Pinterest is really making its way into the fabric of the social media kind in 2012. Have you heard about it?
Check it out at Pinterest.com
As a custom website designer, I've jumped on the Pinterest bandwagon to see what its all about and I must tell you, I'm quite impressed. Pinterest is easy to use, fun to share, and of course the nature of free online marketing is always fundamental fascination to me. I like to kick and prod these new digital technologies for the purpose of advising my valued customers about low or no cost sales and marketing techniques that work for small and medium sized businesses. We can all use these social media tools to generate exposure for our business, product, services or organizational needs.
Pinterest offers a very visual option to social media that engages in a way that other social media's have not. Thats what technology is all about. Finding new ways to garner attention from the world at large.
Do not have time to squeeze in yet another social media gizmo?
I understand. When Facebook became the rage, you might have been one of those who held off, waiting to see what other people would say, and what they would experience.
If you took the step to create a Facebook page, but left the faceless silhouette on your account because you preferred the incognito approach, you may have been pressured to setup an account and try it because your friends or your family members are there and they begged for your presence in this new digital world where people share … well just about everything, really.
On the flip side, it might be that a social media tool like Facebook is part of your everyday life, keeping you in touch with old friends and work associates … people who would otherwise, be simply a distant memory or even forgotten.
There are moments too when we decide that the information shared on Facebook by friends, is just not the place we want to air much at all. Oooh, very private …. AGH! Very public in a TMI sort of way.
My husband is retired and being that migrated across the US to Central Idaho from Florida a dozen or more years ago, he has thoroughly enjoyed Facebook and has reignited friendships from his past career, and stayed in touch with the culture at the company where he spent 33 years of his life, from 16 to 48. For my husband, Facebook has been an open window of sharing, laughs, late night chit chats and political jokes. Facebook has been a meaningful social tool for him, a way to enjoy a private life in Idaho, while staying connected to the people who mean so much in his life.
I use Facebook for mostly business purposes. Not to boldly sell my wares, but to show what I do, what I've accomplished, what consumes my time. I also have used Facebook for some social encounters with friends and cousins, brothers and acquaintances. I help my website customers to understand the meaning of building a community of fans, engaging with people through social media and committing to the slow and steady building of a fan base through this FREE method of effective marketing. By adding links from Facebook to your website article or page, fans or friends are able to click through to your site and find out more. This also helps with link popularity, a gauge of relevance that Google auditors important in ranking of your website pages.
As for social media tools available in the online world today, there's Linked In, Twitter, Flickr and oh, I do not think any other social media worlds really matter that much …. except Pinterest. Wow! Pinterest is cool. I've discovered it, and I LIKE!
So ok, going back to the subject of social media. The problem is, it can suck the time from your day, make employees unproductive, increase costs to try to keep those who should be worker bees from spending their time chit chatting online and sharing life.
I've always tried to balance it all. Not too much of this, not too much of that. "Everything in moderation" is what I say often, mostly to myself. After all, I'm a working girl, totally committed to harvesting all of the fruits of my business, day to day, week to week, month after month, year after year. As a technology buff, I find it interesting to touch on various social medias, use them, figure them out, help my customers to determine the benefits for their own businesses and generally understand whether the time spent once a week to post a new item on my own Facebook Fan page is of value.
My answer is YES! Social media used at a consistent tempo, whether weekly or monthly, is of great value. Its not getting on Facebook everyday or once in a great while that really affects the world around us. The benefits of Facebook Fan Pages come from the slow, steady, consistent flow of some information that your fans will see and realize what you are all about.
So lets focus on Pinterest. What is it?
Pinterest is the hottest newest social media out there. Its based upon the concept of a virtual pin board. All of Pinterest is VISUAL. Visual is good. If I had a dime for every time someone says to me "I'm a very VISUAL person" – well, I've got about 50 dimes a year. You do the math. Will not make me rich, but a lot of people utter those words to me.
I think Pinterest is taking flight in the world of social media because of this VISUAL aspect. After seeing the little 'P' icon start popping up here and there – I said to myself, "Marigold, its time you take a moment to look at Pinterest, sign up and see what its all about!" And that I did.
I've setup five boards. Foodie endeavors, website designs, favorite places, etc. If you're on an iPad, or iPhone, you can setup an easy app to just Pin things right and left, repin, etc. You can also upload photos to your Pinterest account and place them on a particular board. People might repin your pin and thats how things go viral. Ok, I've never seen any of my pins go viral, and its really not in my nature to seek QUANTITY over quality. Quality is always best for Mary because I'm all about the slow and steady building of anything …. business, relationships, understanding new technology, training my husband (ha ha!) And other life pursuits.
So if you're interested in trying out Pinterest, do not feel pressured or challenged to do it all in a short period. After all, Rome was not built in one day. (It took quite some years for Rome to fall, as well, but thats for another storyline).
Sign up for your Pinterest account and take the slow steady approach. I think you'll find it visually appealing and quite fun to share.
And oh, one last thing. Will Pinterest put holes in Facebook or Twitter? Nah! – at least not the kind of holes that would make Facebook sink. Market share will be dissected, Google may ever get its social media circles to flourish. But the big chunks will continue to rise to the top and I think Pinterest is worthy of our attention!