Sample Elevator Speech – What Works Best for a Business Elevator Speech?

An effective Elevator Speech is one of the most important marketing and networking tools for any small business. Why? Well because there are so many opportunities to put it in play, and there are many opportunities for an elevator speech to get you into a conversation with potential clients.

These opportunities include:

  • Networking events
  • General conversation (have you ever been asked: "So, what do you do?")
  • Answer Phone messages
  • Website copy
  • Email signatures
  • Presentation opening statements

and many more. The key requirement is to have your listener / reader think: "Hmm, that sounds as though it could be something I am interested in (or I know someone who might be) – I would like to hear more about that"

This is called a desired response and will lead to further contact and / or conversation. When that happens: Elevator Speech mission accomplished!

There are important elements to consider when putting together your elevator speech, but keep this goal in mind – you want the audience to be hungry to learn more about you and your company.

A summary of these elements, with some samples:

Name and company – minimize this. Sad to say most people will forget this as soon as you tell them. Do not believe me? How often have you had a 5 minute conversation with someone who asked you at the end: "Sorry, what was your name / company name again?"

Avoid lengthy descriptions of your company – the most common mistake here. Make mention of it by all means especially if the name gives a hint of what you do, but it only needs to sound like this:

"Hi, I'm Jerry with Acme Chiropractic"

"Hi, My name is Jerry with Acme Remodeling"

Target Audience – go for a balance of detailed focus and brevity. This will take some work but the tighter you can define this, without spending 5 minutes defining it, the better. For example:

"I work with women over 40 who are suffering from nagging back pain and are frustrated they can not find a long term solution" (Chiroprator)

"We are focused on families looking to sell their house who want to maximize the resale value by remodeling, but are on a tight budget and are confused as to which work to have done" (Remodeller)

"We help business owners who are concerned that they do not have adequate insurace coverage and are confused as to whether they have enough or are paying to much and are OVER insured" (Insurance broker)

"Our clients are small business owners who want to get leads from the internet and are frustrated their website is not getting it done and do not know what to do next" (internet Marketer)

These samples have a few things in common:

  1. Brevity
  2. Focus
  3. Emotion – they speak to the emotions of the target audience.

If you do nothing else with your elevator speech, consider using these samples as a starting place for your 30 second introduction – the attention is gained in the first 10 seconds and following this approach will help you get that attention from your ideal clients.

Floor Decorating Ideas – Bamboo For Flooring

When I was growing up the choice of floor decoration was oilcloth [a thin type of linoleum], or linoleum [lino] in the bedrooms and, in the living rooms downstairs, lino covered with a large rug or, if you had a better budget , herringbone hardwood flooring with a large rug in the middle. A stair runner lined the center of the stairs held in place with a brass stair-rod. These ideas moved on into the 1970s with fitted carpets which had large swirly patterns: you were really somebody if you could afford fitted carpets! Fitted carpets came and stayed, the only real changes being the textures and fabrics, the colors and whether the carpets were plain or patterned. These all changed according to fashion. Cork tiles made a brief appearance as being the must-have flooring options in the bathroom and kitchen. They never really went out of fashion as they are practical and warm underfoot.

However, the late 1990s was when laminate flooring made its appearance and hardwood flooring came back with a vengeance. Floors to aspire to are now hardwood floors, with the whole of the living area having the same kind of flooring. Gone are the days of the unhygienic carpeting in the kitchen: this has been replaced by a multitude of flooring options, from recycled rubber to slate, stone, hardwood, laminates, and tiling. Many bedrooms are also finished with laminate or hardwood flooring, brightened up with scattered rugs. In my own home, however, I have retained deep-pile carpets in the bedrooms and, in all the downstairs rooms I have installed hardwood flooring which has been stained and varnished to give it a deep timbre to bring out the beauty of the wood. It is so much easier to keep clean and I believe this is far more hygienic than fitted carpets everywhere which can harbor germs deep down in the fibers.

The number of DIY shops that sell both hardwood and laminate flooring is amazing when, if you think about it carefully, fitting flooring effectively so that it looks good and lies properly, is an experts' job. It is certainly not something I would consider doing. After all, if you mess it up, hardwood is not a cheap option – if you are paying out that sort of money, as far as I am concerned, it is better to pay a bit more and employ an expert to fit it properly. In this case, the end result well justifies the means! So, if you are choosing laminates or hardwoods, what are you going to be looking for? Good hardwood flooring will add value to your property and will last a lifetime. If it does start to look a bit tired, it just needs to be sanded down, re-stained and given a new coat of varnish. Solid hardwood flooring planks are available in cherry, walnut, maple, and oak. Also available are other woods such as teak and bamboo which, although not a wood but a grass, is very popular in these economically sustainable times.

Bricks & Sticks: Staircases

Staircases offer style as well as functional appeal to a home. Many home owners and buyers don’t always understand staircase options available. Knowing the parts of a staircase, configurations and basic code requirements can help you find the best staircase for your remodeling or new-construction project.

Parts of a staircase. Balusters are the vertical posts that support the handrail. Balustrade include the balusters, handrail and newel posts. The landing is a break in a set of stairs. Newel posts are a vertical support post at the end of a handrail. The riser is the vertical section of a step from one tread to the next and the rounded front edge of the riser that protrudes beyond the stair is the nosing. A tread is the horizontal part of a step and the surface you walk on. The height of the whole staircase is called the total rise. The stringer is the structural foundation that risers and treads are nailed to.

Configurations of staircases. The most common and economical configuration is the straight-run. U and L shaped work for in difficult design situations and take up more square footage because they require a landing. In extremely tight spaces a l shaped winder is used, the winder replaces the landing with triangular steps. The spiral is the last resort for a staircase in tight floor plans, home buyers are not fond of this style.

Residential building code requirements for staircases. Treads are required to be a minimum of ten inches deep, risers must be a maximum of seven and three-quarters tall. The minimum width of a staircase is thirty-six inches and if a landing is used it must be a minimum of three feet by three feet. The three foot square rule also applies to the landing space at the top and bottom of any staircase.

Enjoy more Bricks & Sticks by Mark Nash. Topics include Ceiling options, Interior Lighting and Staircases.

© Copyright 2006 Mark Nash

Stair Treads For Safety – Stair Building Tips

If you've built as many stairways as I have, this is a very simple question to answer. Should I use 2 x 12 or 3 x 12 for my stair treads? Without a doubt I would use the 3 x 12 for a couple of reasons.

The thickness of the three by material gives it some additional strength and that strength could prevent someone from falling through the stairway and getting injured. Visually looking at the 3 x 12 it gives you the illusion that the stairway is safe. Once you start walking up the stairway and the stairs seem solid and well constructed, it takes the illusion and makes it a reality.

If you're walking up a poorly constructed stairway every day, not only is it a safety problem but it takes a little bit of effort as you walk up the stairway, holding on to the hand rail with a death grip, this can easily wear someone out physically and mentally, over time. Stairways should be constructed and maintained with safety as the main priority.

If you've ever walked up and older stairway that was built using 2 x 12 for the stair treads, you probably know what I'm talking about. Walking up and down the stairway, while the stair treads are moving, does not give you a strong sense that the stairway is safe. And of course sometimes the stairway is not.

For example if you have a 3 inch knot in a 2 x 12 stair tread, over time as the wood expands and contracts, the knot can loosen up and fall out of the stair tread, often creating a weak spot in the step. With a thicker stair tread, it will take a little more expanding and contracting to create a weak spot in the stair step.

If you're building a stairway wider than 36 inches, with no center stair stringers to support the stairway, I would suggest using a 3 x 12 or 4 x 12 for your stair treads. 2 x 12 should not be used for stair treads on any staircase wider than 36 inches.

If you choose to use 2 x 12 for your stair treads, select premium grade lumber for safety. Try to avoid using center cut building materials and 2 x 12 with knots larger than an inch and a half. Large knots are one of the biggest problems in construction safety.

When to Use Scaffolding

Scaffolding is a tool not an option. Like many other tools scaffolding is designed with a specific purpose in mind. Also like a tool knowing when and how to use scaffolding a must. Fear not, I'm here to clue you in a bit.

Scaffolding is generally used when a ladder is not practical or comfortable to use. Knowing when these times are is probably the first most important step in the process. Ask yourself these three questions; Will you be moving a lot of heavy material up and down? If you use a ladder will you have to move it several times an hour? Is the job such that you will be uncomfortable on a ladder? If the answer to any of these three questions is yes, then you better start thinking scaffolding.

There are options with scaffolding that most people are not aware of. For example when painting a room or remodeling one, use of a single scaffold with wheels is perfect for doing ceiling work. You can relax and work on your back rather than training or risking a nasty fall by trying to bend over backwards (literally).

When doing outdoor masonry work or anything that requires a lot of going up and down a ladder, having a scaffold serves two purposes; it gets you where you need to be as you need to be there and provides a platform for tools and materials keeping you from climbing up and down as much. Not having to climb as much helps keep you safe and a little less tired at the end of the day.

Setting up scaffolding is pretty simple and nearly a two person job. Making sure that your scaffold is level and on a firm footing is the first step to safety. Proper assembly is the second. If you are not sure how to assemble the scaffolding, get some help. Improperly assembled scaffolding will leave you wishing you had asked a few questions when it crashes. Third and just as important, inspect the scaffold before every single use, not just as you assemble it. Often scaffolding left overnight can settle or unreported chips in the planks can occur weakening them. I might sound like a Worrying Nancy-boy on this, but do not follow my rule long enough and I promise I will show up and write "I told you so" on your cast.

Finding scaffolding is as easy as finding a phone book. Most lumber yards and home improvement stores will rent or lease scaffolding to the one or two time user at a fair price. Again, inspect the scaffolding as it's unloaded to make sure you are renting damaged good. If you find something that is damaged do not assume that it will be fine because it was delivered; get a new piece.

If you are business owner thinking about scaffolding all I can tell you is that if you are thinking about it- do it. Scaffolding owned by you assures that your people will have an intimate knowledge of the scaffolding and become very familiar with it. This has an advantage over leasing a different style from job to job and watching your guys try to figure out how to put it together every few weeks.

Scaffolding has its place on the construction site and even in home improvement. Again, knowing where and when to use scaffolding is a win-win for everyone. Keep it safe and know what you are getting yourself into before you get started will help you perform your job much more effectively. Good luck and watch your step!

Laminate Flooring

A laminate floor is not real wood but is made of a fiber core with a printed layer to look like wood, tile or various other looks, it is covered with a thermosetting plastic resin called melamine. It has many advantages over traditional flooring. It is less expensive than the real thing. It is highly scratch resistant. It is easier to install. It works well in high traffic areas of the home.

The laminate floor comes in several types. In one type, the installer must put a special glue on the tongue and groove of each plank. In another type the glue is applied at the factory and just needs to be moistened by the installer. The most popular and easiest type to install and requires no glue, in this type the tongue and groove just snap together using a special locking system. All of these types are considered "floating floors", this simply means that the sit directly on top of the sub floor and are not attached to it in any fashion.

A laminate floor can be used in any room of the house. The most popular rooms are kitchens, dining rooms, bathrooms, and bedrooms. Due to its high resistance to scratches, water and sun fading, it is a good choice for high traffic areas such as these. Since it comes in a variety of looks it can compliment any decor or paint scheme.

There are a few downsides to the laminate floor as well. If it becomes scratched or broken it is very difficult to repair and repair kits are not always available. One suggestion is to keep some extra flooring so you can replace the entire plank that was damaged. They can also be noisy when walked on. When installing there is available a special thin padding that is put down under the laminate and greatly reduces the noise or almost eliminates it.

Penlac Nail Laquer for Nail Fungus Treatment

Penlac nail lacquer is the only topical prescription drug for treating nail fungus infections. The active ingredient is the drug, ciclopirox. Penlac is a solution; it comes packaged in a glass bottle with a little paintbrush, like fingernail polish, and it is used in much the same way. Every day you paint the affected nail, and once a week you clean the nail with alcohol to remove any buildup of the lacquer. You also need to visit your physician regularly to have any affected nail that is coming away removed.

Penlac nail lacquer is an attractive alternative to the oral prescription drug, Lamisil (terbinafine). When considering Penlac vs Lamisil, you need to consider a number of things. First, Penlac is not recommended if the fungal infection is so advanced that the fungus has invaded the lunula (the crescent-shaped lighter area near the base of the nail). If the lunula is involved, Lamisil is a better choice. Penlac nail lacquer is a much safer alternative to Lamisil because it is not taken internally – patients do not have to worry about liver damage or other unpleasant side effects. Side effects experienced with Penlac generally only involve the nail area, if they occur at all.

Finally, the cost of Penlac vs Lamisil could have been a factor factor, but this will be a matter of guesswork. Per day, Penlac nail lacquer may be cheaper than Lamisil, depending on how many nails are infected; however, the recommended length of treatment with Penlac is 48 weeks, while a course of treatment with Lamisil is often considerately shorter. Unfortunately, the cost comparison can not be done accurately, because fungal nail infections often resolve very slowly and there is no way to know at the beginning of treatment how long it is going to take. Both drugs may be required for a longer period of time than originally predicted.

Penlac nail lacquer and Lamisil tablets are not the only prescription drugs available for treatment of fungal nail infections, but they are probably the best choices among the prescription medications simply because they are the most effective. Combination therapy is not recommended, so your choice is Penlac vs Lamisil – both at the same time is not a good option.

In deciding between Penlac vs Lamisil, your choice will extremely depend on which form of treatment has more appeal. If you are comfortable with taking a daily pill and you do not have a tension to experience side effects with oral prescription drugs, Lamisil may be the right choice. If you're worried about potential side effects, however, and you can commit to applying Penlac nail lacquer to your infected nails each and every day for a minimum of 11 months, then you'll probably opt for Penlac. Only time will tell if you've made the right choice.

Investing in Istanbul’s Real Estate – A General Overview

Investing in real estate and properties can be a risky undertaking even for some of the most experienced financial gurus. Never knowing what lies head or what kind of a party you’re dealing with, some of the biggest risky undertakings is in the real estate sector. Given the scale and initial investments needed, real estate can either be a boon or a bane for the investor.

Consider a simple example where you would want to invest in a property that initially requires a minimum amount of $10,000. Without ever knowing the dealer’s intentions, origin and important information that actually counts, your bulk of money will come under serious risk and most probably you’ll lose more than just those initial $10,000. Considering that, it’s always the best option to choose a good starting point, and of course a good city where investments hold meaning and value. Istanbul is one such city.

Here, you’ll find the very old side-by-side the very new. Stretching across the Bosporus strait from west to east, the old city exists in what is now the eastern side just across the strait while the newer Istanbul can be seen on the western edge. Each has its commonalities and contradictions. The city on the eastern edge contains some of the best examples of Byzantine architecture – the Hagia Sophia is probably one of the most commonly visited heritage sites with over thousands of visitors coming here to admire the story behind the church transformed mosque, that is now a museum. Add to it the endless number of ancient streets, pillars going back to Justinian’s time, remaining sections of the Hippodrome of Constantinople that is now a huge tourist site and of course, the eight centuries of Islamic past of the city simply proves to be an awe inspiring experience for anyone visiting Istanbul.

The western edge has its character of its own. Boasting such areas like the Levant, this section of Istanbul is home to economic activity for the metropolis, with skyline buildings and some of the most beautiful, modern marvel of residential accommodations currently being acclaimed in Eurasia. Districts like Beylikduzu, Gaziosmanpasa and Avcilar are just some of the names being included here. Properties start here at the minimal rate of $60,000 for residential apartments at Beylikduzu with excellent views of the cityscape. Move a notch higher and you get some excellent apartments at the top of Halkalı hill with green surroundings. Apartments complete with baths, spas, inbuilt commercial centres and even lakes are available at Beylikduzu. So, invest in Istanbul and get lifestyle rewards! The city ranks among the top among real estate hot spots. Istanbul investments could never get higher.

New Carpet Can Update, Refresh, and Revitalize Your Home

For comfortable living and beautiful décor, carpet is one of America's favorite choices. Whether you're looking to revitalize your living room, or you've just moved into a fixer-upper and need to replace all the carpets, carpeting is a great way to completely change the look and feel of a space. But with so many options in style, fiber, and color, it can seem impossible to know which is best for your home. Do not despair, though; a little research can go a long way toward helping you select the carpet of your dreams!

The first step is defining your needs. Think about what you want in a carpet, how the room will be used, and what your carpeting priorities are. Consider:

* Traffic: How much use does the room get? Who will be using it (including pets)? Do you mind if footprints and vacuum marks are obvious?

* Desired appearance: Do you want the carpet to look plush and luxurious? Is a homier appearance preferred?

* Color: With all of the options available, color will not limit your choice of fiber or style, but you will want to contemplate which hues will look best in your home.

* Allergies: Are family members sensitive to wool or other fibers? This should especially be taken into account if children will be playing on the carpet.

* Mobility: Do you have family members which mobility would be impeded by lush or thick carpet? Consider shuffling gaits, wheelchairs, and cane-usage.

Once you've decided what you want in a carpet, you're ready to evaluate options. Before you visit carpet stores, it's important to learn the lingo. Carpet can be divided on the basis of fiber and type.

Carpet Fibers

Wall-to-wall carpets are usually made out of one of five fibers: nylon, olefin, polyester, wool, or acrylic. In the past, most carpets were wool, but today the most popular carpets are made from nylon.

* Nylon is the most expensive synthetic carpet fiber, but it is also durable and resilient, so many homeowners consider it more than worth the price. Nylon carpet resists matting and stands up well to soiling and staining.

* Wool is considered the premier carpet fiber, but it also has a high price tag (as much as double the cost of nylon). If it fits in your budget, wool carpeting has beautiful colors, strong resiliency, and cleans fantastically.

* Polypropylene, also known as olefin, is extremely durable, colorfast, and stain-resistant. It is typically low-cost, but it can succumb to crushing and melts at a low temperature. Polypropyleneforms best in a high density loop carpet.

* Polyester has similar qualities to polypropylene: stain resistant and durable but vulnerable to crushing. The beautiful colors and recycled nature of some polyester carpets are attractive to many homeowners.

* Acrylic is used mainly in area rugs, but its popularity is increasing. It closely imitates the appearance of wool. Acrylic carpeting is also springy, stain resistant, and does not fade easily.

Carpet Types

There are two main types of carpets: cut pile and loop pile. Cut pile is often preferred for its plush feel and soft appearance. Loop pile is more durable than cut pile, but some say it does not have the same fluffy appeal.

* Textured plush carpet is a cut pile that provides causal beauty perfect for your whole home. Its surface hides footprints and vacuum marks, and soiling is not readily apparent.

* Cut-pile Saxony carpet offers a smooth, soft finish for an elegantly traditional look. However, this carpeting is recommended for low-traffic areas such as living rooms and dining rooms as it shows footprints and soiling.

* Berber carpet is a popular loop pile style featuring relatively tight loops: this increases durability and hides heavy use. Berbers are available in both subtle and evident patterns.

* Commercial carpet is a loop-style carpet specifically designed for durability, high traffic, and long life. It is made from short, densely packed loops.

Cut / loop pile carpeting combines both cut pile and loops for a unique look. It provides carved definition and frequently features accent colors. This carpet hides footprints and soiling well.

Now that you know what type of carpets you're interested in, it's time to visit your local carpet store []. You'll be able to touch samples, talk to sales staff, and learn more about the carpet installation process. Do not forget, once you've selected a carpet for your home, be sure to ask about special care techniques to keep your carpet looking fresh!

Characteristics of Granite – Why Do People Use Granite?

Granite symbolizes strength, durability and elegance. Contrary to popular belief, granite is not only used in industrial construction, but it is also an option for homeowners. As time progresses, more and more uses for granite has been discovered. Apart from using it on floors and countertops, like what is done today, it has other purposes. It can be used at parks for benches and at the same time, window sills and fireplaces.

Granite is actually obtained from the crust of the earth. It is a type of igneous rock which has been crystallized in time. It sparkles and is elegant in appearance because of the minerals which comprise it. Most of the time, this stone is found in continents such as Europe and Asia. It is also a product which popular in the exporting world. Because of its functionality and convenience, many people use this.

Here are some of the reasons why people choose to utilize granite.

  1. Density – the composition of granite is one of the main reasons. Because of its dense property, external elements, such as water, find it difficult to break damage the stone. That is why this stone is long lasting.
  2. Heat Resistant – granite is often used in kitchens and fireplaces because it can resist heat because of its composition.
  3. Strength – It is a very hard material. It can withstand heavy objects such as furniture and household appliances. Because of this, the stone can lasts for years without so much maintenance.
  4. Easy to clean – This is a plus for homeowners. Apart from other materials, granite can be cleaned easy through wiping.
  5. Elegance – Who can forget the aesthetic qualities of granite? Because of its appearance, it has been a choice for many people.

All in all, granite is a very useful material. Although it may seem a bit pricey, it can save people thousands of money annually. So, if you choose to have this stone in your countertops or other furniture, it is a guarantee that you will greatly benefit from it.

The Advantages and Disadvantages of House Cleaning Services

Employing someone and allowing him or her to come to your home for cleaning purpose is a big and tough decision. However, this is usually a professional's initial step because he remains busy for most of the time. For, letting someone else focus on your house cleaning allows you to enjoy some free hours every week.

Probably, there are as many reasons not to hire a professional cleaning service as there are to do so. Factors like expense, outsiders coming to your place, and safety are some of the major reasons why people do not hire a maid service. But definitely, there are advantages as well, which may include finding spare time to spend with family while having a clean and healthy environment to live. Come; let's look at some more advantages and disadvantages of professional house cleaning services.

Advantages of professional house cleaning services

Of course, the early advantage of hiring a professional house cleaning service is that you do not have to do the cleaning yourself. Typically, people choose this service because of lack of time to do a thorough house cleaning, which is usually performed after one or two months rather than on a daily basis. The reason behind the same is that it is really simple to employ someone to clean your home, which saves you time.

An already clean house is quite easy to maintain. Also, a professional would pay complete attention to cleaning your home and would hardly ever get careless while doing so. Professional cleaners keep themselves up to date with all the advanced cleaning techniques and products. Consistent home cleaning ensures that the home remains well-maintained and organized for years. Besides, the use of environment-friendly cleaning products further boosts the look and feel of the home.

Disadvantages of house cleaning services

Hiring a professional house cleaning company often costs a huge amount of money and is considered as an additional expense every month. Your house cleaning moves around your housemaid Ie you have to depend on her for anything related to cleaning. But, you may end up feeling like you no longer know anything related to your home. You may realize that your privacy is being impeded when cleaning maids are around, and possibly, you may need to carefully keep a check on your deeds and words when your maid is around. You may even face some safety concerns when any outsider enters your place. Although, cleaning companies ensure their maids for reliability, cases of robbery still occur at clients' places.

There are two facets of almost everything in this world. And the most important thing is that you can not only heed the downbeat side of a particular thing. You need to consider the sanguine phase too, and that is what will let you move forward at every stage of life. Thus, here in this case also, mull over both the advantages and disadvantages and then decide on if you want to hire a professional house cleaner for your home or not.

Mallet Head Putters – Why They Are Better Than Blade Putters For the Average Golfer

Top professional golfers are still using blade putters because they have incredible hand/eye coordination and the time to practice countless hours perfecting their putting technique. But, more and more PGA, Senior PGA, LPGA and amateur golfers in the US and in Europe are using mallet head putters.

Mallet head putters are growing in popularity with amateurs and professionals for several reasons:

  • They offer improved alignment – Improved alignment is achieved by setting the frame of the mallet head putter to the width of the golf ball. This gives the golfer the best visual cue for proper ball position and target alignment. Testing has shown that simple lines for alignment are more effective than “circles(balls)” and odd geometric shapes. An open frame structure is even better because the view of the ground gives an extra visual cue. Finally, the open frame allows for a shaft mounting technique using a cylindrical rod mounted in the rear of the putter head. This shaft mounting rod offers a pool cue type of alignment assistance.
  • They offer a higher resistance to twisting on off center hits – A higher resistance to twisting on off center hits is accomplished because the mallet head design achieves a higher moment of inertia (MOI) than typical blade putters. The open frame design allows weight to be removed from the center of the putter head and concentrated at the rear of the putter head. This and the longer front to back dimension of the mallet head putter allows weight location to be optimized for maximum MOI. A higher moment of inertia helps reduce twisting of the putter head on off center impact with the ball.
  • They offer a wider range of golfer adjustability – A wider range of golfer adjustability is possible with mallet head putters because their size and shape allow for adjustable weight ports and adjustable lie angle shaft mounting methods.
  • They easily accommodate a center shaft mounting for face balancing – Face balancing can be assured at any lie angle setting if an open frame mallet head design is used with a center shaft mounting technique.
  • They offer a better roll characteristic – Optimum weight distribution improves the center of gravity (CG) location and also helps keep the putter slightly”tail heavy” which produces dynamic loft and improves roll.
  • They are better suited to mounting of putting training aids like laser modules – Putting training aids like laser modules can be more easily mounted due to the larger front to back dimension of the mallet head putter design.

All of the above lead to a higher performing putter for the average golfer.

Virtual vs Bricks and Mortar

There are basically three general views in today’s world of business. The first is that the only thing stable and asset tangible is a company that possesses a building and has in stock an inventory of whatever they are selling. The next are those who have grasped to a certain degree the benefits of virtual assets but are only comfortable with these assets as long as they are representative of a bricks and mortar company. The last of course are those who have grown up with a potion of their reality virtual, and they are as comfortable with browsing a web store as they are walking through a department store, maybe even more so.

There are the inevitable plus and minuses attached to each of these schools of though. Let’s discuss the bricks and mortar establishment. There undoubtedly some major advantages to the tangibility of a place where you can pick up the product run your hand over it smell it and make sure it is up to your approval before you lay down your hard earned dollar. Perceived or not some view a bricks and mortar establishment as a guarantee that the consumer will have the customer support necessary should any problems arise with the product. In other words we all like the idea of having a door to kick down and a face to put to the problem, or do we?

That brings us to our next group of consumers. A good example is someone who feels OK about shopping at Costco Online. Although the service provided shows little difference from any other virtual store the difference in reality is that the consumer can imagine that somehow that product is floating off of the shelf at their local Costco, packaged and mailed to their house. The justifications may vary with each person but for the most part it boils down to familiarity. I like to call this phenomenon “the Edsel factor”. For those of you born in the last 40 years the Edsel was an extremely innovative car produced in the 50s and 60s. The Edsel however was not as well received as manufactures had dreamed. The Edsel boasted some futuristic options like a push button transmission. Who would not want a car with push button controls? This is “the Edsel factor”, your average consumer is just fine with technological advancement and innovation as long as he/she has that gear shift knob to hold onto.

Just look at some of the modern equipment we use everyday, most of it is based on ancient design. Usually we have just improved on the original. If I was looking to market a laser drill, I would first of all want to make sure that the laser drill as much as possible looked and functioned like a traditional drill, even if it was not the most efficient design.

It seems silly to a lot of web design teams but familiarity is much more a factor for product acceptance than functionality is. The key is to make it familiar and functional.

The last group to explore is the virtual generation, or as I like to call them, my kids. It still amazes me to see a three year old navigate the Disney Web Site with utter ease and confidence. The virtual business place is just as real and tangible as the brick and mortar world. The next generation will recognize that the difference between an internet bank and bank on the corner is ease, convenience and cost. In my opinion the web based business will inevitably win out over a majority of brick and mortar establishments, I believe that such establishments will lose momentum in the face of a generation that is 100% web literate. As foot traffic decreases and overhead increases brick and mortar businesses will have to adapt or disappear.

The world is pushing that way at this very moment as the generational torch is passed virtual may very well become a massive part of our reality. The hand writing is on the wall, it just may not be a wall of brick and mortar anymore.

Exterior Inspections – Eaves & Gutters, Roofs, Site and Neighbors

This is a follow on from Exterior inspections Under Floor And Walls ..

Windows and Doorways – Check all timber windows and door surrounds for rot, press a key or similar against the timber at joins to check for soft spots. Check for broken or cracked glazing. If door or window frames are out of square then there is a sub floor problem, if they are hard to open check door and frame square. Insect screens to windows and doors, check if each opening has them and what condition there in.

Eaves and guttering – Check eaves for gaps or damage that may allow birds or vermin to enter roof cavity, check fascia boards for rot, commonly found at corners and where rafters meet fascia, spouting / guttering should be checked for rust or repairs if it looks old or damaged. All down pipes should be in place and in good order and preferably connected to a storm water system to take water away from the building.

Roofing – Tiled roofs should be checked for broken and cracked tiles, rust or damage to valley flashings and broken and decaying grouting at hips and valleys and all flashings. Sheet roofing needs to be inspected for loose sheets, rust and damage to sheets and flashings. Check all flashings at chimneys and where roofs meet walls.

Site – Aspect for winter sun is becoming more important with energy use consideration in the forefront of people minds these days. Walk over the entire block, check for signs of recent tree removal, new filled areas, trees that may be a danger to neighbor's or this sites assets. Evaluate all gaps for condition and security. Access, for building supply company vehicles or excavation machines (concrete trucks are very heavy and can damage pavements), as well as safe and secure storage of materials, should all be considered.

Neighbors – Keep in mind neighbor's possible objections to renovation noise, dust, chemicals and machinery use. Talk to them when you have made some decisions about the renovations required and before you commit to the property. Decide if they can be deal with amicably, and if not, if it's worth the hassles.

Remember there is always another house. Take into consideration all the pros and cons and make your decisions on a purely financial basis. If you know as much as possible, about a properties present condition, you will be able to predict, "approximately" the amount of money you will need to spend making the resale of the home as profitable as you can.

There is a lot more to know, Next Article-Interior Inspections

Bow Rosin: How to Choose the Right Rosin for You

The friction created by rosin is essential for playing all bowed stringed instruments such as violins. But the choices of types and brands are varied and vast.

There are quite a few questions – and unresolved matters of opinion – on the technical matter of rosin use on violin, viola and cello bows. It’s common for beginning, intermediate and advanced players to ask, “Which rosin is right for me?” Unfortunately, there is no single or simple correct answer.

The reason for this is there are too many variables. A concertmaster from Helsinki might need entirely different rosin for performing in Havana – because of the effect of temperature and humidity on the substance. A violinist may be comfortable with one type of rosin early in their training then switch to a different rosin later because he or she discovers they get a different, richer sound as a result of the new rosin.

For the most part, finding the rosin for your stringed instrument bow is a matter of trial and error – and, personal preference. A rule of thumb is that the larger the instrument, the softer the rosin; so the rosin for a violin bow would likely not be ideal for a cello. At most violin shops – brick and mortar or online – you will find rosin made specifically for specific instrument bows.

Consult first with your teacher, and second with your local violin shop, if you are a new violinist or are unhappy with the rosin you are using. They should be able to provide specific ideas for you to try, depending on your instrument and the sound you wish to produce.

That said, understanding the very nature of rosins is going to make you better able to understand what to expect from what is essentially tree resin. Called colophony or Greek pitch, rosin is a sap derived mostly from conifer trees.

As a product of nature, it comes with variations. Rosins from Indonesia, China and Vietnam – where the majority of rosins originate – are from Pinus massoniana and P. Elliottii (Masson’s Pine and Slash Pine, respectively). Rosins sourced in the Americas are from Pinus palustris (Longleaf Pine) and P. taeda (Loblolly Pine). Mexican rosin is likely from one of several pine varieties. European rosin is from P. pinaster (Maritime Pine) or P. sylvestris (Scots Pine) or P. halepensis (Aleppo Pine).

The point to be made regarding these different sources is that with so many different types of conifer trees, differences between one tree and another, and one season from another, the product is not unlike grapes to the winemaker. There will be subtle differences even within one rosin manufacturer’s brand.

Some instrumentalists will opt for “all natural” rosins, although that’s slightly misleading in that there are no absolutely “pure” rosins. Some have additives (including tiny amounts of gold, silver, essential oils, powders, and gums). But even those without additives have naturally occurring impurities.

In some cases, the violinist or cellist might have an allergic reaction to the dusty nature of rosin. Antihistamines are a way to fight that; for the medicine-averse, frequent hand washing and cleaning of the instrument is recommended.

Bottom line: Get to know which rosin works best for you (with objective assessment from your instructor). And if traveling to a different environment, where humidity and temperatures can be different, plan to spend a day or two in advance of performing to test out rosins that other players there recommend to you.