The “I’m Not A Plastic Bag” is going to be the hottest tote bag for 2007. The bag was created by Anya Hindmarch, a British designer known for her pricey leather handbags and small leather goods. In addition she is well known all over the world for her clothes, shoes and luggage. Her designer bags usually cost upwards of $1,000.00.
The “I’m Not A Plastic Bag” was a joint undertaking between Anya Hindmarch and the U.K. activist organization “We Are What We Do” which is a new movement inspiring people to use everyday actions to change the world.
So what is all the hype about a canvas tote bag that declares – I’m Not A Plastic Bag! “I’m Not A Plastic Bag” was designed as a reusable tote bag that could be used for shopping. Anya was trying to influence people to make a fashion statement by not using plastic bags for shopping. Her “I’m Not A Plastic Bag” was a practical alternative that definitely raised awareness about the large amount of plastic shopping bags going to land fills.
The canvas tote bag was a big success obviously at less than $20.00 instead of the usual $1,000.00 for a Anya Hindmarch designed bag. Many people purchased the tote bag for this reason only and the “I’m Not A Plastic Bag” sold very quickly. Don’t look for new bags any time soon as Anya Hindmarch claims no more “I’m Not A Plastic Bag” will be produced by her company. However, “I’m Not A Plastic Bag” advertised as fakes are selling very well. They are available in blue, brown, green and purple lettering.