Retail Store Colors and Decorating That Sells

Choosing the paint colors and décor for your retail store is all about the products you sell. Your walls, floor, counters and ceilings create a brand and add to your stores identity. The look and feel of your interior design will help or prevent you from establishing a niche that customers can identify with and return to often.

When you begin to look at colors, take a look at the fixtures and features you already have in the store. If you have natural or stained wood trim or lots of chrome framing on windows and display cabinets, those colors should work with your floor and walls. It’s also important to consider your natural and artificial light sources. If you have large front windows, are they closed off or blocked by window displays. Remember deep and dark colors tend to absorb light. If you are ‘light challenged’ look at colors and floor treatments that can brighten and even reflect your existing light.

Your next step is to consider colors that appeal to your clientele. Primary colors are kid friendly. Pastels are often considered feminine, but light blues and greens have a relaxing and calming affect that appeal to both genders. Earth tones are commonly considered masculine colors, but they are also associated with earth-friendly industries. Neutral earth tones are the easiest to design around and do not show the dirt or scuff marks that may appear.

After you think about your potential customers, take some time to think about your product line. Is it modern and cutting edge, if so maybe some neon or bright colors may work. Are your products associated with business or executive interests, if so black trim or accent walls convey a sense of power and strength. If your product line is sexy or sensuous black is still a good choice, but so are metallic, cream, and deep shades of purple, red and pink.

Remember to look at the walls and floor. Polyaspartic and epoxy floor coatings can be applied over concrete and existing surfaces and can be tinted almost any color or mixed with terracotta or colored chips. You can also emboss your store logo and name into the floor. The final result is non slip, low maintenance and decorative.

Ask your painting contractors for suggestions on paint and floor products. Taking the time to find the look that works for your retail store, will payoff in future sales.