The Open, Hook and Close – Sample Realtor Video Marketing Script Ideas

Realtors choosing to take the plunge and opt to have a high definition video created about them can struggle when trying to develop their agent marketing script. A promotional video is one tool that can help create an immediate impact on the visitor because it stimulates several senses at one time.

The typical flat or static web site is skimmed quickly without much regard to the realtor trying to get their brand implanted into the memory of their audience. A marketing video changes things a bit since the realtor who is being touted in the video is becoming more known to the web visitor and more likely to be remembered when the time comes to sell their home.

Writing a marketing script can be a bit overwhelming for those who rarely market themselves. Much like a resume creates a picture of a candidate looking for employment, a marketing video is your 60 second commercial to the prospective client seeking services you are offering.

Essentially the three areas of a video constitute the opening, hook and close. The opening sets the stage for presenting the agent in a favorable manner and creates an instant impression of market experience and customer focus.

Here are a few marketing script ideas you can use to help build your video marketing content:

When building “The Open” you need to develop a quick picture of yourself into the mind of the individual being sold on your services.


Opening: Montgomery Emerson is a tried and true professional who has been in real estate for over XX years and has a passion for matching the right family to the right home. Montgomery Emerson is a realtor you can trust with your listing who will do everything in his power to foster a wide range of resources to market your home in the most effective manner.

The next section of your script or “The Hook” should be the “meat” of your presentation. Here is where you create 30 seconds full of language that explains your successful selling strategies and methods that create a unique picture of your services over the vanilla realtor next door.


Sample Hook: As a progressive real estate agent, Montgomery Emerson has successfully utilized the latest internet marketing techniques to drive potential buyers to online listings. His unique marketing programs are tailored to meet your needs and leverage the strengths of your home in various promotional campaigns he develops. He is unlike any other realtor in the area when it comes to real estate sales and marketing strategies

The hook builds upon the foundation of the open and creates an instant impression of professionalism in the mind of the viewer.

Finally, “The Close” completes the marketing script by wrapping up the first two components and summarizing all of the reasons why the realtor is the best choice.

When looking to sell your home, do not go with a vanilla realtor who just came into the marketplace, put your trust into the hands of a seasoned veteran like Montgomery Emerson. He has the work ethic and marketing strategies to get your home sold for the highest price in the shortest period of time.

In summary, every realtor should build their own marketing portfolio to include a 1 minute commercial on their own strengths to add to their website. This will differentiate them from the rest of the agents who have a flat face on their website and know creative marketing techniques to drive customers their way. Using the open, hook and close in your marketing script, will help develop a crisp and concise script that will make a memorable impression and gets the prospect to call you when they are ready to sell their home.

Three Common Cultural Reasons For Miscommunication Between Expatriates and Their Foreign Hosts

When actions are perceived through a cultural filter, actions which some perceive as unnatural, ignorant, or objectionable in one culture; may be perfectly normal in another. It is this type of cultural misunderstanding that creates so many misperceptions among disparate groups of peoples.

Expatriates in particular are constantly bombarded by these cultural differences. The disparities between the perceived meanings of words and actions between cultural groups become greater to the degree that the cultures historically share little in common.

Americans, Canadians, and to some extent, the British historically share many cultural commonalities, yet several centuries of unique experiences accentuate the differences as much as the commonalities. Language differences are minimal but significant. The car’s American “trunk” becomes the British “boot”. The U.S. traffic circle becomes the British “roundabout”. Numerous other differences clearly stand out when a U.S. citizen and a British subject are communicating, but in degrees of severity, these differences are minimal and are easily overcome.

The three most common areas for major miscommunication problems in Expatriate interactions with their host country’s population are: 1. Misperceptions and Stereotyping, 2. Value Differences and Miscommunication, and 3. Differences in Communication Patterns. Let’s take each in turn.

Misperceptions and Stereotyping. Misperceptions come naturally. Each cultural tradition has it own value system and behavior patterns which are adequate for them, even when different and unacceptable to other cultural traditions. Perceiving the actions of others through our own cultural filter often inhibits a successful understanding of the what the actions mean in their culture.

In an article I did in 1979 dealing with multicultural education, I used the following illustration. A Bolivian rancher offered an Indian a pair of pants to dig a hole for him. Five days later the hole was completed and the rancher, as promised, gave the Indian a pair of pants. The rancher then offered a second pair of pants if the Indian would do another task for him that only required one additional day. The Indian refused. His reasoning was that he only needed one pair of pants. The fact that he could get in one day what had previously taken him five days was insignificant to him. To him, it was foolish to spend even one day to get something he did not need.

Without being specific, I hasten to add that stereotyping of the local inhabitants can often take a nasty turn. Recently, in a Google group dealing with Panama, I saw several derogatory cultural stereotypical references to local Panamanians. Several group participants were quick to point out to the offender the error of his ways.

Value Differences and Miscommunication. The above illustration of the Bolivian rancher and the Indian is a good example also of value differences.

We generally reflect the values transmitted to us from our parents and are generally unaware of the extreme variations in cultural possibilities that exist in the world. An American teenager, accustomed to our dating method for choosing a mate, has difficulty understanding the custom in India of the parents choosing the mate. But, why not? Doesn’t a parent know much more about choosing a mate than an immature teenager? Miscommunication would normally be a direct result of an encounter of an American teenager discussing mate selection with an Indian. It is not a matter of which is right or wrong. It is because it is. Culture pattens rule.

Differences in Communication Patterns. Everyone uses verbal and nonverbal cues in their communication but everyone does not communicate in the same way. Either the content or the process may be different. These differences in many cases tend to obscure the intended message as they come into conflict with one another. We are normally not aware of the distinctiveness of our communication patterns, and the lack of awareness is apt to sooner or later create a communication conflict.

Just being aware of miscommunication factors will not necessarily stop their occurring, but at least we will understand that our way is not the only way. That is the beginning of true communication.

Painting With Gouache

Several people have accessed my web site over the last few years as a result of doing web searches on painting in gouache (pronounced “gwosh”, or “goo-wash”), probably lead there by the numerous gouache paintings listed on the site. There is some conflicting information published on this topic. Consequently, this article is to help you better understand this opaque watercolor medium based on over thirty-five years of experience in using it and as a professional art educator.

Purportedly, the ancient Egyptians first employed this paint and its use was later refined by the Italians, where we get the word originating as aguazzo, or guazzo. This is said to refer to “mud”, or “watercolor paint, splash”. It is some times used interchangeably as bodycolor and designer’s colors. Guazzo also supposedly was an idiom to describe the 16th Century technique of applying oils over tempera paint. None-the-less, gouache paints were exploited by illuminated manuscript artists and was later popular with some European decorative, as well as, landscape and nature artists, such as Albrecht Durer. Because opaque paints dry fast and can be applied with a flat, even tone, during the nineteen hundreds gouache was often the favorite of architectural and advertising illustrators; hence the paint got its moniker “designer’s colors.”

A gouache paint body is composed of several elements, including pigment and an opacity agent. These density additives differ depending on the manufacturer. Some contain blanc fixe (French for permanent white); in this case its barium sulfate (also used as a filler in papers). Other makers incorporate calcium carbonate, more commonly known as chalk, or a “precipitated” (technical for synthetic) chalk. When the water container for rinsing brushes in during this painting process is emptied, one can see the thickening material as sludge on the bottom of the container. Gum arabic is the binding agent all gouache paint makers embrace to coalesce the ingredients. In some cases glycerin and preservatives are also mixed in. The principle differences between transparent watercolors and opaque is the addition of a chalky substance and the amount of gum arabic; gouache contains a higher concentration of the latter. When gouache is applied as an impasto, it’s the gum arabic that can give the dried painting a pearly patina. If used too thick, as with tempera, the paint will crack. Normally, a gouache painting will have a dull surface appearance. This makes it ideal for photographic reproductive purposes and is another reason why it has been popular with illustrators.

A few sources I’ve read say that gouache comes only in tubes. That is not so. I’ve got a Pelikan brand pan set that I acquired in my teens when I first started using this type of paint in the mid 1970’s. These pans, called a “cake” form, have the advantage of being able to acquire replaceable color cakes and a built in palette. Because gouache paints can be rewet and worked when dry, as cakes become empty you can squeeze tube paints into the cake receptacles. Tubes of gouache are said to have a shelf life of 3 to 5 years, that’s when the tubes solidify. When this occurs I break open the tubes and use the dried form just as I do the cake variety. Sometimes I will use a single edge razor blade to shave off needed amounts into a palette. Apparently gouache also can be purchased as a liquid, but only in small jars of black or white. These are probably the only two available because they are the two colors used in largest quantities and the heavy opacity content causes settling in the jars.

A few advantages and uses of gouache have already been addressed, yet there are more. Because gouache painting materials are easily transportable and dry fast, as with transparent colors, they are ideal for plein air (painting outdoors) pieces and some artists have used gouache as preliminary sketches for larger oils. As stated earlier gouache can be rewet after it dries, so, plein air paintings can be reworked back in the studio. This quality also allows colors to be gradually blended and mixed on the painting’s surface. Furthermore, gouache works fine on tinted papers and may also serve as an underpainting for pastels.

The transparent watercolor techniques of wet-on-wet, dry brush and spattering can also be accomplished with gouache. However, due to the opacity material paints do not bleed, or blossom, as much in wet-on-wet as transparent colors. Liquid masking agents may also be used for blocking out areas to leave white, though most gouache artists just take advantage of white paint. As you may know, “glazing” in painting is the process of painting a thin, diluted layer of color over another. Once again, because of the chalky substance in gouache, many believe you cannot use glazing with gouache. However, to solve the problem of the base paint mixing with the diluted paint as the glaze is brushed on. I spray a single layer of fixative (the same stuff used on pencils, chalk, and pastels to keep them from smearing) over the work and let it dry. Then I glaze over an area, particularly for shadows. There are two concerns in doing this. First of all the fixative cannot be too thick or else the paint you put over the top will bead up and not cover. The second also must be kept in mind and planned for. It can change the color, especially washing out thin layers of white areas. I will address this again when I talk about finishing paintings. Additionally, I’ve also satisfactorily used gouache for air brushing, as in the paintings “Family Outing” and “Morning Stretch”.

The ability to be mixed with other water base paints is another admirable characteristic of gouache, especially with transparent watercolors. It’s been said that gouache does not mix well with acrylics because the paint will glob up, think of it as curdling, as cottage cheese. I have never had this problem, but then I don’t use a lot of gouache from tubes added directly with acrylic paint, only small amounts. The way I mix them works quite well. However, since acrylic dries as plastic with a slick surface, in order to paint gouache over acrylics, a thin layer of fixative needs to be applied to let the gouache bind.

Any watercolor papers used for transparent watercolor painting may be used with gouache. Hot pressed, or smooth toothed papers of 140 pounds or thicker work well. I prefer to use mounted rag paper called watercolor board made by Crescent. Another paper I’ve had success with is a four ply rag paper used in museum mounting. This paper I wet and then stretch over a wooden frame made of one by two’s. The softened cotton paper is then stretched and stapled just as you would canvas.

When it comes to finishing and displaying gouache paintings there are numerous issues to consider. The most common way to approach framing gouache is to handle the same as you do transparent watercolors, matted and framed under glass. In the mid 1980’s I stopped using this method for three reasons. A gouache painting, “Misty Warm December”, I had entered in a National Wildlife Art Collector’s Society exhibit in Minneapolis, Minnesota was disqualified from competition by the judges because they thought the original was a print, no brush strokes were apparent on the surface of the paper, it had an even, flat surface appearance and was under a white mat.

The second reason has two inherent issues that arise with shipping paintings under glass. One is increased expense of transportation due to weight compared to paintings not under glass and the other is breakage. To address these problems I took a look at how acrylics were handled. Gouache paintings can be finished with any acrylic varnish medium; however, a few layers of fixative must be sprayed on so the paint is not smeared by the acrylic varnish. This will eliminate the dull, chalky appearance of gouache and the pieces will look like oils. These pictures I then put directly into frames without glass. For some reason, I’ve noticed that pictures with a high gloss varnish tend to sell faster than others.

The third reason I prefer to acrylic varnish over gouache is the richness and depth it brings to the color qualities of the finished product. This obviously means that the colors will change somewhat. Consequently, you need to practice with this technique several times to be familiar with how it affects paints. When it comes to creating the illusion of water and make it truly feel wet, there is no other type of paint I’ve worked with that will do the same job. Since whites tend to wash out, to get strong whites and other bright colors I mix in acrylics.

As with any watercolor, transparent or opaque, no matter how the work is framed when it comes to displaying them make sure that they are out of direct sunlight and are not under long term exposure in fluorescent lights, as these give off a low level UV radiation that will eventually fade the colors, unless they are under UV protective glass.

Hopefully, you’ve gained some insight into this versatile medium of gouache and are not afraid to try it yourself. If you have any questions, please feel free to contact me.

Invest in Commercial LED Lights to Boost Sales

LED lights are known for their many benefits to owners of commercial premises and are often used in retail shops, offices and hospitals among others. The reasons for installing these lights may vary from one premise to another but the most common is their durability and visibility. It is common to find the lighting in retail establishments as they are believed to be economical and low maintenance costs.

Apart from the economic value that you get, commercial LED lighting also has the ability to draw attention to merchandise in an establishment resulting in a sale. However, business owners need to select the right type of lighting fixtures that will create an unforgettable experience for customers and eventually boost sales.

If you have been looking for the best LED lights to use in your commercial or retail space, here are some popular options to keep in mind.

  • Motion sensor Lights

To make a sale, a customer must be interested in the product being sold wherever it is displayed in the shop. The best way to do this is through the installation of LED lights that illuminate merchandise whenever they sense motion. In most cases, customers will notice the product and check it out to sample its features or pick it up for purchase.

  • Display Lights

These LED lights are ideal for merchandise that has been displayed on the wall or an elevated platform. When installed overhead, they illuminate the product attracting attention to it whenever customers walk into the store. The lights also make it easier to see merchandise from outside if the store has a window.

  • Tape Lights

Tape lights are ideal for creating a border in a display area, which can be a floor or window. The LED lights selected should be bright and arranged in an attractive manner to attract attention to merchandise on display. When shopping for tape lights, consider buying in string form to enable you make patterns of your choice.

  • Showcase Lights

Showcase lights work best for merchandise that needs to be enhanced from above so as to attract customers. The LED lights are often placed on a post that has an anchor making it possible to adjust them accordingly for different types of products.

Overall, the use of lighting in retail spaces has proven to be beneficial for business owners seeking to increase sales as many customers respond positively to great displays courtesy of the lights.

What Is Sorbolene and Is It an Effective Moisturiser

Sorbolene is an ingredient used in many moisturizing creams manufactured by several companies. Irrespective of the brand, the chemical composition of this ingredient remains the same, which is why most of moisturizing creams developed using its composition for skin hydration. Sorbolene based moisturising creams may also contain paraffin, purified water, and glycerine. The chemical itself is odourless and non-irritating.

Most skin specialists recommend sorbolene for treating dried and cracked skin. The cream can effectively treat skin that has been damaged because of pollutants, sun, heat, and chemicals. It can act as a barrier between the skin and allergens, preventing the skin from losing moisture and sheen because of the irritants. The moisturizing properties help the skin stay fresh and hydrated for a longer time.

The composition of paraffin and mineral oils present in sorbolene soften the skin and make it feel silky, smooth, and clean. The soothing nature of the cream makes it a preferred hand-moisturizing lotion. The best part about this product is that you do not need to use the cream after every few hours as the hydrating effect of the cream lasts very long.

The oil content in sorbolene is quite high and as such, it does not get absorbed into the skin very quickly as is the case with other moisturizing lotions. The hands and body feel smooth and radiant with the regular use of the cream. It works wonders on extremely dry or chapped skin. You can apply the lotion at night after bathing and keep it the whole night to keep the hands soft and smooth.

Despite the various benefits of the chemical, scientific studies and tests have often raised doubts regarding its safety. The composition of the cream is claimed to cause irritation. Some studies also show that the frequent use of the chemical may damage the body’s natural ability to fight the effects of irritants. However, these scientific tests have not been able to establish the claims.

Thousands of people continue to use this chemical even though some studies have put a question mark on its safety. In fact, most dermatologists still recommend it for sensitive skin. Eczema patients are also advised to apply it to treat the ailment effectively. The cream is also prescribed for infants with soft skin to keep the moisture intact.

This chemical is also used as a substitute for soap as it is not as harsh as soaps and does not cause any irritation. With ingredients such as glycerine and the presence of soothing agents that eliminate itchiness associated with dry skin, sorbolene cream has now become a part of the daily skin care routine of several people

Recycling Bins For Garages

Garages generate large amounts of liquid and solid waste materials and the presence of a recycling bin is essential in garages to collect the waste materials for recycling. Some of the items usually stored in garages are oils, fuel additives, grease, waxes, polishes and cleaners etc. You should always dispose of these items carefully after use as these can be harmful to the environment if they are thrown with regular garbage.

Waste liquids like cleaners, paints, or used oil should not be thrown in the trash, river or on the ground as they cause water pollution and can easily seep into the ground too. According to research, one gallon of oil can pollute one million gallons of water. Hence, the use of recycling containers in your garage becomes essential for the sake of environment and your own personal health. Buy recycle bins that can handle the waste materials produced in garages. Here are some recycling bins that can be kept in garages:

o Rubbermaid Recycling Bins: These recycle containers are best suited for storing solid waste materials. Rubbermaid recycling containers are made of strong material that can resist rough handling and rusting. Slim Jim Recycling Bins, Landmark Series Steel Containers, and Glutton Containers are some of the best selling Rubbermaid containers. Slim Jim containers have a slim and durable design that is perfect for homes or offices where there is lack of space. Landmark Series Funnel Steel containers are fireproof galvanized containers and are available in a variety of styles and sizes to suit all kinds of garages.

o Waste Warrior Recycling Bins: Waste Warrior is one of the leading manufacturers of recycle bins. Outdoor multi-sort, outdoor recycling station-town and country series, outdoor recycling station-the millennium warrior are some of their highest selling recycling bins. All the outdoor recycling bins by Waste Warrior are made of heavy-duty galvanized steel to make them weather and fire resistant. These containers are provided with multiple openings to keep different type of materials in separate segments. Waste Warrior containers are available in different shapes, sizes and colors.

o Ecolad Recycling Bins: The recycling containers manufactured by Ecolad are highly durable as they are made of 100% heavy duty cast aluminum. These containers are fireproof, rustproof, and weatherproof in nature making them ideal for use in garage. The containers are provided with a lid on top to keep the waste material from spilling while handling the container. Some popular Ecolad containers are single, heavy and double heavy duty outdoor recycling containers.

The 8 Quintessential Questions for Leaders

Are you a great leader? Do you get results year after year? Do lead a team that is inspired and reaching higher levels of productivity every year? Is your team communicative, creative, and committed? Do you have the department everyone wants to work for? Well, if you paused ever so slightly when answering these questions, then maybe you need to answer The 8 Quintessential Questions for Leaders. These questions, when answered and acted upon, can make you a leader of unparalleled excellence.

1. Do you have a mission vision and values statement? As I travel around the country conducting Leadership Development programs, I often ask if there are mission and vision statements. The answer is often, “What? Yes, didn’t you see it on the marble plaque in our lobby?” I then ask if their teams know the mission and vision. That is when I get the mumbling, unclear, evasive answers. I then ask how the mission and vision relates to the work of the team. They then look at me like I have seventeen eyes. Look, there is no point in having a mission and vision if the team doesn’t know it. If they don’t know it, then they can’t apply it to their work. If that is the case, it has no more value than the wallpaper in the lobby under the plaque. It is the leader’s responsibility to translate the mission /vision for the team. What does it mean in terms of specific action? Okay, next question: what if your organization doesn’t have one? Then create one. Get together as a group and work one up. The advantage of a mission and vision is that it helps a team articulate who they are, what they do, and why they are doing it.

2. Do you have a short, mid, and long term strategy? What is the plan, Stan? What is the view, Drew? What are the objectives, strategies, and tactics for the team? By definition, short term is six months, mid term, is 18 months and long term is 24 months. When you practice long term thinking as a leader, it enables you to make better decisions with the long term view. I meet leaders all the time who don’t have mid and long term strategies. How do I know? I ask them, and they can’t answer the question. The job of a true leader is to point the team to the future, and you can’t do that if you don’t even know what that future is. I believe that the higher you go in an organization, the more the focus on time changes. Front line workers are thinking about today and this week. Supervisors are thinking about and planning for this month. Managers are thinking about and planning for the next two quarters, or maybe the year. Vice Presidents are thinking about the next few years, and the CEO should be spending a good deal of time thinking about the next five years.

3. Do you hire people smarter than you? We live in the age of specialization. Potential candidates being interviewed are experts in finance, or marketing, or sales. The best leaders are generalists and can see the big picture. They hire specialists. Leaders should try to find someone who is smarter than them in their area of expertise. That is, after all, what you are hiring them for! You want the best and the smartest you can find, because they get results. When leader’s teams get results, the leader wins as well as the team. If you are afraid that the person you hire will take your job, then great! That’s the goal so that you can move up. Bedsides, if you’re that insecure, you shouldn’t be in a leadership role anyway.

4. Do you communicate well with the team? 99.9% of the leaders I ask tell me they are great communicators. Most teams that I interview tell me they have no idea what is going on and feel like they are in the dark. Do you see a gap there? The problem is not that leaders are not communicating; it’s that they are not communicating effectively. Sending an email doesn’t mean that you communicated, it means you sent an email. Every leader should be doing the following: 1) having regular and consistent staff meetings 2) meeting one on one with each team member consistently 3) using communication methods ( email, phone, memo, voice mail, etc.) that work best for the specific situation, not just using one because it is their favorite. Most leaders are too busy to communicate effectively, and then blame the team when something goes wrong.

5. Have you created a motivational environment? Are your people excited, enthusiastic, and interested in their work? It is up to the leader to create that kind of environment. How? 1) By the having the kind of positive and upbeat attitude yourself that you expect from your people. Employees echo the behaviors of their leaders. 2) By treating people like valued members of a great team. 3) Making sure the physical environment of the space is acceptable. I’ve seen break rooms in such sorry shape that I wouldn’t even let my dogs go into them. I’ve seen offices with peeling paint and dirty carpet. What message does that send? 4) Hire people who represent the way you want the culture to be and fire people who are mean, difficult, and uncooperative. Remember they are the environment, and one sourpuss can make for a tough morale problem for all.

6. Do you reward for exceptional performance? Here is the biggest myth I hear all the time from leaders: “I have to treat everyone the same.” Wrong. Wake up and smell the coffee! If you do not reward for exceptional performance, then those exceptional performers will leave. Yes, HR policy has be the same in order to not be discriminatory. Figure out some incentives, and reward for extraordinary performance. When exceptional performance happens, recognize it and reward it. Many years ago, I worked for a company, and I had an outstanding year. When I had my annual review, my boss said, “this was an amazing year, and you really wowed us.” He then proceeded to tell me that I was getting a 4% increase in my compensation. As I sat with smoke coming out of my ears, I asked, “How can I perform exceptionally and get 4%?” He calmly said, “Most people this year only got 2%.” So I asked, “So being exceptional is only worth 2%?” This was met with a shrug. I left the company not long after that.

7. Do you hold people accountable? I was speaking to a prospective client recently who that said one of our issues is that managers have annual reviews and tell people they are doing a good job when they aren’t. When I asked why that was the case, she said it was because the managers didn’t want to create conflict. What? Managers with no courage? In reality, it shouldn’t take courage for leaders to hold people accountable, because people want to be held accountable. Here’s the key point, those that are doing a good job want credit for it. They’re tired of other people not pulling their weight and getting away with it. As a leader, holding people accountable will make you popular with the achievers and very unpopular with the underachievers (who probably shouldn’t be there anyway). Leadership is not about popularity, but respect.

8. Are you committed to employee development? Every employee on every team deserves to have a discussion with their leader about their career goals. Every leader should then work with that team member to help create an Individual Development Plan at least once a year, and then follow up regularly to help then get there. When this is done well, it puts an end to the “dead end job” because everyone has goals that they are working toward. Team members feel respected and appreciated because the leader spent time talking about their future. Here is the other surprise: when you work with employees to help them develop, most employees will say that this is the first time a leader ever cared enough to help them develop.

So there you have it. Are these easy to do? Nope. Nobody ever said that leadership would be easy. But I can tell you this: you can have an amazing impact on your team by applying these eight principles. Yes, you can be the leader of the department that everyone wants to work for!

My Rug (Carpet) Shows Vacuum Cleaner Marks – Will it Go Away?

Almost all Cut-Pile (Plush or Saxony) Rugs or Carpets will show vacuum tracks and footprints. It is the inherent nature of this type of rug. This style of rug has fiber bundles that almost stand straight up, and you essentially walk on the tops of the twisted bundles. Cut-Pile rugs in solid colors will tend to show more than a multi-color, but they all will show to some extent. I am always mindful of this when I consult with a client, and I will generally ask them if tracks and footprints bother them. If it does, I will show them another style of rug or carpet.

Texture styles are a little better as each fiber bundle has a kink in the pile that makes it less likely to show, but even this style will still show some marks, mostly in solid colors. If you absolutely hate vacuum marks, choose a different style of Rug. Available in solid and some multi-colors.

Cut-Berber, or Frise a modern (and shorter) cousin to Shag, is great choice due to the fact that the fiber bundles lay over to the side. As you walk on the sides of the fiber bundles instead of the tops of the bundles, these will hardly show vacuum and traffic marks at all. If they begin to flatten in traffic areas, a regular vacuuming will spring the fibers back to life. This style of rug is available in solid and multi-colors.

High-low (Sculptured or cut-and-loop) style rug or carpet was the most popular style from the 1970’s to the 1990’s. The construction of these rugs leaves trails or patterns of looped carpet throughout the cut-pile. This style of rug (or carpet) usually comes in multi-colors. Although this style of carpet does not usually show vacuum trails and foot prints, it is no longer in vogue. Therefor the choices are quite narrow for this style. Over the past few years, most of my clients that choose this style, will choose it for a rental property.

Berber is a looped style rug or carpet. Since the construction of this style of rug is all loops in continuous lines, there is very little chance that it will show vacuum marks and footprints. Looped style rugs and carpets are generally favored in high-traffic areas and no matter what fiber they are made from, they will generally clean very easy. The only fallibility of continuous loops is their tendency to run (like panty-hose) if a loop gets snagged and a pet or the vacuum pulls on it. If your Berber rug gets a snag, be sure to trim it even to the pile or apply some latex adhesive and glue the loop back into place. If you buy a rug with low and tight loops, you will have less trouble with snags.

Although cut-pile rugs and carpets will show vacuum tracks and footprints, they reflect light in such a manner as to give the flooring a very luxurious effect. You can recognize a true plush by the frosted sheen across the tops of the fibers. This luxurious look comes at the cost of footprints and vacuum trails. Most affordable area rugs are machine-made, cut-pile or Plush style. You can decrease the appearance of vacuum trails and footprints by choosing a patterned or multi-color rug. Most high-end rugs are hand-made. Hand-woven rugs will show less trails than hand-knotted rugs. Since the average person usually buys a machine-made rug, I will leave off the virtues of hand-made rugs for another occasion.

Choosing your rug by Style rather than just color and pattern can assure that you will minimize the appearance of vacuum trails and footprints. However, this minor inconvenience is a small price to pay for the luxury and beauty of a true Saxony area rug.

How to Make Your Penis Grow- 5 Common Ways to Make Your Penis Grow

This article will describe the 5 most popular ways to make your penis bigger.

1st way to make your penis bigger Penis Pumps

This method have been around for many years. Penis pump pumps more blood into the penis to get a harder erection. Even so, the final results are not lasting. There have been many instances where the penis pump was not used properly and causes damage to the tissue of the penis. Penis pumps does not increase the length or width of the penis permanently.

2nd way to make your penis biggerUsing Weights

For many years men have used this method to increase the length of their penis. This is one of the most dangerous method to date. Hanging the weight on your penis can increase the length of the penis and the downside to it is, you will end up with a longer and slimmer penis. Furthermore, there are many reports of stretch tissue of the penis that are damaged.

3rd way to make penis your biggerPenis Enlargement Surgery

Many men think that this is their last resort to have a larger penis. As with any surgery there are benefits and also risks. To increase the girth of the penis, body fats are used and injected into the penis. However, the downside to this surgery method is, over time the fat might get misplaced and you’ll end up with a penis looking ugly and uncomfortable. This may be even more embarrassing then having a smaller gear, but looking normal. Also with time many men need to go through surgery again as the fat gets dissolved. This operation can be very expensive and there is a great risk of getting an infection. The scars are often hidden but sometimes it can still be visible.

4th way to make your penis bigger Penis Exercises

This method have been used for many generations. Many men from different cultures have been practicing this method to achieve their goal of having the penis they want. If done correctly you can have a longer penis. Some men have increased their penis size by as much as 1-2 inches. In addition to that, the exercises are good for the restoration of blood flow in the penis if done correctly. The downside of this method is, to get the desired results the exercises should be done daily during the course of many months. The exercises require about 10 minutes a day.

5th way to make your penis biggerPenis Enlargement

Most penis enlargement pills sold on the Internet today are simply sugar pills and they do not really enlarge the penis. Many companies just jump into this lucrative market without doing proper research and are basically selling vitamins to you.

WonderSlim Vs Medifast: Ready To Lose Weight?

When it comes to losing weight, there are many methods available out there. There are weight loss supplements, extreme exercise guides, and diet plans. However, there are two diet plans proven by many customers to have amazing results. These two come from WonderSlim and Medifast. In this article, determine which is best for you to choose by knowing more about what these plans are and how they work.

WonderSlim

WonderSlim is a Diet Direct brand. The company provides a foolproof diet plan that consists of over 60 diet choices of meal replacements and protein supplements. All you need to do is make 7 choices everyday, including a lean green meal, which consists of a fruit or a vegetable.

Here is how it works. You will be eating WonderSlim foods for both breakfast and lunch. For dinner, you will be eating your choice of lean green meal that you will be shopping from the grocery store. In addition to buying WonderSlim foods, you will be practicing healthy grocery shopping on a regular basis. Additionally, you will be eating every 2-3 hours to ensure that you do not get hungry. As a result, you will be losing around 2-4 pounds of weight every week.

In comparison to Medifast, this diet plan consists of more flavors and tastier food options. It is also relatively cheaper. You are not forced to eat anything your tongue disagrees with. You will always choose which foods to eat.

Medifast

Medifast is a medically proven diet plan developed by a physician. It is recommended by more than 20,000 doctors and is tied up with John Hopkins, which gives customers more reason to trust the brand. Most diet plans in the market today are not acknowledged by doctors. Hence, Medifast has an edge over most plans out there.

Like WonderSlim, Medifast consists of a choice of meal options. These choices are low in fat and have low glycemic index as well. The diet plan also includes a support system. Therefore, as you try to lose weight, you have all the guidance you can get from a medical practitioner. On average, you can lose 2-5 pounds of weight a week. Although Medifast costs more than WonderSlim, you can use a Medifast coupon to reduce the cost.

Final Word

Both WonderSlim and Medifast are proven by many customers to work. The only thing you need to do is follow the diet regimen correctly. Just remember that the difference in price can be set to a balance by using a Medifast coupon.

Best Exercises to Burn Belly Fat Rapidly! Get the Six Pack Abs You Want in Just Two Weeks

If you have a tummy and want to get a six pack, read on. There are lots of reasons as to why you have a fat belly. Your diet and exercise are the main factors. If your diet and exercise is right, you can have those six packs easily.

There are tons of exercises that you can do to burn belly fat. But the problem is most of them aren’t effective. Doing all the exercises won’t help you burn that fat.

Doing just one super effective exercise can make all the difference required. Like Bruce Lee said, “I fear not the man who practices 1000 kicks but the MAN who practices one kick one thousand times”. Here are two super effective exercises that can burn belly fat faster than any other workout…

Hindu Pushup Variation – This exercise is a body weight exercise. It increases your endurance and strength. At the same time, it burns belly fat faster than any other exercise.

Keep your legs wide apart and your hands planted on the ground. Assume the position of the normal bomb-diver pushup. Tilt your head forward and incline your body.

Maintain that position. Don’t rise from that position. Hold that position for around ten to fifteen minutes. You will soon find out that it gets really difficult. If you can master this one exercise and do it for twenty minutes every day, you’ll get abs within two weeks.

Breathing Exercise – You don’t need to work your body for this exercise. It makes use of your respiratory system. This exercise relaxes your mind and burns fat too. It can be difficult at first. After two days of doing it, you’ll get the hang of it. It can stress you at the beginning.

Inhale as much as you can. You will reach a point where you can’t take any more breath. You will feel a stinging sensation in your throat and tightening of your stomach muscles. Take in a little more for another two seconds and exhale all the air. Exhale it until your belly gets hard and your body craves oxygen.

Inhale and exhale the same way for another five to six times. Do this exercise once in the morning and once in the evening. Don’t do it inside your house. Do it in some place where you can get a lot of fresh air. This exercise will also increase your life span.

Expert Tips To Do A Garage Door Repair

If you have a car, chances are that you have a garage as well. Garage doors are an integral part of every garage. Normally, the doors go through a lot of wear and tear. Aside from this, they have to face frequent bumps, especially if the car owner is a novice. Therefore, you may want to take care of your garage doors. Below are some expert tips to help you perform a garage door repair.

How Can You Inspect The Door?

If you want to have an idea of how difficult and costly your garage door maintenance will be, you may want to carry a thorough inspection. Below are a few tips to help you do the inspection the right way.

· Degree of damage

First of all, you should take a look at the door and get a general idea of how much damage is done. The damage may be minor or major. There is no need to mention that major repairs will cost a good deal of time.

· The design of the door

Each door is designed differently, and that is the reason the repair method will also be different. So, make sure you are familiar with the design of your door.

· Type of material

For making garage doors, manufacturers use a variety of materials. So, make sure you know the material used for making your garage door.

Tips To Cut Down On The Repair Cost

Now that you know how to inspect the door, you may want to find out ways to cut down on the repair costs. What you need to do is keep in mind a few guidelines that will help you reduce the costs as well as help you make the door last longer.

· Clean the tracks

Often, dust and debris gets accumulated in the tracks. As a result, the door may not work as it should. So, you should clean the tracks. This will put less pressure on the tracks increasing their lifespan.

· Reset the alignment

Regular use of the doors can cause misalignment of the door sensors. Based on the sensor type, you will get an alert. You can do the realignment with ease. You may also want to remove the dirt and obstructions that may be causing problems.

· Fix the loose parts

With the passage of time, the garage bolts, nuts and springs may come loose, which makes the doors unstable. If you leave this issue unresolved, you may have a lot of issues down the road. Therefore, check the door on a regular basis for any loose blots, nuts and springs and tighten them if you can.

Last but not least, you should call a professional if you think the problem is beyond your control. If you are just a beginner or you have no idea how to do basic repairs, you had better get in touch with a good professional. After all, you may not want to end up with a terribly damaged door.

How To Repair The Sole of Your Business

Dear Biz Whiz Friend,

You pound the pavement each and every day and I know you’re hurting. You’re hurting real bad. The sole of your business has got no soul. And that’s what I’m going to help you fix today.

I remember the lesson like it was yesterday though it was well over a decade ago. As usual I was pouring over a few select marketing books that I’d stumbled upon. Then all of the sudden the light clicked on and hit me like a ton of bricks.

The question of “why do some businesses struggle and some seem to prosper almost effortlessly?” tormented me for quite some time. I knew the answer was there somewhere but just couldn’t seem to latch on to it… until that fateful day.

A good buddy told me, “Em, you need to adjust your altitude.” It’s true. We as mere mortals oftentimes fly low, do the minimum and just scrape by. Likewise we get minimum rewards and… just scrape by.

And in my humble opinion your attitude sets your altitude. To take it a bit further your attitude towards your prospects can be the fine line between just scraping by to flying high in the lap of prosperity.

Take a serious look at your competitors and peers. Are they really 100 times smarter than everyone else? Probably not. And if you really check the stats, most businesses do not have any significant technical advantages, or special connections nor any other real advantages.

So what’s the difference? What makes some businesses flourish and others flounder?

It’s a small but powerful strategy that’s practically hidden by most business. It involves a simple twist in attitude. It’s what marketing mastermind Jay Abraham calls the “Strategy of Preeminence.” It’s the difference between a customer and a client.

Let’s look at how “customer” and “client” are defined.

Checking in with old man Webster (you know the word guru dude that started the whole definition thang) you’ll find this:

Client: “one that is under the protection of another”

Customer: “someone who buys goods or services from a business”

Can you see the difference?

Pay particular attention to how the word client is defined. What does under the protection of another mean, anyway?

For our purposes here it means to act in your client’s best interest. You learn exactly what her needs, problems, and struggles are and you find the right solution. And if you’re as savvy as I think you are, YOUR business will offer that right solution.

You don’t sell them stuff just to fill up your coffers. Yes, I understand we as biz owners are in business to make a profit. I’m totally cool with that. But in this client relationship our goal is to become their go-to source.

On the other hand, it’s your duty; it’s your obligation to provide your clients with the proper solutions… and nothing less to cure their pain. Even if on rare occasions you are not the right solution, you will refer them to someone who is the right solution. You want to be their trusted advisor.

But in order to do this you must be tuned in to their needs and wants. Top shelf marketers make it a point to find out all they can about their prospects, patients and clients. They look deep for this information out and use it to provide excellent service to their clients.

Get on the phone, go out in the field and talk to your prospects, customers and clients. Get to really know your clients and ask them about their business, their operation and their life.

Act like you really give a damn about your client’s well-being and you’ll soon see a huge shift in your business relationships. This leads to huge profit breakthroughs as well.

Be Different… It Pays

I’m fairly certain that I’ve talked about how you can separate your biz from all your competitors (if not, the shame on me).

But part of bringing your A game to the plate is figuring out what unique advantages or benefits you provide your customers. These should be things that no old else can provide.

What I’m hinting at here is called a unique selling proposition affectionately referred to as a “USP”.

You must figure out what the most powerful benefit or advantage you can offer your clients. A great way to do this is simply finding out what benefit or advantage your clients want most. Then position your product or service as having a unique benefit that they are not getting from your competitors.

Once you nailed your USP down make sure you incorporate into all of your marketing messages so your prospects will know the advantages of doing business with you.

These are just a couple subtle tweaks to ramp up sales and create massive amounts of goodwill. Your clients will love it and you’ll reap the rewards.

Till next time…

Keep on Truckin’

Mistakes In Choosing Corporate Event Tents

When planning an event some organizers commonly opt for outdoor venues. With this, you can create a unique ambiance guests can enjoy. Not to mention, organizing an event outdoors can also help you have better space. To make outdoor events better, it is best for organizers to opt for corporate event tents. Sadly, some organizers make mistakes in choosing that can affect your event. Below are some of the following.

Neglecting weather condition during your event

One of the main mistakes that individuals make when choosing corporate event tents is organizers neglect weather conditions. Of course, most organizers are focused on preparing for your events. Because of this, they neglect weather conditions. Because of this, there are cases when organizers may choose the wrong type of tent. For instance, some organizers may opt for open tents in order to have a good view of the environment. However, these tents are not applicable if you will be experiencing a rainy day. So, before opting for tents, you need to check weather conditions.

Not considering venue size

The next mistake that organizers make when opting for corporate event tents is they do not consider the venue size. Most events that use tents are organized outdoors. But, there are cases when they cannot make use of tent due to numerous factors. For one, they hired tents that are too small. Or perhaps, tents are too big for the venue. These simple issues can easily affect your event venue which can ruin your plans. Therefore, much as possible, it is essential that you check the size of the venue first before renting tents to find the right size.

Not checking the number of attendees

Apart from venue size, some organizers do no check the number of attendees. This factor can result to numerous issues that can affect your event. Other than that, guests will be prone to different environmental issues from extreme heat or strong winds. Thus, it is important that you check the number of attendees to help you find the right event tents you need.

Forgetting other event equipment needs

Finally, some organizers also forget other event equipment that can complement tents such as flooring, lighting and many more. Luckily, there are companies that can offer you with these items. Not to mention, service providers can even provide you with installation services to help you reduce your tasks. And, service providers can offer you with good deals when renting or purchasing.

Knowing all these can help organizers create amazing corporate events that can help businesses become reputable and more successful.

What Is Turnkey Manufacturing And Why Is It Better?

In this highly globalized and competitive world, there is a constant need to improve the performances and delivery on time so that the company’s development is ensured. Most businesses which deal in manufactures prefer to implement this by reducing the costs through various mean including sending the assignments overseas. This is a popular option when the products that are being manufactured will be sold in an international market. However, at times when the resources are not enough to use overseas manufacturing facilities, a very attractive option that the companies have is the turnkey manufacturing. Turnkey manufacturing is the process of manufacturing products at a place that is closer to home as it saves money and time.

Turnkey manufacturing has been a very viable option for companies who do not have enough resources to send their work abroad. Though the labour outside is cheaper, it doesn’t help the company save much, as the costs of other factors increase to a great level. These factors include the customs, the tax and the duties, extra fees charged by the international representatives and the ones that are in the country where the item is being manufactured, acquiring licenses, and cost of transportation, inter-modal handling and other less important expenditures. To avoid the extra strain on the resources that the company has, turnkey manufacturing proves to be a great solution as all of these expenditures are not present.

Another great advantage about the turnkey manufacturing is that it is implemented very quickly and saves a lot of time for the company. There are a number of companies that provide turnkey services and they have offices placed very strategically around the world to facilitate the process. It not just saves time, but it also provides the companies a complete manufacturing set up which includes providing supply chain services as well as manufacturing assignments. These services include assembly line production, acquisition of the materials required, testing the manufactured objects and ensuring they are at an optimal level, and providing after market services and also providing the very important warranty support. All these features make turnkey manufacturing, a very popular and sought-after form of production. Some of the companies which provide this service also deal in giving their clients the product design services. There are a few companies which use this model of manufacturing right from the beginning, as their company is dependent on innovative products rather than the ones that are infrastructure-intensive.

Above all this, turnkey manufacturing also helps the companies in avoiding risk and keeping a low overhead. There are a number of risks involved in sending the work overseas. These include physical risks, intangible currency problems and variations in the exchange-rate. Other problems are the ones pertaining to the inefficient management control that could lead to heavy losses, and loss of intellectual property. All these risks might sound small but can be very damaging for the company’s progress. Turnkey manufacturing lowers down these risks considerably, proving to be a better option of manufacturing. Above all this, the two great advantages of this type of manufacturing are: 1) Increased ability to meet the market demands by moving quickly. 2) The ability to use all the latest technological innovations without having any sort of high expenditure. These advantages and low-risk features make turnkey solutions an important service.