atlanta, Georgia. Lois asked Michael to pass it on to members of AA in Bill’s memory. Michael did just that, sharing cuttings and offshoots of this plant with AA members all around the world.

The plant in your room comes from a slender shoot that John D. brought from Ontario, a descendent of the original. The plant was passed on to John by Dave P. in 2005. Through tender care and propagation of cuttings, this plant is here today for you to care for and enjoy. It loves sun, and likes to dry out completely between waterings.

If you like, please take a small cutting home with you, share it with your new friends in recovery, and pass it on too. Cuttings root easily in water. Like the fellowship, when a piece of the plant is passed on, the plant grows stronger, and with care, and sharing, it spreads to homes and communities around the world.

I hope that one day every member who wants a plant shall have one.

What to Look For in a Commercial Construction Contractor

The overall outcome of any build structure relies on a single, very important decision – choosing the right commercial construction contractor. A poorly selected commercial construction contractor is likely to build a poor quality commercial building that will end up costing more than what was budgeted for and may not be what was originally intended. Therefore, there are a number of important attributes individuals should look for in any prospective commercial construction contractor.

A good commercial construction contractor must always present them self and operate their construction business in a business-like demeanor. A good contractor will respect the schedule of the business owner and always show up on time and ready to do whatever needs to be done that day. They will be competent, organized and able to deal directly with any questions or concerns the business owner may have. They will create a sense of confidence because they will not break any promises. Individuals should look at how a contractor deals with them before they sign the contract. It will say a lot about how that individual expects to be treated throughout the duration of the project.

Communication is a key attribute in any commercial construction contractor. Construction is considered a “people business.” A good contractor is also a good listener and communicator. They will translate the ideas of the individual and their goals into a very workable plan and then provide insight on what can be expected. They will create a strong base for a good working relationship and build positive rapport. If an individual does not feel as though they are communicating with a contractor effectively during the interview process, chances are it will continue through the project.

Commercial construction is a complex task. The contractor needs to demonstrate the experience and skills needed to get the job done. They need to have years of experience before they can manage a large project. There are different kinds of projects and it is important to find a contractor that has the experience in that type of commercial construction work. If they do, ask them to deliver proof in the form of referrals and recommendations.

A good, well established commercial construction contractor will have a professional reputation. This can be determined through the use of references. Ask the contractor to provide references. Have them include not only references for themselves, but any other businesses they may work with, including material suppliers. It is important to know that all companies involved have a professional reputation.

Lastly, look into the business practices of the commercial construction contractor. Ask for a certificate of insurance to ensure they have necessary coverage, including liability insurance and workers’ compensation coverage. Call the insurance company to ensure the coverage has not lapsed. Also check out their licenses and call the state licensing board to see if the license has ever been suspended or if there are any claims against the commercial construction contractor. Make certain they are able to get all necessary building permits and follow all zoning laws.

Country Kitchen Designs

Kitchens figure amongst the important rooms of the entire house. Recently, a lot of attention is being paid to their presentation and decoration. This is because the concept of a kitchen being just an interior-cooking place has undergone transformation. Today, kitchens attract architects to provide them with the challenge of designing and decorating each kitchen uniquely. The designs of a kitchen can be done in numerous ways depending upon the desired style, preferable location, available area, and specific budget. The basic elements of the kitchen are to attribute the right kind of items to their appropriate places.

A country kitchen differs from a regular kitchen on the grounds of its plumbing fixtures, ventilations, dishwashers, flooring, and refrigeration. The peculiarity of country kitchens is that all its cabinets and counters are made of wood to give an authentic atmosphere. Two types of wood are used to make the furniture, namely Cedar wood and Oak wood. Another specialty about these kitchens is their in-house plant life and window dressing styles. Flowers such as daises and posies provide freshness to the kitchen. The window-dressing, if done in bright colors such as in red, yellow, or blue, illuminates the entire surrounding.

The country kitchen tables are traditionally round or oval, having matching wooden chairs that can be cushioned with pillows to complement the window dressings. The color combination of the furniture, window dressing, and other modern appliances should be harmonious. To give the kitchen a touch of inimitable charm, accessories such as old model car candleholders, old aluminum serving trays, wooden clocks, and variety of mug collections can be used. To make the bona fide atmosphere complete, country kitchen floors can be made of hardwood floor paneling for the required rustic look.

Country Kitchens can be designed according to the needs of the family members and their tastes. Sometimes professionals are hired to provide expertise on the designing and setting of the entire kitchen.

Foot Fetishes – The Toe Fetish Explained

The feet and toes are very sensitive, after all; what could feel bad about placing one’s toes into a warm, wet, suction bath? Watching a female writhe with pleasure from beneath her feet, toes in mouth, is sincerely exciting. When it comes to toe fetish, the possibilities for affinity are endless. It’s hard to say which form of toe adoration is the most popular. Feet in general are quite nice but there’s something about the toes, those ten little digits that so easily capture the minds of many. Toe spreading, a simple little stretching exercise, can send a shiver down even the most stern of men’s spines.

Spread and relax, point and flex-these simple movements can enrapture the psyche. A woman casually stretching her inferior dactyls on the beach has no idea the amount of power she holds. It’s easy to imagine a male walking by, in this instance, and immediately dropping to his knees, bowing before the woman’s delightful digits.

Toe sucking, too, whether giving or receiving, can be a wonderfully enjoyable experience. Popping a musty, salty toe into one’s mouth is outright scintillating and undergoing a toe suck can be utterly arousing. The feet and toes are very sensitive, after all; what could feel bad about placing one’s toes into a warm, wet, suction bath? Watching a female writhe with pleasure from beneath her feet, toes in mouth, is sincerely exciting. The thought of a set of tasty toes, ready and waiting to be tongued is salivating indeed. Visualize a woman squealing with glee as her toes are being sucked, slowly, one-by-one. Divine.

What about polished toes? A new pedicure can easily drive a toe lover wild. Red polished toes seem to be a favorite, as does a fresh French pedicure. There’s even a niche out there for long toenails, particularly when uniquely polished, it’s like art! Who wouldn’t promptly pay for the pampering and polishing of a female’s toes that occurs during a pedicure? Glimpsing clean, groomed, hot pink toenails nestled in a pair of sandals just might be one of life’s simple pleasures. Not that dirty toes don’t have their appeal too. In fact, many self proclaimed toe lovers prefer a set of sweaty toes, fresh from a pair of dank and worn sneakers.

Sniffing stinky toes can be likened to sampling fine wine. Connoisseurs of toe stench debate their favorite brand, from cheesy to sweet, from vinegar scented to popcorn perfumed. Each person has their own unique flavor of foot funk and a set of wiggling toes just perfectly waft that scent into an eagerly waiting nose. A set of moistened, pantyhose clad toes making their first after-work appearance out of a pair of well worn pumps is heart trembling. A group of fabulously perspiring phalanges emerging from a dainty set of pink, overworked ballet shoes is pulse quickening. And, some dank digits surfacing from a pair of stifling, leather combat boots is shiver provoking.

Most men can admire a slightly stinky foot scent but there are those out there who get all worked up over extremely dirty toes. Muddy, un-bathed for days, toe jam crusted toes get these radicals all riled up, particularly during forced toe smelling and sucking encounters. Command a man to suck on a set of prettily pink, freshly showered toes and he’ll willingly oblige. Forcing a male submissive to slurp on some raunchily dirty toes? Now that’s foot domination! And some live for the domination aspect of toe fetish. The worshiping takes place, after all, beneath the feet, a natural place of submission.

A toe or foot fetish session can be quite the money generator. A woman can charge a pretty penny to an eager male whose sole pleasure in life is to sniff and lick toes. And perhaps, if he gets lucky, she’ll considerately allow him a toe job; that is, a female using her toes to stimulate a man’s genitals. Many women, too, not only enjoy having their toes worshiped but enjoy sucking, tickling, massaging, or sniffing toes-whether male or female. Girl on girl toe sucking? That’s just sexy. Forced female on female toe worship? Even better. Whatever the forte, one thing is for sure; toes are toe-tally awesome.

How to Deal With the Storms of Life

Some of life's storms come upon us suddenly as was the case for the disciples in the ship. (Mark 4:37) We suddenly lose someone we love, we have a bitter disappointment, a crushing financial situation, or a physical illness that threatens to change our life forever or even threats to end it.

Other storms may come slowly as you see the sky darken around you and the visibility of your life become dim until it looks a black cloud has surrounded us.

It is in the storms of life that our God equips us for service. The history of mankind has always been rough and rugged. None that wish to be of value in this world will escape the storms that shape and mold us.

In the forest, an oak tree becomes great because the storms shake it and the rains beat down upon it and in the battle with the elements the oak develops its rugged fiber and becomes king of the forest. It has learned to sink its roots deep into the soil till it becomes one with the rock benefit it.

Jesus is our Rock and we need to sink our roots of faith deep until we become one with His Truth and Word.

The strong winds of adversity are only for our benefit. We live in a world that promotes 'easy' and 'have it now' but it's not the real world.

A noted scientist, observing that early sailors believed the coral-building animals inherently built up the great reefs of the Atoll Islands in order to protect themselves in the inner waterway, has denied this belief. He has shown that these organisms can only live and thrive facing the open ocean in the highly oxygenated foam of the combative waves.

It is commonly thought that a protected and easy life is the best way to live. Yet the lives of all the noblest and strongest people prove exactly the opposite and that the endurance of hardship is the making of the person. It is the factor that distinguishes between purely existing and living a vivid life.

The beauties of nature never shine brighter than after a storm. We will have His glow and give honor and glory to Him if we weather our storms with faith and hope and knowing that He is in the middle of them, as Jesus was in the boat. When the disciples woke Him, He spoke to the storm and there was a great calm. And then He asked the disciples, "Why are you so fearful?

How is it that you have no faith? "(Mark 4:40)

We are here to become more like Christ. The storms will carry us there if we trust in Him and what His Word says to us. Have they left you broken, weary, and beaten? Or have they lifted you to the sun-filled summits of the mountain tops of safety with a richer and deeper purpose of life? You will surely have more compassion for those in the storms of life and the muscles of faith you built will life others around you.

We are here to be Jesus to those around us. How many storms will you need in your life to choose to sink your roots down deep to the Rock of Ages and stand secure when all is tossed and swept around you?

"This is the victory that has overcome the world, our faith." I John 5: 4

Market Technology: The Missing Link

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer demands, fierce Competition and even the advent of the Internet and powerful, Marketing platforms – like LinkedIn, Facebook and Twitter – the prevailing mindset has not changed dramatically.

In 1981, we submitted a manuscript to Harvard Business School for review and consideration. It was titled, “Market Technology: The Missing Link.”

It certainly would not rival Ted Leavitt’s “Marketing Myopia,” however Market Technology approached the fundamental issue differently and distinctively.

The actual manuscript was a “library of congress” class of document complete with concept overview, relevant models, heavy detailed, descriptors, case examples to demonstrate that the stuff had been applied to the real world, etc.

In its raw form – Market Technology advocated that companies must treat their marketing, sales and business development needs similarly to the way core engineering and product development are handled. Determining the right response and the right mix for a company’s marketing and sales programs is no different than determining a company’s products and services. In fact, conceiving effective programs is as complex and critical to the company’s success, as conceiving its product set. This meant that the Marketing discipline and process need to be integrated into the business. In fact, with small-to-medium, sized companies – the Market Program – is classified, as critical – in that, it could make or break a company.

For smaller firms – they must get it right – out-of-the-gate, and may not get a second chance.

This is one aspect that distinguishes smaller companies from their larger counterparts – as the larger firm can absorb a missed opportunity or loss more readily.

How many companies have you been associated with that thought and operated this way?

Market Technology represents a Mindset, framework, methodology, process orientation and an implementation -ready, program all rolled-up in one, complete package.

In your company, what role does Marketing play?

Most, will respond by indicating that Marketing plays a support role for either the product/service or to provide mainline support to the company’s Salesforce or Distribution Network (Channel Partners).

Reference will be made to Trade Show support, MarComm, collateral material, brochures, data sheets and even the dreaded “lead generation program.”

In your company, what is the stature of Marketing?

There are exceptions (depending on the Industry and Company make-up), however most will indicate that it is not a Leadership role (although the Marketing Team wants it to be).

What is the missing ingredient?

Is it that Senior Management did not come from the Marketing discipline and will not give it its day and cut it loose?

Is it that companies have experienced too, many false starts with their Marketing Program or it just doesn’t work?

Is marketing too, risky and costly compared to making investment in other areas of the company?

Is marketing viewed, as a luxury vs. a mainline contributor?

There is no silver bullet answer, although some combination of these factors may be the root to understand the dynamics going on here – in your company.

Let’s revisit the elements of the All-in-One package referenced above:

*The Mindset – we continually get bombarded with messages that advocate a company must migrate to a Market-Driven or Customer-Centric state – well, how many successful transitions have you been involved in or led?

The point is that this involves cultural and many times, organizational change – and that is not a small step, but a giant leap. It may demand shift changes in focus and direction, which may also have an impact on the make-up of the Senior Leadership Team.

It takes careful assessment, planning, timing and relentless dedication to pull something like this off, however the starting point is the Mindset. If there is need to infuse or change the company mindset to embrace Marketing – then it must start with the Top Dogs (Senior Leadership Team) and then filter into the organization. Although the mindset sounds like “soft science,” if the company environment is not ripe and receptive and the mindset is not understood and put to practice, then there is no need to invest any time, resource and effort into driving this forward. It’s a Dead stop!

*Framework/Methodology – most companies’ Marketing efforts look-like a disjointed, puzzle. The pieces are laid out and some fit, however it just doesn’t hang together. The reason for this is that the make-up of the Marketing Program is comprised of discrete events (activity-based) vs. a well-thought out, integrated Program (defined and driven by Strategic intent). Further, there are times when something is put in-place to satisfy the interests of the Top Dog or to appease the Sales Team – avoid these activities like the plague. They will not serve the organization well, deliver the desired results and most likely put a “black-eye” on the Marketing function or diminish its value.

When defining the baseline Marketing Program, it is useful to utilize a simple framework that identifies and breaks down the Marketing Sphere into its core elements: 1. Research (primary and secondary) 2. Market Planning and Strategizing (industry, market segment, application, customer, product, competition, pricing, packaging, etc.) 3. Market Program Development (consistent with Strategic Business Plan and critical priorities) 4. Advertising, promotions and communications (various platforms and vehicles – company capabilities, positioning, customer profiles, product coverage, etc.) 5. Sales Development (market, business, sales, product, etc.) 6. Product Management (market, technology and competition). There are other elements that can extend the framework, although these are the basic, building blocks.

The framework can be viewed, as a group of circles, where each element is inter-related (like a Venn diagram – math term). The circular flow is continuous and self-feeding. Market Research (the Homework), for example, can be integral to defining the profile and make-up of a Market Program – like a Product Launch Campaign or a Competitive Attack Program or building/developing a Strategic Alliance and Partner Network. To have a shot at developing effective, Marketing Programs – it is necessary for your firm to utilize a framework to guide the Marketing challenge. This will also assure that your program is fully-integrated from the get-go. This must be aligned with the Strategic Business Plan (and its priority set), although there are times, when implementing a tactically-driven, program has purpose and value. These are usually opportunity-driven. Once the framework is understood – program considerations are mapped-onto the framework to represent the make-up and selection of your Phase One Market Program. The driver for Program selection should be those challenges, opportunities or problem-set, which are critical to business success – not something that is neat to do. We have many clients that utilize a framework, which has streamlined the Marketing task and not let them down. With the framework, you can “walk before you run” – selecting a few, sample programs, putting them to the test and then extending your reach. Over time, mastering the framework and having all of the elements working in your business – is the target objective.

*Process Orientation – there are a series of steps to define and develop Market Programs. They are not goof-proof nor will they guarantee success, however to embark on putting programs in-place, without a process orientation – is like putting your company’s livelihood on a Las Vegas roulette wheel.

These steps represent a methodology and an integral process:

*Baseline Research – we refer to this, as the homework. This can be completed in short-order (depending on how conversant and savvy you are on the subject matter). To keep it fresh and unbiased, it would be useful to bring in Outsiders – that are not contaminated with the internal view. They may also challenge conventional wisdom and bring-in new perspectives. This phase is normally overlooked or de-emphasized, however it is critical to fueling, shaping and molding your Program selection and content. Can you imagine spawning a Market Program, let’s say, that must build position in a new, Industry segment and generate business, without doing the Homework?

Over time, this must be integrated into your company and be a continuous, process.

*Profiling – bring in your brightest lights and some Outside support to translate/interpret the Homework, which will naturally point you in the right direction to choose and select the “best” Program mix and aid in defining the content of each Program. Develop a written profile – complete with all of the elements – for each Program consideration.

*Positioning/Messaging – we have seen many firms “go creative” on this phase – imagination is good, however make sure that the positioning/messaging is consistent with what was compiled and translated from the Homework. We are not taking a shot at creativity, however Programs are implemented to generate results – not win awards. In today’s market – take the focus off your company, product, service or yourself – the target audience is not interested in that fluff. Have your campaign highlight a critical, Industry problem or opportunity or a target application – something that is relevant and useful to your audience. Have Programs that host a theme not a product-line – this can also be built upon and perpetuated. Mix it up and make it distinctive. Use the “acid test” – when done with your positioning/messaging, put the Competitor’s logo on it – if it makes sense and is not defendable – go back to the drawing board, rather than embarrassing yourself in the Open Market. Incidentally, to support the continuous, development of Market Programs – you might want to consider creating a role – Market Designer. This allows dedication to the task and results in building skill and competence in this key, area.

*Pilot Test – take your Whiz-bang, guaranteed-to-work, Program out to a test audience. This exercise is insightful, can take less than thirty (30) days and can save your bacon. Have the audience made-up of known and unknown quantities (including some of the competitor’s customers) to get a fair cross-section. Take their inputs seriously, factor their valued, inputs into the Program make-up and then launch with less pressure and more certainty. Include your Sales/Support team and 3rd Party Network into the process – get their feedback and also enroll them into the Program early, as they will predictably be an implementation arm for the real thing.

*Implementation Phase (Ready-to-Roll) – this is it – the real thing. Pre-launch your Program both within and outside of the company. For insiders, get them ramped-up and rallying around the Program. Make it a Company event. For outsiders – build a little, mystery – prior to formal launch. Depending on the make-up of your Program – you can leverage the Media (all forms) – most salivate over something new and newsworthy. Take advantage of webinars, instructional programs (How To Workshops), click-into Industry Groups and Associations that cater to your prospective audience, generate useful Industry articles (and find sites whose subscriber network fit your needs) – if your Program lends itself to Social Media – go for it – there are powerful, Marketing Platforms that you can leverage – and turn viral.

Need help?

There are trusted, experts out there that specialize in these areas – tap them!

This is also a critical, phase for your Program.

If you are leveraging a Sales team and/or a 3rd Party Network (Partners) – make sure to provide the front-end, training, campaign materials, and incentives to get them focused and juiced-up.

Listen to their comments along the way, as they are on-the-street and closely aligned with your prospects and customers. Make adjustments to your Program quickly and cleanly, based on their inputs – no burden.

Highlight the early-stage, successes (regularly).

Remember: the first 30-45 days of your Program is the “bleeding neck” phase – if you lose grip and momentum – you will not get it back. Poof goes your campaign!

*Metrics – avoid putting stiff, metrics on a Program up-front – until it is fully, launched, out there and generating tangible results. At that stage, the Program can be evaluated/assessed, in terms of, its potential impact and then realistic and attainable metrics can be applied.

As a rule-of-thumb – both tangible and intangible metrics need to be defined and put to practice for every, Market Program.

*Program Ownership – if your organization can swing it – identify an individual or group responsible for each Program – to breed ownership and accountability. They should be the conduit, between the inside and outside audiences for all aspects of the Program. They must be key, players in the organization that command respect and “carry a stick.” Program implementation is not a piece of cake and, at times, demands a degree of clout to get things done. If your Program Owner interfaces with the field Sales Team and 3rd Party Network (Reps, Dealers, Distributors, etc.) – make sure they are a known quantity and “speak the language” of the audience. We have seen brilliant, Programs go down the tidy bowl or sit-and-spin, because the wrong people were selected to lead and direct the Program. This is a subtlety that must not be overlooked.

*Reporting – keep the reporting short and simple, although with an emphasis on “keeping a finger on the pulse,” monitoring the stage of Program life (introduction, maturity, wind-down, etc.) and what is useful to Management and the Program participants. Reporting must not be, viewed as, imposing or Management’s attempt to “look over the shoulder” of those driving and participating in the Program. At the front-end of the Program (Roll-out/Launch) – it is helpful to report more often, as early-stage, feedback is key to effectiveness. As the Program takes shape and is more, predictable – the reporting can be less frequent.

*Program Continuum – every program has a life-cycle – it can be a short-term, program, for example – a hard-driving, Competitive Replacement Program designed to generate revenue quarterly, to a long-term, program designed to investigate and build a Channel Partner Network or Strategic Alliance relationships, to a mid-term, program like a formal, Product Launch Campaign. At every step of the Program life-cycle, there are opportunities to enhance the program format, depending on the business drivers and responses of the target audience. For example – for the Competitive Replacement Program, it may be useful to introduce incentives for both the potential buyer and the participating Dealer/Reps or construct powerful, Competitive Analysis tools or generate pre-qualified, leads. For the Product Launch Campaign example – automated “try and buy” kits, which will allow the prospect to review and test the new product (at their leisure with no sales pressure) may reinforce the campaign message, create a sense of urgency and strengthen the overall, Program format. There are times, when it is necessary – mid-life – to repackage a program or take it down a different path. This amplifies a key point – that Programs are not a done deal, after roll-out and launch – they have a life-span, which we call the Continuum.

In general terms, the elements outlined above represent the “Market Technology” foundation.

Certainly, there are many, technological tools that can be utilized and put to practice to support this, however this foundation can be literally inserted into any company environment.

How does your company’s Marketing Program stack-up?

Copyright 2012

Edmond Hennessy

Performance Marketing Group

The Cookie Diet Plan – Can The Cookie Diet Work For You

Eat Cookies – Lose Weight – Eat More Cookies – Lose More Weight

Are you laughing yet? You know you misread the title or it is just some strange joke. Before you stop reading or call friends and relatives to comment on the craziness of the writer, read on. It is true and it is called, amazingly enough, “The Cookie Diet Plan”. And, it’s getting rave reviews in both forums and discussion groups.

Dr. Sanford Siegel, a south Florida based physician since 1975, created the “Cookie Diet Plan” and it has been seen on many television programs including Good Morning America, Fox News and CNN. His Cookie Diet Plan has been reported to have helped over half a million people to reach their weight loss goals.

Look at it, the sweet tooth had done in more people. Most people gain weight because of consuming excess sweets and carbohydrates. The dreaded sweet tooth is responsible for many a slip in the diet game and other aspects of a healthy eating plan can’t be addressed because you are constantly obsessing about where your next sugar fix is coming from. These cravings interfere and won’t allow you to take the next step. When using the Cookie Diet Plan, this barrier is eliminated. You can then move on to planning what’s really vital towards attaining and maintaining a desired weight goal.

With the success of the Cookie Diet Plan, Dr. Siegal has decided to expand his business, going online to take it global. He has begun making cookies available in England and Mexico. Dr. Seigal realized that 3 out of 4 people will lose about 15 pounds in a month which is far in excess of the recommended weight loss of 1-2 lbs per week, but feels that quicker is better.

He determined that more people would lose weight if they didn’t have to give up something they loved – sweets. Reaching the goal keeping some sweets in the picture will often make the difference between success and failure.

While most diets preach keeping sweets to a minimum, this the Cookie Diet Plan works on the logic that most dieters fail to meet their goals because they are so busy fighting their natural urges and beating back the sweet tooth that they just finally give in and give up. The Cookie Diet Plan claims that by eating six of their specially developed cookies per day, you will not only be successful in your dieting but you won’t have the cravings.

Cookies can be eaten whenever you feel hungry which is right in line with the new thinking on dieting – When you feel hungry – EAT!. There are no set meal times, and you are still encouraged to drink eight glasses of fluid per day. They also provide a nutritional supplement with your order.

The actual cookie is an excellent, natural appetite suppressant made up of proteins like bran, oats and rice. They can’t be considered the tastiest of treats, but they are sweet enough so that you don’t give them up and they do an excellent job of keeping your sweet tooth quiet.

With the Cookie Diet Plan in place, your mind can look to making a diet plan utilizing the natural things that your body needs in proportions that are designed to help you lose weight: chicken, turkey and fish, cooked vegetables, nutritional supplements, coffee, tea, diet soda and water as desired.

One of Dr. Siegal’s patients, Ela Prieto, lost 51 pounds in just four and half months using the Cookie Diet Plan, going from a size 14 to a size 4. After she lost the weight she continued on a maintenance program which over the last two years has equaled about 1,200 calories a day and a decent amount of exercise.

While the Cookie Diet Plan is good for losing weight, they will also work great once you’ve lost it. In all honesty, you would probably still want to eat chocolate cake or cheesecake if the opportunity arises. By using the Cookie Diet Plan, you won’t obsess on sweets. The cupcake or oversized blueberry muffin will be something you can take or leave at will. If you do decide to eat some of it, you probably won’t want that much.

With success on the Cookie Diet Plan, you will start to change or maintain a low calorie diet, exercise and using a program like Burn The Fat; Feed The Muscle workouts. General exercise won’t look so bad either. The brain is a funny thing; when it gets what it wants it becomes more motivated to do what it doesn’t care that much for including drinking more water, adding exercise and eating lower fat, low caloric foods.

What Made Native American Peoples Vulnerable to Conquest by European Adventurers?

What made Native American peoples vulnerable to conquest by European adventurers?

There were several traits which made the Native American’s vulnerable to conquest by European adventurers. First, the people themselves were ill equipped to deal with the European invaders. Their numbers were quickly reduced as a result of famine, forced labor, epidemics involving contact with European diseases and wars.

They were unaccustomed to the economic, political and military aspects associated with the Europeans. They lacked the organization and political unity to resist the conquering people. The various tribes were frequently in conflict with one and other as they went about their daily lives competing with each other for land and food. As an example over the years the Aztecs accumulated many enemies especially within their own tribe. This conflict resulted from competition for territorial rights, acquisition of wealth and the practice of using their captive enemies as religious sacrifices. Cort├ęs exploited this trait by forming alliances with the opposing tribes. In contrast to the Aztecs lack of unity the Spanish explorers were a highly unified society.

The Native Americans possessed the necessary skills to work with copper but failed to develop those needed to smelt iron thus they lacked sufficient technology to wage war upon the invaders. When the Europeans arrived in the New World they were welcomed by the Native Americans. The Indians regarded their visitors as wonderful warriors with their dress, beards, and their ships but more so for the technology they brought with them. The native population was amazed at this technology such as their steel knives and swords, the arquebus which is a sort of muzzle loader, the cannon, copper and brass kettles, mirrors, hawk bells and earrings which were used as trading goods, along with other items which were unusual to their way of life. This was rightfully so since the natives lacked the ability to create these amazing inventions used by the Europeans. Unfortunately the European visitors used their weapons of war inflicting great amounts of damage to the natives.

It did not take long before serious problems began to develop. Upon the arrival of the Europeans there were 7 million Native Americans in North America. Most lived in hunter-gather or agricultural types of communities. The largest problem encountered by the Native Americans was their lack of immunity toward European diseases. This lack of immunity in these communities towards the European diseases took their toll among the Indian tribes. Smallpox was a common threat frequently contracted by the Indians from the European people.

The Native Americans soon began to dislike the Europeans and their beliefs. They often viewed the white man as despicable and stingy with their wealth. This was something that the Indians had not previously encountered. In their social order things were freely shared. The explorers were deemed to be insatiable in their desire for furs and hides. They particularly disliked the European’s intolerance for their religious beliefs, eating habits, sexual and marital arrangements and other aspects of their customs.

The Native Americans were used to being in tune with the spirit of nature but to the Europeans nature was an obstacle in their path. They viewed the gifts of nature as an endless supply of resources such as the forest having an abundance of timber, a beaver colony possessing unlimited pelts and the buffalo with many robes. To the explorers even the Native American’s were deemed a resource ripe for religious conversion or as a means of free labor.

Copyright @ 2015

How To Attract And Seduce Women Out Of Your League!

So you think she is so gorgeous that you will not be able to make an impression, well you are wrong. All women no matter how unapproachable they may seem can be swayed by some flattering words, because all women love flattery. So do not worry if you think she is unreachable and you are going to meet her at the party tonight, just be cool about it. Do not look all flustered because a woman loves a man who shows that he is confident in himself and one who is comfortable with who he is.

First of all no matter how great the opening line may be, if you are not dressed to impress, then do not bother, because women love men who look handsome and dashing and strong and you do not even have to say a word to Portray these qualities. Make sure you are well groomed, clean shaven and smelling terrific, some nice after shave or cologne would also work wonders, she will probably be attracted to you by your cologne before you even got a chance to utter a word. Keep those shoulders up and walk as though you believe that the world belongs to you because you are so comfortable with yourself.

Now to get down to the actual opening line, you should plan what you intend to say before hand, women like stories so you should think of it to yourself a couple times and by the time you are actually On your date you will know it by heart and feel confident when you start to talk. Being confident is important because then you will not be babbling all over the place and making no sense. So practice that story and make sure it is a story about people because women love stories about people, add a little humor to smooth the edges and above all make it an interesting story, an original if you will.

One other thing when telling your story smile, always smile, that's the key to keeping someone interested in you, when you smile you seem like a happy person and people just love being around happy people. Be cool, do not over do the macho attitude, cause this will certainly turn her off, just be assertive in your words and in the way you carry about yourself, or the way you are standing or sitting as the case may be. Body language can tell a lot about a person, so you want to portray a strong, self assured, happy, handsome, and knowledgeable personality. There that's your answer, now go on and get things started, have a great time.

The Religion of Bio-Psychiatry

If we examine the term ‘psychotherapy’ we will see that it literally means the ‘healing of the soul’. Much of emotional distress is actually a spiritual problem, where an individual has lost meaning and hope. In today’s society, we have lost sight of spiritual values and many have in turn decided to turn to the religion of bio-psychiatry.

Bio-psychiatry has a creed, the creed is that all problems of life are the result of so-called chemical imbalances. Any professional or individual challenging such conception is branded a heretic and subject to sanction.

The psychiatrist is the priest, and in some cases is also looked upon as a messianic figure. As the priest, the psychiatrist defines the Social Law and the infractions thereof.

The religion of bio-psychiatry has its ‘sacraments.’ The sacrament of initiation occurs at intake, and confirmation occurs when the individual is indoctrinated into the credo of bio-psychiatry and led to believe that their problems lie in ‘wiring’ problems in their brains.

The religion of psychiatry has absolution. Through their ritual, adults and institutions are able to be completely absolved from taking any responsibility for meeting the real emotional needs of a person or examining how their own actions and choices could have impacted the challenges faced by the individual.

Ordination occurs at the conferring of the Medical Degree and the completion of a residency in psychiatry.

The religion of bio-psychiatry has the ‘sacrament’ of Matrimony. Bio-Psychiatry is wedded to the pharmaceutical industry, and what a generous dowry the pharmaceutical industry has provided!

The American Psychiatric Association serves as the “Ecumenical Council” to promulgate the creed of bio-psychiatry and to institute the definitions of the Social Law and the infractions thereof.

The Bible of bio-psychiatry is the DSM-IV.

The Deity is the enormous ego of the bio-psychiatrists themselves.