If you are trying to create a logo design for your law firm that should be distinct and innovative, then follow the below mentioned tips:
1. Make sure that there is only one central concept in your emblem:
Many small firms make the mistake of using a lot of images and concepts together in their legal logos. Remember, the customer will never be able to remember your trademark design if it is too complicated to be interpreted in less than 20 seconds. So, before trying to craft your own monogram, write the basic concepts or ideas for the design on a paper and use only one of them which you think is the best.
2. Use images of animals, mythical creatures or objects that will represent the values of your company stands for:
Animal attributes or mythical creatures make a great object to represent your business. For that you will need to browse through the internet to come up with mythical creatures or animals which basic attributes are in sync with your company values. For example you can use an image of an eagle or a lion to represent courage and strength or an image of a knight to depict justice with a touch of history. You can also use images of a balanced weighing scale or a gavel to represent your firm.
3. Make sure that the fonts and colors you use are formal and professional:
Since the profession of law is quite formal and you are already using creativity in your emblem image, you need to give the fonts and colors a formal touch. For the type face, make sure that the fonts are straight and thick so that they are easy to read and remember. You can use fonts like Times New Roman, Bodini MT or Arial with bold effects as these fonts are easy to read and professional looking. For the colors, brown and black are generally common choices but they tend to get a little boring. You can use colors like red, green or dark blue to add a little colorful touch to your symbol.
In conclusion, make sure that you create your brand mark once and use it forever. Do not keep changing the design as that will confuse your customers and will never make your emblem memorable.
Along with that, make sure that you use the same free legal logos everywhere; whether it is the stationary or on the billboards. That way your brand image will maintain consistency and gain easy recognition with the customers. You can alter the size and placement of the symbol according to your marketing medium. For example, for a letterhead you can place a small business symbol at the center of the page while the billboard or the banner can contain a larger version of the emblem.