They say that familiarity breeds contempt, and there is a lot to be said for that indeed, however when it comes to your company's exterior those Golden Arches, Architecture, or Exterior Design bring in customers. You see, consumers feel comfortable with familiarity, consistency, and knowing what to expect. The logos, branding, building design matter, they matter very much.
Consider if you will what you see when you walk into a Grocery Store, Book Store, Large Retailer, or franchise operation – you see about what you suspect. Anything new, different, sales racks catch your eye and may entice you to buy, but you are there in the first place because you trust the company, their food, services, or products right? The other day I went to Weinerschnitzel and got to thinking how unique the building is, the signage, as well as the logo, colors, and ambiance.
From the parking lot looking forward or driving by, it's a one of a kind – brilliant branding – as good or better than those old golden archers of Mickey D's in fact. I bet Ray Kroc would agree, that although McDonalds far and away surpasses Weinerschnitzel in sales and locations, they did it right. This is definitely something to consider in your company. Even in a mobile service business you should be thinking here, with vehicles which are unique, different, and unmistakable. The Truly Nolan bug mobiles for instance, or a UPS van.
Your architecture is just as important, and it needs to tie into your logo, and perhaps your industry too. Do not take this reality lightly. I highly recommend that you do some thinking here, read some articles about business architecture, colors, logos, branding, interior business design, decorating, and inexpensive facades which make a statement. Consider some of the great companies and corporations which have it all-together and how you might incorporate such strategies into your company.
Why not grab some photo-shop software, take a digital picture of your building and start playing around with it, see if you can get the right look with the right feel. It will definitely be worthy of your time, and if you take those renderings or concept drawings and digital renditions to a local architect they too might have ideas and innovations.
Perhaps, even solutions to get you to exactly where you need to be to make a statement, take a stand, and harness the power of branding in business architecture. Indeed, it is my hope that you'll get started right now to make this happen and cement in your business' success!