Text messaging and text messages are the latest rage in the world. Be the social facet or the business facade, text messaging has brought about a revolution in both the fascias. SMS text message marketing has become an undeviating link between businesses and commercial associations and consumers. With the commercial market going mobile and the increase in the sale of commodities and services on the mobile each passing year have certainly geared up the text message marketing.
After the social networking advertisements, the email advertising, and auto wraps, text message marketing is the next big thing in the advertisement and promotion industry. The SMS texting service has become a part of everyone's life which makes the marketing a sure hit. It enables easy mass reach which is considered as a desirable CRM plan for customer care, promotion and advertising by commercial companies.
Text Message Marketing needs a lot of skill and management. Since there are only 160 characters in a text message the company's goals and objectives have to be met in these 160 characters without playing around. While having this form of marketing strategy implemented in a firm, the firm is indebted to provide an opt-out in the foot of the message or the firm may be penalized severly. Few companies proffer a coordination that requires an opt-in and an opt-out service and these systems are 100% spam proof. With this people will receive only if they request for them.
The companies opting for this need to have new strategies and tactics to keep the program interesting and attractive. The bounce ad strategy for messages marketing is an automatic responder which sends only on request by the cell phone user. This strategy permits the advertisers to send a pre-structured messages.These messages are stored at the back office of the company which "bounce back" to the requesters when requested on-demand.
The broadcast feature of Text Message Marketing sends updates and coupons to subscribers. It enables the advertisers to propel unlimited and promotional information on a mass SMS relay basis at anytime from anywhere to large number of subscribers by just logging into a user account.
The time release SMS text service enables the user to craft a screen campaign with an Adname that can be submitted automatically at anytime and on any date chosen by the user. The MMS feature of this have to enable advertisers to have customized advertisements with images.