Elevator Advertising

Today the old methods of advertising like banners, stickers, pamphlets, brochures and commercials have become too common that we see most of the people trying to avoid and ignore them just because they think, companies using compel them to buy and fill their homes with useless things. Now we see that companies are going crazy to buy elevator ads. I am sure you know what "marketing to an attentive audience" means but most people wonder if elevator advertising can be so effective. Check out the most talked about advantages of elevator advertising and you can easily decide on its effectiveness yourself.

If you are a business owner, you are always looking for the proper advertisement that turns out to be efficient, affordable and worth investing, then resulting in the consideration of channels that are trending, like the elevator ads.

This type of advertising is gaining popularity around small businesses. Small companies that are involved in B2B marketing or in need of getting the attention of a specific niche of consumers with creative concepts, find this type of advertising very convenient and on budget. Elevators installation and advertising is broadly common in cities and urban areas, but Americans with Disabilities Act (ADA) compliance has resolved in the installation of elevators in shopping malls, commercial or residential buildings throughout the country and this has become the major cause of interest in the once unknown channel of advertising.

If you still have not reached the decision whether you should invest in this channel of advertising or not, have a look at the following benefits of elevator ads.


In some buildings, elevator ads created with a great visual appeal and creativity in mind have become the most attention grabbing advertisement channels ever. From fully wrapping the elevators to the digital elevator display screens, all these mediums have become very famous among the small businesses and the residents likewise.


Advertising campaigns do not always give you the benefit to control your audience, but this is not the case with elevator advertising. Using this channel you can choose the audience of your choice by selecting the regions, neighborhood and even the types of building like commercial or residential, all by yourself. This factor of having the option to choose your own audience with your advertising budget is only available to you in this medium of advertising.


The afford-ability of elevator ads is perhaps the most attractive feature for small companies with smaller advertising budgets. You can certainly spend hundreds of dollars on newspaper or commercial ads without even knowing if your particular audience will see it or not, or you can put a fraction of the cost in this smaller but powerful medium and can be sure that you are getting double, triple the amount of exposure as compared to the costs.

Maximum Exposure

Ever saw an ad in a newspaper and wanted to see it again, but could not find the wasted newspaper? That paper was your money before it went to the bins and got wasted. Same is not the case with elevator ads, in-fact these work for you through the day and night, making a lasting place in your potential customer's mind with each passing day.


In case of any errors, newspaper ads once published can not be changed without reinvesting the same amount of money but this is not the case with elevator ads. These can be edited or altered as many times in a day as needed. So there is not any chance of errors or wrong messages being conveyed. You can even run different ads at different times of the day and night.

Improve Restaurant Dining Room Service – Clear Finished Plates at the Proper Time

Recently, a chef called me on the telephone and posed a question: "When is the correct time to remove a plate after a customer is finished eating?" The chef who asked me the initial question had been sitting at the bar of his restaurant watching the dining room service on his off hours. There were three people at the table, one person had completely finished the plate of food, but the other two customers were still eating their plates of food. The chef felt that the "one finished plate" should have been cleared immediately by one of the busboys or waitstaff.

His inquiry was a simple restaurant dining room service question (quite legitimate) that may actually have more than one answer. It depends on the restaurant's "level of service," the "situation at the hand", and / or what the customer desires "at the moment." Certainly in any restaurant service situation, before clearing a plate, the waiter obviously must wait until the customer is finished eating from their plate.

Whether it is a completely empty plate in front of the customer, or if the customer has placed their knife and fork side by side in the middle of the plate, or if the customer has not touched their food in 20 minutes, the storeer must make the proper decision to clear the plate or not.

But to really answer this question in full detail, I had to ask some preliminary questions of my own, as consultants often do, especially about the desired level of service in the restaurant: Were there white tablecloths covering the tables? Was the floor completely rugged? What are some expensive items on the menu?

After receiving the some answers, I concluded that, yes, it was a fine dining restaurant. Therefore, my immediate answer to the chef's question was to wait until all of the customers are completely finished eating, then start the process of clearing. In most cases for a fine dining restaurant, if the one plate was only cleared while the other two customers were still eating, all three customers might have been offended thinking that they are being rashed out of the restaurant.

That is the "book" rule, yet a few more points must be added to this answer. What about the "situation at hand?" What about the customer needs "at the moment?"

The answers may actually warrant the act of clearing that "one finished plate" immediately. What if the customer had a train to catch and wanted to leave the restaurant quickly before the other two parties sitting with him / her? What if the customer asked to have the plate cleared? What if the customer, who had finished eating, put the credit card on the table wanting to pay and leave the restaurant quickly?

A big empty plate may get in the way of the customer signing the credit card receipt or counting out the correct amount of cash to pay the check. Even worse, the dirty plate may soil the customer's sleeve with an incidental sideswipe of the plate. In this instance, "by using common sense," the waiter can ask the customer: "May I remove your plate?"

In a casual dining restaurant service situation, where the plates are intense (and sometimes way too big for the tables), removing the plates ahead of time as customers may be the norm. There may be no other way to get the clearing job done before an intense entrée course arrives.

The main point is that there are always "standard rules of restaurant dining room service." But occasionally, the servers and bussers must use "common sense at the moment" to get the job done safely, cleanly and efficiently. Again, one must always politely ask before removing a plate as nothing could be more rude than trying to clear a plate while the customer is still enjoying it. But, unfortunately, these problems does occur with careless restaurant service.

This situation is the "gray area" of customer service which should be taken very seriously and discussed in every restaurant staff training class. Since restaurants are essentially a people business, there is truly an infinite number of situations that can occur. The trick is to anticipate the customer's and the pro-act in the hope that the end result will be a very pleased and satisfied customer.

Sauna Electric Bill: Infrared Heaters vs. Stove

One of the advantages that infrared sauna marketers talk about is a low electric power consumption of infrared heaters. I decided to make some calculations to check if this is the case and how one's electric bill will really differ if an infrared sauna or a conventional steam sauna will be used. I did estimates for a 2-person sauna and for a 6-person sauna.

To calculate how much will sauna use cost we need to know the power consumption of an infrared and conventional sauna. The average power consumption of 2-person infrared saunas is around 1600W and differs only slightly. For a 6-person infrared sauna it lies in the range from 2800W to 3600W so I took 3000W as an average.

A 1000W electrical device consumes 1kWh electrical energy in one hour of operation. Let's assume that you take an infrared sauna twice a week and heaters stay on approximately for 1 hour each time you use a sauna (sauna warm-up time plus sauna session time). If you pay $ 0.20 cent per 1kWh then infrared sauna operation in one month will cost you:

For a 2-person infrared sauna:

1.6 kWh x 1 hour x 9 times / month x $ 0.20 = $ 2.88

For a 6-person infrared sauna:

3kWh x 1 hour x 9 times / month x $ 0.20 = $ 5.4

To estimate electric power consumption of electric heaters for a traditional steam sauna I looked at some heater models. For a 2-person sauna, 4.5kW models look suitable, and for a 6-person 6kW will do (my estimation is based on a volume in cubic feet of 2-person and 6-person saunas). As traditional saunas take more time to heat-up, I assume a 2-hour working time for a session. So for a steam sauna we get:

For a 2-person steam sauna:

4.5kWh x 2 hour x 9 times / month x $ 0.20 = $ 16.2

For a 6-person steam sauna:

6kWh x 2 hour x 9 times / month x $ 0.20 = $ 21.6

So what conclusions can be drawn from these figures?

  1. An infrared sauna indeed consumes less electric power than a conventional sauna with an electric heater, but the difference is not dramatic if you use your sauna about twice a week.
  2. The difference between power decrees for larger sauna rooms. For my estimate a 2-person infrared sauna consumes about 5 1/2 times less than 2-person conventional. For 6-person saunas the difference is 4 times.
  3. If you use a sauna often (4-7 times a week) the difference becomes more significant. For 20 sessions per month difference between two 2-person sauna types in my estimate is $ 30, and an infrared sauna costs $ 6.4 per month.

But there is another issue with electric sauna heater for a traditional sauna. It is almost certain that installation of such heater will require some amount of electric wiring work (new outlet for higher voltage and amperage, GFCI, insulation), while with an infrared sauna you have a chance that an additional dedicated outlet will fit well.

Keep in mind that figures are different for other sauna schedules and electric power prices, so you may want to repeat the calculations for you own data.

Why Planks Are the Best Abdominal Exercise

Abdominal crunches do not flatten your midsection . Knowing this, you've probably just freed up 15 minutes of your workout time. Well, at least 5 minutes. Here's why, and here's what you can do instead.

Crunching activates the well-known, well-loved rectus abdominis muscle, also known as the six-pack (if its definition is visible through the overlying body fat and skin). When you work this muscle to fatigue, nothing happens to the body fat that is layered on top of it. Your body does not take abdominal fat and transform it into more six-pack muscle, nor does it use this fat as fuel for the exercise. Spot reduction is probably the most talented myth, yet we cling to it with great optimism. For some reason, we hope that if we keep trying to spot reduce it may indeed work. It will not, so change your focus. Cut the boring crunches out of your workout and expend your energy elsewhere.

First, spend 5 more minutes on the treadmill , or whatever is your chosen cardiovascular activity. Aerobic exercise elevates and maintains your heart-rate in an effective target zone over a period of time. After about 15 – 20 minutes your body switches from using carbohydrates to fat as fuel, since fat is a better fuel source. Now you are in your fat-burning zone for the rest of your aerobic workout. Replace your crunching time with aerobic activity, and you're in this zone for 5 more minutes.

Second, strengthen your core . The muscles of your core are deeper and more important than the rectus abdominis. Your core is your foundation of strength. These muscles connect the upper and lower body, and, like a chain, you are only as strong as your weakest link. Core muscles keep your spell and pelvis in proper alignment while you work and play, providing stamina and preventing injury so you can work and play harder.

If you're still attached to the idea of ​​spot reduction, know that core strength can affect the appearance of your waistline. Strong muscles in your core, as well as other key upper and lower body muscles, enable better posture when standing and sitting, giving the illusion of a trimmer tummy.

Planks are the best core-strengthening exercise . In a plank position, muscles in the upper body, lower body, and core are activated to resist the force of gravity and keep the body in proper alignment. Planks are challenging, because gravity is acting down on the entire backside of your body. This is a large surface area. Muscles strengthened during a plank are the same same muscles used to stand and sit upright throughout each day. However, the surface area acted upon by gravity when upright now is much less – only the top of your head. Strengthen your core and other stabilizers with planks, and now keeping good post the rest of the day is almost effortless.

Planks are great for a few other reasons.The simple plank has numerous variations, offering a wide spectrum of intensity options. There is an ideal plank position for every fitness level, and it's easy to progress to the next level when you are ready. Planks can be done anywhere and require no equipment. Using your own body weight to strengthen your own muscles is extremely functional, and since so many muscles are involved in planking they provide exceptional value for your time invested.

Here's how to do an effective plank. Start in a tabletop position on your hands and knees. Place your elbows on the floor, directly under your shoulders. Press your forearms into the floor. Broaden across your mid back, creating distance between your shoulder blades. Straighten and extend one leg back, tucking your toes under and keeping your kneecap off the floor. Repeat with the other leg. Your pelvis is level with the floor – not sagging nor spiked to the ceiling. Engage your abdominal (pull your navel to your spell) to resist gravity. Remember to breathe. Hold for 20-60 seconds, building your endurance over time.

There are many variations to the basic plank, so making the exercise more challenging. For example, you can dip your hips from side to side, working your oblique abdominal muscles. You can alternately lift one foot off the floor, which makes the remaining leg (and core) work harder. Make sure you do not compromise good technique for a higher intensity variation. If the basic plank feet too difficult, place your knees on the floor instead of the toes. Only hold the exercise as long as you are able with good technique.

Outdoor Handrail Systems

The need is great for outdoor handrail systems which will provide for safe use by those employees and visitors as well as provide for the safety of your family, friends and visitors to your home. There are many types of railing systems on the market all over the world to meet this need. We will briefly discuss some of them:

Decorative outside railings around your patio or garden or pool area are available in steel and aluminum and are combined with glass, stone or wire rigging so they can provide a very appealing perimeter to compliment your overall design. The aluminum railing systems are available in colors to add depth to your outdoor design. You can also get systems that have post caps and post covers that have the stone look to add definite character to the style of your railing system.

Ornamental iron railing and wrought iron railing can also be used in residential or commercial applications where style and grace are desired. There are many styles of iron railing available from scroll and filigree styles to the basic no frills styles. These outdoor handrail systems can easily be incorporated into many outdoor decors to provide a graceful and elegant look.

Industrial systems offer fiberglass as an additional outdoor handrail system option. Fiberglass is lightweight, strong and easy to maintain. These fiberglass railing systems meet federal OSHA standards, are cost effective with low maintenance and are available in a number of colors. The railing can be square or round and can be designed to your specifications.

Probably the most often seen railing system in industrial / commercial application is that which is made of steel or brushed stainless steel. You'll find the basic ADA compliant steel handrail system in many commercial and municipal buildings in handicapped restroom facilities, stairways, ramps for pedestrians or product loading areas, rooftops, infill panels and fencing. These are just a few of the ways steel guardrail / handrail systems are used for outdoor locations.

One of the most cost effective properties of these outdoor handrail systems is that most are of modular construction. What that means to the consumer is this: when you need to replace or repair parts of your railing system, you can only replace or repair the damaged area without having to replace the entire system. You can get character, color and cost effectiveness in your choice of materials to meet your safety needs.

Understanding Handrail Construction and Terminology

Handrails are one of the features many homes have and in this article we will discuss the terminology you need to learn to communicate with your architect or interior designer. Handrails have three main parts:

  1. The Handrail
  2. Posts
  3. Balusters

The handrail is the part you physically hold onto. Handrails come in a variety of materials such as wood, metal, stone or even glass. There are a few main rules you need to follow when designing the handrails for your home. First the hight for most residential applications is no less than 36 inches and no more than 37 inches high. I general I stick to 36 inches to the top for most residential projects.The second is you want at least 1 1/2 inches of space between the handrail and the wall so your hand can comfortably wrap around it without being caught between the two. Your design options for your handrail are endless combinations that can give your home the feel you want.

Posts are what secure the handrail to the stairs. These are where the strength of the handrails come from. Posts come in many material types and styles. Most common post types are wood and metal but stone, glass and other materials can also be used. As a general rule you want your posts to be able to handle at least 200 lbs of side force to keep up to building codes. Be warned there are posts being sold that are decorative and do not support the minimum weight requirements.

Balusters are what fill the space between the handrail, posts and the stairs. They also go by the names of spindles and pickets depending on the railing type and use. There are many styles and options available depending on the home style you want to create. Some material options are wood, metal and glass on most stair cases. Balusters typically run vertically with the posts but modern designs have them going horizontally and in many direction in the case of architectural iron balusters. As a rule of thumb you want the spacing of the balusters to be tight enough that a 4 3/8 inch ball cannot pass through the spaces so that a small child cannot slip through.

Hopefully this article has given you a grasp of the terminology your designer or contractor will use. Now that you know what the parts are named you should easily communicate your ideas.

Choosing the Right Balustrading For Your Building

Balustrades not only serve the purpose of supporting the handrails on the staircase, but also make the staircase look good and serve an important design purpose. Balustrades are a part of the staircase that date back to the era of Renaissance and appeared for the very first time in the Italian architecture.

Balustrades for buildings are available in various different materials and designs. The kind of material that you may use on the balustrade of your building depends upon the part of the building where it is going to be used. Balustrades are used within the building as well as outside it. The choice of the balustrades t basically depends on the kind of look and design you want to create for your building.

The kind of balustrade that is used in a building to some extent also determines the kind of architecture that is being used in the building. The balustrades that are used in the contemporary design are different from those that were used in the older times. The main materials used in the balustrades of the contemporary architecture are woven iron, cast iron, glass, wire, softwoods, and other materials.

The extent of simplicity that you want to achieve also depends on the kind of balustrade that you may use in your building. Beside fulfilling an important purpose, a balustrade also adds value and beauty to the outlook of a building, and furthermore, it can also make a staircase the focal point and thus attract people's attention towards the stairs.

Considering the fact that the balustrade makes the staircase a point of attention, it is important to choose the balustrade with full concentration and consideration and then end up getting one which is not just perfect but also goes with the design and architecture of the rest of the building as well. There should be a harmony between balustrade and the rest of the building, whether it is used in the interior or exterior part of the building.

If you want to choose the right balustrade for your building, the first and foremost thing which you need to visualise is the look that you wish to create for the entire building and the kind of architecture you want to have. Once you have done that, you would be able to decide what sort of a balustrade would go best with the character and style that you are trying to create for the building.

There are different kinds of balustrades available that suit the design and fit in the budget of different people. The material and design of the balustrades varies with respect to the tastes of people. If you want to create a specific look, you can also get a balustrade created and customized, but this would require you to spend more money.

For people who want a fusion in their contemporary architecture of the building, there are also balustrades with wood and metal, combined in a design, and these are also very easy to fit.

There Are Quality Stairlifts Available for All Stair Sizes

There are many reasons to install a stairlift in your home. Due to age or injury, a stairlift can be the only way for individuals to continue using the entire of their home without relying on others. Unfortunately, not all homes are designed the same, meaning not all staircases are identical. This can quickly become an issue when it comes to the installation of your lift.

Most lifts are designed to fit staircases that are over 29 inches or 73 centimeters. When planning for you lift, make sure you measure the actual width of the tread of the step. Lifts are not installed on the wall itself, but on the staircase. This means that you will not measure the distance from the wall or banister to the other wall, but the actual staircase itself.

For most companies, a 73 cm width is the minimum width for most of their standard models. Unfortunately, this means that if your staircase is narrower than this width you will often have to pay more for your lift. Often, the standard lifts will be the cheapest models and any added features will add to this price. The reasoning behind needing to alter the lift to fit narrow stairs is for your safety.

If the width of your staircase is narrower than the standard size, there are many reasons why a traditional lift can create a safety hazard. The individual using the lift can easily bang their knees on the bannisters due to lack of room. Also, other individuals in the home can be at risk when using the staircase. There will not be additional room around the seat and rails for easy stair use which can hinder those walking up and down the steps.

In most cases, the seat of the lift will be parked at either the top or the bottom of the staircase when not in use. It is a safety requirement for there to be enough room between the folded up seat and footplate of the stairlift and the wall or banister. This is so that individuals can easily pass through this walkway to use the stairs, specifically in emergency situations. If the staircase is too narrow than this space will be limited and pose a risk.

If you are in need of a lift but have a narrow staircase, you are not completely out of luck. There are many options available for those who need customized lifts. One of the best solutions is to have a curved track or rail lift installed. This will allow the seat of the lift to be parked to the side of the staircase either at the top or the bottom, which will allow easy stair access to other individuals in the home.

A second option that may benefit you is a lift that offers you help traveling up and down the stairs but you will not be in a separated position. This will allow you to travel the stairs in a slightly bent position but not fully seated. These are called perch stairlifts and can be easily and safely installed on staircases as narrow as 66 centimeters. These are not the most ideal solution for all individuals, but if you maintain some mobility these may be a great choice.

In terms of price, a traditional, straight lift will be the least expensive option. A perch stairlift will be your second best option if you need to compensate for a narrow staircase. However, if a perch lift is not suitable for your mobility levels, you will require a curved track lift. Unfortunately, a curved lift is usually the most expensive option on the market.

The Effects of Globalization on Both Accounting Profession and Education

Innovations in technology has catapulted the financial district into a global market. Globalization has had a large influence on the way businesses conduct business. Firms are not only responsible for being privy to information involving consumers in their own backyard but also understanding consumer culture as well as economic, political, and legal structures that exist in other countries. Due to the influence globalization has had on businesses, it has changed the expectations that are required of incoming business students and their education. More specifically, accounting students are being impacted by the changes globalization has influenced the market with. These students are challenged more particularly throughout their undergraduate years to understand not only the rules and regulations of GAAP (General Accepted Accounting Principles) but also the standards set forth by the IFRS (International Financial Reporting Standards). Within the accounting sphere, the primary focus has been on external reporting which involve the preparation of financial statements and auditing. However, due to the ever changing world of the global market, future accountants are required to possess perspectives that influence both external and internal reporting. The market will continue to change due to the fast paced journey of information making globalization an important factor in accounting education.

Businesses in the United States have largely adopted GAAP which is a guide to how business are to construct financial information to produce statements. GAAP has been useful in the last couple of years because it facilitates the way businesses in the U.S. communicate with each other. However, in the global environment, GAAP proves to be burdensome for most companies. Overseas, they have adopted IFRS which is another guide to producing financial information which aids foreign companies with communicate amongst each other. Most countries use IFRS as a basis for the way business transactions are conducted. Since most of the world is using IFRS as the standard it leaves the U.S. with the tedious task of having to incorporate two different principles to conduct business. In the article, “How Globalization is Affecting U.S. Accountants” by Bruce Pounder, Pounder states that “U.S. accountants will find themselves at a severe disadvantage to the many foreign accounting professionals who have already mastered international accounting standards and who are therefore much better-positioned to take advantage of rapidly growing career opportunities in China, India, and other emerging economies” (Pounder, 2007, p. 3). He then goes on to predict that as GAAP becomes more overshadowed by IFRS, U.S. accountants will find their skills and knowledge becoming obsolete. Therefore, IFRS has become more integrated into the accounting curriculum for education. Students are required to understand not only GAAP but IFRS and the changes that occur when working with both. By involving IFRS into the learning process, students will be prepared to later take the CPA Exam which has recently been updated to include information about IFRS in the Financial Accounting and Reporting (FAR) section. Students are becoming better equipped with skills and information that will make them more marketable and efficient in the globalized business environment.

In the U.S. economy, a thriving financial sector is usually supported by a strong public accounting and auditing firms. Therefore, the focus over recent years has been to ensure that accountants excel at compiling information involving a company’s assets, liabilities, equity, investments, etc. However, due to globalization, external accounting practices aren’t as valued if internal practices are not also implicated. Internal practices are important because it shapes the way businesses reach their customers in the foreign market. Authors Paul Danos and Richard L. Measelle stated in their article, “Globalization of the Business Environment: Implications for Accounting Profession and Business Education”, that “In a competitive global market place, the internal accountant must be sensitive to what drives the costs of products and he/she must work with production and marketing people to rationalize all cost accounting procedures” (Danos, 1990, p. 79). The responsibilities of the internal accountant is becoming more critical to the success of businesses. For a business wanting to expand into foreign territory, cost accounting is used to accurately develop product price information, location of manufacturing facilities, picking suppliers, etc. Due to these factors, internal accountants have to be familiar with regulations across borders, tax treatments, and currency conversion costs. When it comes to public accounting, auditors must be heavily versed in global accounting standards because “the world’s economies are becoming increasingly interdependent… ” (Needles, 2010, p. 602) according to Belverd E. Needles Jr. author of the article “Accounting Education: The Impact of Globalization”. The author goes on to encourage global standards for auditors because it strengthens their practices by only having to be familiar with those regulations. In order to be well versed in the global market, accounting students are advised to take courses specifically designed to analyze different cultures, languages, and political factors that influence societies.

Globalization has influenced many changes that have taken place in both the accounting profession and education. Students are now exposed to problems that occur in the global market and how to go about solving them. Not only are these students expected to understand all the mathematics and jargon involved with the business world, but they are also expected to have a good sense of foreign consumer culture as well as the regulations bound to each country. Implemented with these skills, students will be able to excel in the new business world.


Danos, P., & Measelle, R. L. (1990). Globalization of the Business Environment: Implications for the Accounting Profession and Business Education. Human Resource Management, 29(1), 77-84

Needles, B. E. (2010). Accounting Education: The Impact of Globalization. Accounting Education, 19(6), 601-605. doi: 10.1080/09639284.2010.501578

Pounder, B. (2007). How Globalization is Affecting U.S. Accountants. Montvale: Institute of Management Accountants.

Free Reverse Cell Phone Number Look Up – Why Can not I Look Up Cell Phones For Free?

Lots of people every day are trying to find free reverse cell phone number look up, many of them are trying to find free information about certain cell phone number. And while it is possible to trace regular landline phone numbers by using free services, cell phone numbers simply can not be traced for free.

If you are sure that the number you wish to look up is in fact a cell phone number (with many different service providers these days it can be hard to tell) you will need to find an established and reliable reverse phone directory. This is essential to save you form headache later, good reverse directory will help you trace just about any phone number you want – cell, landline, 800 or business.

Reliable reverse directories have databases that contain billions of information, and can help you not only trace phone numbers but to get detailed background information regarding their owners. Information like criminal records, employment records, marriage records, divorce records, court records is just a few of the services that a good reverse directory can offer you.

With the so called "free" reverse phone directories you'll be lucky to get a name or address. You see these services can not offer you any useful information regarding cell phone numbers because they get their information from free, usually very often updated sources, on the other hand cell phone numbers information is expensive and difficult to collect, sort and regularly update and because of that it can not be free.

So even though there is no free reverse cell phone number look up directory, there is way to get cell phone owner's information, all you need to do is to choose a reliable paid reverse search directory and in a matter of seconds you will receive the exact information you need.

Frontal Lobe Damage Can Cause Seizures

One of the more tragic accidents that can happen to a person is when the brain is hit. There is no known cure for damage to the frontal lobe. The extent of the damage can not be detected too. How the brain functions is in fact a mystery to us all. It is actually a good thing that our brain is protected by a skull. Can you just imagine the amount of the damage to us all if there is not any skull to protect the brain? We might not live for very long. However, even with the skull to protect it, accidents happen and some of these accidents may cause frontal lobe damage. One of the sure signs that there is damage is the occurrence of seizures.

If you see a person having seizures, bring that person to a doctor immediately. Signs that a seizure is happening are the following: disorientation to surroundings, prolonged staring, disorientation of movements such as repeated mouth movements, smacking. Those who have it usually do not remember that a seizure has just occurred. That is why it is best to bring the one who actually witnessed the seizure together with the patient to the doctor.

Usually, anti-seizure medications are used to gain temporary relief from seizures caused by frontal lobe damage. These are prescribed by a doctor. Surgery is also an option for those who want to get rid of the seizures. You have to know that frontal lobe damage is not only caused by accidents. Sometimes it can be caused by a growing tumor in the area, genetic conditions or even blood vessel formation.

Buying an Existing Self Storage Facility

So what are the factors to consider when you purchase an existing self-storage Facility? The traditional measure for determining value is the capitalization rate, or ratio of net income to purchase price. As investors, we are always chasing for the highest return on investment, (ROI) but what if you're considering multiple properties with similar cap rates? What follows is an assessment of what can influence your decision to invest in one facility over another- all things being equal.

The first step is to determine your own investment objectives. Are you going to be an active or absent owner? How will you manage the property? Will you hire a management company? What sort of return do you require? What are your investment objectives? How long do you plan to hold the property before reselling? Answering these questions will help you find the best property for your interests.

Site Selection

You've probably heard the old old saying "the three most important things in real estate are location, location and location". Well, it is one of the primary factors to consider, as it's just about the only thing about a property you can not change. With a poor site, you'll have to spend more money and effort on marketing to keep your units filled, and you will almost always be at a disadvantage compared to your competitors who are located on a main road near other retail stores, or in the main traffic areas in the market. But what makes for a good location? Storage facilities tend to do better in spots well suited for retail business.

A site should be convenient, visible and easily accessible to attract customers within the trade area. Chain retailers have site selection down to a science, and their approach can work for you too. Use the following criteria to evaluate the reliability and quality of a Self Storage Facility. You can rate a site on a scale of one to 10 in six categories, multiplying each score by the indicated weight. Once you've determined the number of points for all areas, add them together. If a property does not score at least 500, it's unlikely it will be able to compete in the market over the long term. This is a very creative way that I gleaned from Aaron A. Swerdlin, who is with Storage Investment Advisors LLP. His list is as follows:


Visibility is among the most important characteristics of a site. As the market becomes increasingly competitive, visibility becomes more critical.

0-1-Sign only, no view of office from street

2-3-Large signage, no view of office from street

4-5-Signage and office are visible from street going one direction

6-8-Signage and office are visible from street in both directions

9-10-Full project visibility (Multiply the score times a weight of 15 for total points in this category.)


Access is clearly a major issue, but modest compromises can be made for a site that is otherwise superior.

0-2-Not on a main street access is very difficult 3-5-Access is clear but not direct 6-8-On a main street with only right-turn options 9-10-On a main street with a center turning lane . (Multiply the score times a weight of 10 for total points in this category.)

Traffic Count

Drive-by traffic is an important source of business. However, excessive traffic can also inhibit access.

0-1-On a rural road

2-3-On a feeder road

4-5-On a main road with 10,000 to 15,000 cars per day

6-8-On a primary road with 20,000-40,000 cars per day

9-10-On a primary road at a freeway intersection (Multiply the score times a weight of 9 for total points in this category.)

Site Configuration

Frontage and potential expansion are the significant issues to watch for in this category.

0-2-Less than 2 acres, no frontage, flag lot

3-5-No room for expansion, long or narrow site, perpendicular to road 6-8-Room for expansion, reasonably square site, good frontage

9-10-Excellent frontage, corner location, square / rectangle site, room for expansion (Multiply the score times a weight of 8 for total points in this category.)


Competition is another important issue. Properties with less existing competition or barriers to entry for future competitors are best.

0-2-Large project next door 3-5-Nearby vacancies, planned projects or sites under construction 6-8-Low vacancies, no competition, no new projects planned or under construction 9-10-Rents increasing, no vacancies, no building planned or under way (Multiply the score times a weight of 12 for total points in this category.)


Higher household income levels are generally subsistence to self-storage because customers can afford it. But some areas with smaller homes and no basements are also promising because customers need it.

0-2-Lots of basements, low and declining income, population of less than 50,000 within a 5-mile radius, population growth of less than 1 percent per year.

3-5 – a fair amount of basements – stable income of between $ 26,000 to $ 49,000 within a 5 mile radius and population between 50,000 to 100,000 with.1 -.5% growth rate per year.

6-8-Few basements, per-capita income of at least $ 25,000 per year, single-family residential backup, population of 100,000 to 200,000 within a 5-mile radius, population growth of 1 percent to 1.5 percent per year.

9-10-No basements, per capita income of at least $ 35,000 per year, high-end apartment backup, population of at least 200,000 within a 5-mile radius, population growth of more than 1.5 percent per year (Multiply the score times a weight of 10 for total points in this category.).

Self-storage is a retail business, which is why facilities are often referred to as "stores." So look for projects with good retail locations. You will not find a Wal-Mart in a industrial park, so do not buy a storage facility in one! You want a visible, accessible site in the heart of your customer base. This will be your most important marketing tool, especially if prospects can see the building itself-not just your signage-from more than one direction. You do not need need a lot of frontage, so long as it's clear to customers who you are and how to access your site.

High occupancy will serve as evidence of sufficient demand in the trade area, but if occupancy is low, you need to determine whether the property or the market is to blame. You can make changes to management, product offerings, etc., but you can not change your location. Reviewing competition and the relative vacancies and rental rates is the best way to make the call. If vacancies are high and rental rates are declining, the demand is simply not there. If rates are stable or increasing, you can rest assured assured of future business.

Quality of Construction

The type and quality of self-storage construction varies widely. Admittedly, a dollar of income from a low-quality project spends just as good as that from an upscale facility, but class matters in ways that count. Customers are generally more attracted to an aesthetic site, which means better occupancy and higher rents. A well-built project also requires less maintenance, which translates to lower expenses. It's generally easier to finance and insure a higher-quality project. And when you're ready to exit the investment, a better project will sell faster and for more money.

Evaluate a project with an eye towards buying the best you can afford. Lots of features and amenities can be added after a facility is acquired, so focus your evaluation on items that can not be readily altered. Here are a few quick guidelines:

-Crecrete or brick construction is superior to metal, which can corrode or rust. Wood can be susceptible to rot, insect infestation and fire.

-Concrete drivers are more durable than asphalt, but both are superior to gravel. It's best to have drives of at least 25 feet in width and turns with room for moving trucks. An access-control gate is practically a necessity, and it's best if customers can get to the office without having to go through it. A project with no climate-controlled space can be at a competitive disadvantage.

Pitched roofs are better than flat roofs. Standing-seam roofs have a long life and are low-maintenance. Screw-down roofs are good too, but the washers that make screws watertight can deteriorate over time, necessitating replacement. Flat or built-up roofs tend to be more problematic. Septic systems are less desirable than municipal sewer service. Insulated buildings are more comfortable for customers and better protect their goods. Exterior units need a weather lip to prevent water from entering the building.

Size Matters

As a rule of thumb, large projects are those with at least 45,000 square feet; mid-size projects range from 30,000 to 45,000 square feet; and small projects have less than 30,000 square feet. Large projects, which enjoy a better economy of scale, are generally more desirable. This demonstrated by the fact they trend to trade at lower cap rates. Operating expenses for small facilities tend to represent a larger percentage of gross income. With a higher break-even point, they carry more risk.

Buying a facility with room to expand can be highly profitable-provided that authorities will allow you build more units and customer demand is there. When you expand a project, only variable expenses increase, so a larger percentage of the additional income goes to the bottom line. Expansion can also make it possible to resell at a lower cap rate or refinance at a lower interest rate, thenby deriving additional value from the existing income stream.

Knowing what to look for in a property allows you to make better buying decisions. Seek opportunities with long-term liability. Closely examine each location, keeping in mind that storage is a retail business. Consider quality, remembering expending items such as upkeep. You may not find the perfect site, but with intelligence and a little luck, you can hit upon a property with optimum factors for value and growth.

5 Benefits of Facade Lighting

Facade lighting is starting to see a significant increase in popularity with this innovative technology used to light up the outside of buildings to draw attention. A professional installation has the ability to be unobtrusive, discreet, and gives complete precision to light up the building to match the specific needs. Here are five benefits of using facade lighting to promote a building, bridge, or other structure:

Low-cost and eco-friendly

Facade lighting relies on the LED bulbs which run on a lot less energy compared to the halogen, incandescent, or fluorescent alternatives. This means they are cheaper to use and much more friendly to the environment. Plus, this more modern lighting technology has the ability to provide a longer life.

Less maintenance

The long life span of the LED bulbs means the amount of time and effort invested in maintenance is significantly less than the incandescent or fluorescent lighting. The low-cost and minimal maintenance means these types of lights are usually preferred in large-scale applications, such as structural lighting.

Projection range

The LED bulbs have the ability to emit more light and provide a more impressive projection range compared to most other types of bulbs. Because of the greater output per bulb it is possible to use fewer bulbs in the process of illuminated a structure, which also means less initial expense and maintenance.

High quality

LED bulbs give greater clarity and therefore the output is rated as extremely high-quality. Plus, this type of light is resilient and perfect for the outside environments.

Easy to control

The LED bulbs are best suited for facade lighting because of the complete ease in control. By connecting the lights to a series of drivers and controllers, it is a very simple process to turn the lights on and off, as well as making adjustments to the intensity and color. Plus, the most efficient set-up will rely on wireless technology to stop the wires becoming noticeable when the lights are lit up on the front or the side of the building.

Overall, the facade lighting is the perfect solution for any small or large company that wishes to highlight their business name, logo, or other mark in low-light conditions. Plus, this lighting solution is a perfect solution to illuminate and add beauty to a range of structures for a special event. The high-quality LED bulbs are the best option because of the increased flexibility, reliability, and eco-friendly nature that they are able to provide.

Soldering Flux – The Stained Glass Magic Elixir?

For those of us that work with stained glass, "soldering flux" is one of those "gotta use it" items that we know we need, but we just do not like to talk about. Shhh, it's secret stuff! Whether we use the liquid, prefer the paste, or swear by the gel, we understand "what" it does, but we really do not know the "how" or the "why". Today, I'll attempt to fill-in the blanks, and answer those questions.

The way I see it, fluxes should not be categorized by their form factor: Liquids , pastes , or gels all work well, and it's very much a matter of preference which to use. The addition of glycerin or emulsifiers can change the form factor, but they really do not participate to a large extent in the chemistry that makes a flux "flux".

Which begs the question, "What does a flux actually do?" During the soldering action, a flux is responsible for three tasks:

  1. Dissolving of the metal oxide (MO) layer of the metal,
  2. Protecting the metal surface against further oxidation, and
  3. Enabling the "wetting" action of the solder, by lowering surface tension.

Some may argue that a fourth task might be, "creating a strong bond between the base metal and the solder", but I excuse that by the time the bonding takes place, the flux has done it's job, and has left the scene. And this is really the "why" answer; we use flux so that we can create a strong bond between the foil (or came) and the solder. In other words, we want good solder lines .

In order to understand "how" flux performances it's magic, we need to categorize them according to their chemical composition. I prefer to break fluxes down into three categories this way:

  • Highly-active, acid-based fluxes,
  • Rosin-based environmentally-friendly "safety" fluxes, and
  • Mild restoration fluxes.

Let's look at each of these in detail:

Acid-based fluxes
This category of fluxes includes most of the "everyday" fluxes used by glassers. They contain one or more salt compounds, typically ammonium chloride (aka, Sal Ammoniac) and / or zinc chloride (aka, Killed Spirits), which are highly reactive with the metal oxides (aka, tarnish) on the surface of foil or came. These fluxes usually also contain a strong acid, such as hydrochloric acid, as a "pickling" agent.

One note about acid-based fluxes; they must be removed from your stained glass project, by washing with soap and water and / or neutralizing with "Kwik-Clean", after soldering is complete. If the flux is left on, "white mold" will develop over the course of time on solder lines. This "white mold" is not really "mold" at all, but a continued reaction between the flux and the base metal, resulting in a moldy-looking formation of salts; namely lead nitrate (a carcinogen) or stannous chloride .

Rosin-based safety fluxes
A second type of flux, one that I prefer, is made from certain species of pine trees, specifically the pine tar from these trees. If we "distill" the pine tar, we end up with "rosin" (aka, colophony), which is a blend of mild acids and other compounds. If you've ever heard of "rosin-core solder" used in electronics, this is the same stuff wrapped in solder, albeit in a slightly different form factor. (Note: rosin-core solder should not be used for stained glass).

I like these fluxes because they are environmentally friendly; you are not washing zinc chloride down the sink when you clean your project. And because they are milder, they can be left on your foolish or came for a longer time, without fear of pitting or corrosion.

Cleanup is easier with a rosin-based flux, because it easily dissolves in water, unlike the "greasier" acid-based fluxes.

Mild restoration fluxes
These fluxes are used for restoration work, primarily lead came. They have a higher pH, and as a result, are milder. The fluxes that fall in this category are oleic acid and steric acid .

They are also a good choice for beginners learning lead came, but are not recommended for copper foil. They do not have the punch needed to pickle the copper.

Final Word
I hope I've taken some of the mystery out of stained glass flux, so that you can better understand the "why's" and "how's" of stained glass.

As always, whenever you are working with a soldering iron, you should work in a well-ventilated area, as the fumes given off (zinc oxide and acid fumes) can cause respiratory problems down the road. Also, if your skin comes in contact with flux, be sure to wash well with soap and hot water.

And always wear your safety glasses with side-shields! Molten solder can splash up in your face, so always work safely.

Natural Skin Tightening – 3 Extremely Firming Ingredients Most People Have not Heard Of

There are many effective alternatives to surgical skin tightening, for example a very effective natural way is to use a completely natural firming cream. But to find a cream that works you'll need to look for proven firming ingredients.

Look for a cream with only natural, safe to ingest ingredients. There should be at least 50% active ingredients added, and they should be added in the same amounts as were used in successful clinical trials.

1. Cynergy TK

This is a repairing protein that is proven to be skin tightening and to increase smoothness and over-all health of the skin.

It does it by stimulating an increased production of collagen, elastin and new skin cells. Those proteins are vital for firm skin, but are produced less as the body ages.

2. Phytessence Wakame

This is the extract of a sea vegetable from the Japanese sea called Wakame. It is rich in B-group vitamins, and minerals like calcium and iron. It is proven to increase the elasticity of the skin, which helps the skin get back to its normal position.

The way that it works is by boosting the levels of hyaluronic acid in the skin, levels which normally go down as we age. This acid is responsible for firmness as it is like glue between the protein fibers in the skin.

3. Nano-Lipobelle H-EQ10

This is a nano-formula of Coenzyme Q10 with natural vitamin E, and it is proven to give dramatic anti-aging effects.

By increasing the growth of collagen and elastin, similar to Cynergy TK, it is skin tightening and smoothing. It is also a powerful antioxidant which fights free radicals and gives many anti-aging benefits.