In today’s rapidly changing world when it comes to advertising options for your new product or service, one thing becomes abundantly clear – There is one method that has proven itself over and over again and is not affected by the new media or internet. It is the outdoor billboard advertising.
It is so appealing and successful in fact, that in 2006, American businesses spend over five and a half Billion Dollars on this type of advertisement alone. With advances in printing technology the ads become better, quicker and cheaper. Outdoor billboard advertising provides the business owner with the most ‘bang for the buck’, a very important factor in today’s economy which causes all of us to rethink our expenses.
Billboards Grab Attention. It is a passive experience that does not require the potential customer to be active. It is available in front of him as he passes by on his daily routine. Usually it is a welcome distraction from a dreary commute. A well designed, well placed outdoor billboard advertising will get thousands of views per hour.
The advertisement is there to be viewed 24 hours a day, 7 days a week, rain or shine. What other medium can offer that kind of availability? Not television, with 30 second ads, if they are viewed at all and not zapped by Tivo, nor a newspaper or magazine ad that gets read once. It reaches thousands of people on a daily basis, and it can be targeted to certain population by strategic locations. When an outdoor billboard advertising is used correctly the ad is delivered frequently and on an ongoing basis.
Outdoor billboard advertising your product or service is there for a long period of time. Repeated viewing creates familiarity with the brand. Traffic gridlocks in the world’s biggest cities makes for repeated viewing by thousands of people a day.
You would be pleasantly surprised if you thought that the cost of putting up billboard advertising is prohibitive. The cost of putting up 10 outdoor billboards, for a month, will be equal – or less – to running a full page ad in a major newspaper, one single time. Which will be more affective and viewed by more people?
In the past billboard advertisements were hand painted and mounted on a frame. It required a crane to put them up. Today’s computer technology enables the ads to be designed and printed on poster-board or vinyl paper and glued to the billboard frame. The result is an excellent quality, vivid colors and a superior advertisement.
By choosing outdoor billboard advertising as the advertising method, you are getting the most cost effective, high impact technology available today.