Keeping your marketing message out in the market place is very much like pumping iron. The iron is the weight of all your messages. Your strength is your marketing muscle. The questions is how much can you pump?
Pumping iron was made famous Arnold Schwarzenegger. Many since then have committed to this physical activity in which to build muscle mass and reduce fat.
Businesses pump iron in their own way especially when it comes to marketing. For without marketing, the goal to increase sales just would not happen. And no sales means an unhealthy company. However, many of these same small businesses to even larger corporations really lack the necessary marketing muscle to increase sales.
Marketing muscle just like regular human muscle takes time and practice to make the muscle strong. Therefore, building marketing muscle begins with a marketing plan that is aligned to the overall strategic plan.
Next, you need to find the right pumping iron machine. Of course, you may find that several may work for you such as: direct mail; Internet; paid advertising; teleconferences; business networking events or tradeshows.
Finally, you will need to make time to practice your marketing muscle on each of those "pumping iron" machines. Within your plan, you will need to schedule time to attend business networking events to even writing articles if your marketing muscle is Internet article marketing.
As you build your marketing muscle, sometimes you will need to have a check-up. In other words, are you getting the results that you need from your muscle marketing? For every business networking event that you attend and with all those hands that you are pumping, what are the results from those interactions?
Building your marketing muscle can be physically very draining. Attending a trade show until 9:00 pm and then getting up the next morning for an early morning meeting is a reality. This is why the plan is so necessary to your overall success as you continue to pump those marketing messages.
Each business no matter its size needs to assess its marketing muscle and then determine exactly where, how and when it needs to pump that iron to achieve that desired goal to increase sales.