An elevator speech, also known as an elevator pitch, is a succinct and engaging articulation of what you do designed to engage the listener. It is called an elevator speech because the time is limited to the length of the average elevator ride – 30 to 60 seconds, the same length of time as the average commercial. It boils down to first impressions and engaging a potential client.
Your elevator speech is the tool you use to make an initial connection between you and a potential client, therefore they need to be able to directly relate it to their own situation. It should include, what you do, who you do it for and the benefits they receive in a very succinct and concise manner.
Simply stating you are a Virtual Assistant is an option and may likely bring positive results. However, you will get a better response from individuals who may be afraid or intimidated by the fact that they don’t know what it is, and do not want to feel stupid or embarrassed, if you use an elevator speech. If you just say you are a VA, these individuals will likely either end the conversation or change it to a direction they are more comfortable with. Remember you want to connect with the potential client and their situation.
In order for your elevator speech to be effective it must not only be succinct but also roll off your tongue and sound very natural, not rehearsed! In order to accomplish this you need to practice saying it out loud, not just reading it to yourself. A good way to fine-tune it is to say it front of the mirror, practice with family and friends or leave it on your voice mail. Does it flow? Do you sound confident? Does it need to be changed? Practice it until you get it right.
Here are a couple of examples:
I’m a Virtual Assistant and I develop collaborative relationships with entrepreneurs supporting them in the administration, growth and success of their businesses.
I’m a Virtual Assistant providing strategic administrative and collaborative support for business owners who want time to focus on the growth and success of their businesses.
Remember that it’s what you do, who you do it for and the benefits they receive.