Coffee cup advertising and branded paper cups have shown to give a greater positive conception of a brand. Coffee is among the most consumed beverages in society. People drink on average 3 cups of coffee per day. Coffee cups are a great opportunity to expose your brand to mass audiences in a cost-effective way.
You might not believe it but coffee is the world’s valuable traded commodity after oil. Plus there are so many cafes adding a unique caffeine rush to your advertising campaign. Paper cup advertising will bring good results to your business. The price of the cup on the take-away coffee implies about 40% of the hard costs to make the coffee. So just imagine how much you can save on your bottom end costs. Imagine 100,000 mini-billboards delivering your clients message directly into the hands of your country’s biggest salary earners. That’s right. Cup advertising literally take your advertising campaign to the hands of thousands of consumers monthly. Straight from the espresso machines, to the elevators, desks and lunchrooms of corporate people, coffee cup advertising provides the ideal “guerrilla marketing” tactic to your client. Paper cups do provide a funky and effective advertising medium perfect for advertising your website addresses or products and services as part of an effective multi-channel campaign.
Also, coffee cups are attention grabbing. It communicates your message effectively with a 95% read-through ratio – giving the highest reader retention rates in advertising. By turning to paper cup advertising, you not only build awareness through repeated impressions as coffee drinkers typically buy their daily coffee from the same place, you also achieve positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On-the-go people generally consider advertisements as welcome distractions so they receive them positively. Furthermore coffee cups boost customer loyalty, which is something irreplaceable. Customers who receive free items after they buy something usually remain loyal to the company. The company that gives freebies like logo coffee mugs is somehow seen as more stable. Customer loyalty also goes beyond repeat business since loyal customers talk highly of the businesses that they like best.
Perhaps you will be a little worried about another company’s brand being on your paper cup. But you shouldn’t. Firstly, coffee suppliers have been advertising on coffee cups for many years and how has that been of any benefit to you? That’s right, it hasn’t! Secondly, the campaigns show a good and vibrant image. Surveys show that customers are intrigued and interested with regards to the quality and uniqueness of advertised paper cups.
Being aware of the benefits, many businesses owners are now turning to coffee cup advertising to grow their business. They distribute the coffee cups at train stations, motorway service stations, universities, airports and many other locations. With no more expensive packaging costs and an endless supply of vibrant coffee cups to use in the store, the bottom line profits could be making a turn for the up.