Where Does Glue Come From?

You may have noticed that some plants occasionally secrete a sticky substance. This resin is produced for various reasons, depending on the variety of plant. For instance, it may be used as a way to coat itself in order to seal in moisture; the resin may inhibit the growth of parasitical plants or it may…

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Cleaning of a Snowboarding Helmet

Your snowboarding helmet is probably the most important piece of safety equipment you own. If you look after it, it will take care of you. Generally, shelf life of a snowboard helmet is of three years, but if you use the helmet frequently then it is better to change it once in every three years.…

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Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the…

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