The Retail Store Display Nuts and Bolts

A retail store display will increase customer traffic and sales dramatically. If this were not the case, why would multi-billion dollar companies spend so much money on visual displays? Learning to develop a retail environment into an appealing and stimulating platform for shopping is vital to any business in today’s visually stimulated world.

Store windows are one of the most fortunate things to possess as a retail location. If a store is blessed with more than one window, then it has the most verified form cheap of advertisement already. Creating beautiful and attractive displays in store windows is guaranteed to increase traffic. Although some stores in strip malls may lack windows, there is still hope for creating beautiful displays within the store that will capture an equal audience. Considering the flow of traffic, position retail store displays so that they are in the center of customer focal points within the store. This is similar to optimizing a website to create more clicks to the website in that more clicks increases sales. In the physical retail world, more glances or looks create more sales. The more people that see an item placed in front of them, the more likely a higher number will buy. It is simple statistics. This is so important that it is recommended to hire a visual display design team or company to create affective displays if the managers or owners are not well versed in interior design and advertising. It is definitely worth every penny spent.

Regardless of who designs and implements the retail display, the retailer should have some things on hand for their employees and managers to use to prepare and maintain retail store displays. A simple retail store display kit will save time and energy for the staff by locating all of the necessary equipment in one easy to find location. Some important supplies to keep in this kit are tape measures, hot glue supplies, scissors, staplers, pins, hammer, nails, screwdriver and spare screws, sign materials and holders, utility blades, glass cleaner and paper towels, fishing line for hanging, and drawing materials. Keeping these tools in the same kit will save an abundance of time for everyone involved.

Brainstorming the display necessities well help make the set up phase less difficult. During this planning stage the budget, themes, and outlines should be developed so that all of the materials, props, and designs are gathered ahead of time. Be sure to clean the display area thoroughly and plan a time during the week that is low traffic time to put together retail store displays. Other things to consider during the brainstorming period are asymmetrical balance, object sizes, colors, lighting, and focus. Possibly one of the most important things to remember is simplicity. Less is always more in both interior design and retail store displays.

As time goes by, continue to change and update retail store displays. Keep records of all of the past displays by photograph to recall what you have already done, what worked well, and what did not work at all. Store displays take some creativity and practice. Just keep working and learning everything you can about retail store displays. It will pay off ten fold in the end.