As we all know, Google’s algorithms for Ranking Pages are known only to the chosen few. But there are some fantastic and creative minds who are happy to freely share their findings, on discussion boards and forums from their constant testing and experimenting to improve their own page ranks. These unsung heroes of the Web have come up with many novel and some not so novel ways to significantly increase your Page Rank.
Page Rank is a relevancy score comparing a web page with its pages and posts content, and it is scored between N/A or 0 and 10, with 10 being the most relevant. If you are running Firefox as your Internet Browser there is an excellent free tool named SEO Quake that will give you numerous details on websites including Page Rank, Number of Backlinks, Number of Pages Indexed, Bing and Yahoo stats, Keyword data and much more.
I believe Page Rank is updated monthly with Backlinks and Keywords being updated quarterly (every 3 months). Increasing your Page Rank will increase your Google Position and in turn will get your site more visibility in the search engines. This will run on as a cycle getting you more backlinks (if you have interesting content) and a better Page Rank leading to even more backlinks. Revealed below are some of the best tips I have come across for increasing Page Rank.
Increase your Backlinks.
Google sees other sites linking to and from yours as a sign that your site must be of use to, and therefore relevant to the readers. This is looked upon very favourably, and will get your pages ranked a lot higher. Backlinks will be graded, related to their relevancy to your niche, and also will be given a higher points score if they come from an authority site in your or a related niche with a good Page Rank of it’s own. The site with the most links does not usually rank above a site with fewer, but better quality links, so always go for quality then quantity.
Add Regular High Quality Content
There is much debate on whether Google penalizes sites for having duplicate content, many people believe that sites with a lot of duplicate content get ‘Sandboxed’. Personally I have yet to see enough conclusive evidence of this happening to convince me. However I can testify that sites who post regular original quality content gain higher page rankings and search engine rankings than other sites that scrape content from all over the web. This alone is enough to make visitors come back to your site for more, and being interesting and original can gain you many good quality backlinks for free, as other sites will want to be associated with quality sites such as yours.
Set Up your Site Correctly
Ensure that your site is set up so that it loads like lightning using the latest software and compression methods. Make sure that it’s internal structure is set up as a Silo as the Google Spiders love this setup. Interlink any and all related articles and pages and include a Site Map and Google Analytics as must haves. Ensure that your on page SEO is up to the task, using your H tags and Keywords to their maximum potential. Spiders love Bold, Italics and Underlines, so try to use them at the start of your pages too.
Advertise Your New Site Everywhere
You have a new site and the world will need to know about it. Tweet it, Facebook it, Digg it, put it in every Directory you can think of, Ping it, get it Crawled by Google, E-mail a Newsletter about it to the world, post on your Blog about it, join discussion boards and forums and put it in your Resource Box and RSS Feed it. You get the picture, sell it!
Increase your chosen Keyword Density
If you are writing a page or post on cars and your Keyword is Aston Martin, you have to include it numerous times, in fact put it in as many times as you can whilst still allowing the article to make sense. If your Article has it 17 times and another related article has it in once, who do you think Google will think is more relevant?
Chose your Title Carefully
Ensure that the title of your Web Page or Blog is also your main Keyword if possible. Your Title Tag should be a Main Keyword and your Meta Tags should be Keyword Loaded to the Max for super SEO benefits. Also chose the titles of any images carefully using Keywords such as Aston Martin 1, rather than image 1. Categories, Directories and Pages should only be named after your Main Keywords, anything else is a waste. For links never put ‘Click Here’, put ‘Aston Martin’, for example.
Think about your Page Setup
Studies have shown that readers take in the Top of a page and to the Top Left first, and they give the information contained there the most relevance. Position your most important offers or information in those sweet spots and don’t hide them away. After all that’s the whole purpose of this venture, to get the reader to see and remember your information,and hopefully to take some action.
If you have a new or existing site, try out the tips above, you may be pleasantly surprised by the results.